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Branding is tough. It requires you to truly understand the message you want your business to convey to the world, and to understand your customers and what you want them to take away from your business. One of the key parts of branding is establishing brand elements, and, in this post, we’ll discuss what they are, and give examples that you can use for inspiration. Brand elements are essential because they help you develop a brand identity. Your brand identity dictates your business’ cohesive look, from how you communicate with customers, to editing style for your social media posts, the font you use in your YouTube video end screens — really everything. As they’re critical to business success, it’s essential to have brand elements for your business, and we’ll discuss each type below. Types of Brand Identity Elements 1. Brand Name A brand name is the words you use to identify your…
After the frenzy of the holiday season dies down, many people like to enter the new year by setting goals and starting fresh. This is a great time to capture their attention, particularly if any of your previous clients plan to buy a new home in the next year. With an average open rate of 17.8%, real estate email is still one of the best marketing strategies for real estate. Capitalize on your captive audience and put yourself fresh in your clients’ minds as they set new goals for 2022 by sending them a “Happy New Year” real estate message. We make it easy for you to have a growing and connected client base with all the marketing tools you need, synced to the tools you’re already using. Start a Free Trial of Constant Contact for Real Estate When to send your New Year email The holiday season is one of…
According to a 2021 HubSpot Blog Research survey, 19% of marketers believe finding the right candidate for a role will be more difficult in 2022. For nearly half of marketers surveyed, finding candidates with the right skill set is the biggest challenge. 2021 LinkedIn research shows that the top three in-demand marketing roles are digital marketing specialists, digital account executives, and social media managers. But some businesses struggle with knowing which roles to hire for and when it’s the right time to add to the team. To help with this, we’ve compiled a list of the top marketing roles brands are investing in today. Challenges Marketers are Facing According to 2021 HubSpot Blog Research, the biggest challenge marketers face is training their team. Large organizations often have the infrastructure set in place to ensure both managers and new employees have a smooth onboarding and training process which can last a…
Instagram hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’s the thing, though: with great power comes great responsibility (#spiderman). Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient. While it can be hard to choose the right hashtags on Instagram, you don’t have to guess. Aside from this article, we’ve put together an ultimate course on using Instagram for marketing. In this course, we’ll teach you to not just attract followers, but to attract the right followers. First, let’s go over Instagram hashtags specifically — and why they’re so important for your Instagram marketing strategy. We’ll cover the following topics: What is an Instagram hashtag? Why are hashtags important? Types of Instagram hashtags …
Search engine optimization (SEO) is critical to help your brand reach the first page of search results and ideally climb into the top 5 positions for your primary keyword. But what happens when you want to expand outside of local markets? With Google now seeing more than 3.5 billion searches per day, there’s a massive opportunity for brands to capture new customers. The caveat is that existing SEO practices may not translate — and in some cases, may actually hurt your brand in other countries. To avoid this potential pitfall, a robust international SEO strategy is critical. Here’s what you need to know about what it is, how it works, how it’ll benefit you, and what steps you can take to create an effective plan. Ready? Shkojme! Idemo! Vámonos! Let’s go! Effective strategies leverage a combination of geographic and language data to develop SEO plans that drive reliable ROI. A…
Before hiring the right person for the job, you need to decide how you’ll pay them. Two of the most common ways to pay employees is with a salary or an hourly wage. You’re probably wondering which option is better: the flexibility of an hourly employee or the stability of a salaried one. Of course, the answer is never as straightforward as we’d like. Let’s compare the pros and cons of hourly vs. salary workers, the different laws for each, and what to look for when determining the right fit for your business. What is a salaried employee? A salaried employee earns an annual wage regardless of when they clock in and out. In other words, whether you work 20 hours or 60 hours per week, the number on your paycheck stays the same. To state the obvious, an employee isn’t paid their entire salary on the first day. Instead,…
Most companies have goals related to growth. I’m not sure of many companies that want to make less money or reach fewer people over time. However, a company can’t just magically make more money, reach new customers, or grow a team overnight. It takes intention and strategy from an experienced leader to facilitate this type of growth. As a company looks to scale, having a qualified chief operating officer is a critical aspect of making those growth goals a reality. Leading this type of change as a chief operating officer can be a dynamic opportunity for budding business leaders. Let’s discuss the significance of the role, what a chief operating officer does, and the qualifications you’ll need to become one. If a company has a chief operating officer in place, this individual likely knows the ins and outs of the business and industry and is often responsible for making sure…
The average Facebook user generates more than $32 of revenue. How can you make sure you get your share? Fortunately for small businesses, the answer isn’t always to spend more dollars. When you learn how to scale Facebook ads effectively, you discover that sometimes you’re better off editing your content or testing new audiences. Of course, sometimes the answer is to spend more, but you can maximize the effect of small budget increases by putting your dollars in the right place. Facebook ads can yield high returns on investment. What is Facebook ad scaling? You’ve run your first couple of Facebook ads. They performed pretty well, but you suspect they could do better. A business associate suggested that you try scaling your ads. You nodded thoughtfully even as you wondered if scaling an ad was more like scaling a mountain or a fish. Don’t panic. Facebook ad scaling is simply the practice…
I’m always inspired by the creativity that goes into YouTube banners, but if you’re anything like me, you’ve probably wondered how you can create one for your own channel. Well, you’re in luck!I’m here to uncover some of the best-kept secrets about YouTube banners. In this article, you’ll learn what makes the best YouTube banners so eye-catching, and how you can create your own gorgeous channel art. To answer those questions, I’ve included some excellent resources for YouTube banner templates (spoiler alert: they’re free), as well as 10 creative channel banners that inspire us as content creators. What makes a good YouTube banner? A good YouTube banner is eye-catching, readable, and conveys the brand of the YouTube channel. The best YouTube banners include the brand’s logo and channel name. Some great YouTube banners include high-quality photos and graphics to create visual interest. No matter how good your YouTube banner looks,…
Lead nurturing emails allow you to build a relationship with your leads and move them down the sales funnel until they are ready to become a customer. It’s one of the best lead nurturing tactics you can use and an essential part of an email marketing strategy. Why? Because lead nurturing emails radically increase the chances of your leads making a purchase. You no longer have to hope that they will buy your products. Rather, you’ll slowly warm them up until they make that decision. In this post, you’ll learn best practices for creating high-performing lead nurturing emails to drive your leads to make a purchase. How does lead nurturing work? A potential customer may have several types of interactions with your business. They may add something to their cart, subscribe to a mailing list, take advantage of a promotion, or set up a meeting with one of your salespeople.…