Leadership
Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you’ve done — much less on communicating those accomplishments to marketing executives. But that doesn’t mean that you should let your efforts fall silent. You can communicate your impact to the marketing team in more ways than one. In this post, we’ll discuss the different ways to gain visibility from your CMO in various marketing roles and provide you with key practices to ensure you’re on their radar. How to Gain Marketing Executive Attention Gaining Visibility as a Marketing Manager When deciding which marketing KPIs to focus on — whether you’re a marketing leader or individual contributor looking for buy-in — you’ll want to consider which metrics will directly connect to your
We all know “good boss energy” when we see it. Maybe it’s the boss who begins each 1:1 by checking-in with you and ensuring you don’t feel too overwhelmed or stressed. Or, perhaps it’s the boss who goes out of her way to find new growth opportunities for you, and is always your biggest champion. If you’re a leader, it’s critical you demonstrate qualities related to good boss energy. But those qualities can be difficult to pin down — which is why I spoke with nine HubSpot leaders who were nominated by their direct reports as leaders with good boss energy. Here, we’ll dive into how those leaders believe they foster good boss energy in their roles — and how you can, too. Act Like a Leader, Think Like a Leader: Data from 500+ Marketing Executives on How to Get Ahead in 2023 What is “Good Boss Energy”? Before we
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That’s where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and computer programming). Now more than ever, employers are emphasizing skills over pedigree. LinkedIn data from the past year shows a 20% increase in managers who don’t have a traditional four-year degree. This trend highlights the push toward skills-based hiring, which prioritizes a person’s capabilities over their credentials. Hiring for skill rather than a degree is a good step forward for all, and it’s wise to leverage your strengths when going after a new role or promotion. That’s why you want to make sure you have the right technical skills for your career path to stay
How do you become a thought leader? It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. 1. Maintain an Active Business Blog Launching a blog that covers important topics relating to the industry in which you’re selling is perhaps the best way to establish and uphold your image as a thought leader. A well-written blog will make prospects and current customers confident that the products and services they buy from you are created using industry expertise. Not only will maintaining an active business blog reward you with a more credible industry presence, but when done right, it will also afford you additional business benefits such as improved lead generation
Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases. All of these skills are very important in the workplace and potential employers want to make sure you can stay on top of things. In this post, we’ll dive deep into what organizational skills are, specific examples of what they look like in action, and how to develop organizational skills in the workplace. What are organizational skills? Importance of Organizational Skills Types of Organizational Skills Organizational Skills Examples on a Resume How to Improve Organizational Skills Organizational Skills at Work Organizational skills are about building structure, boosting productivity, and prioritizing the right tasks at the right time. The antithesis of organizational skills is procrastination, clutter, inefficiency, and miscommunication. Organizational skills mean you’re able to keep yourself calm while coming
Imagine the leaders that inspire you. Each leader is unique, with different leadership styles that they use to meet goals, motivate, and inspire. To help you understand the impact each type of leader has on a company, this post will explain what a leadership style is. We’ll cover the most common types of leadership and how they can impact the business and the team. Then you’ll get some tools to help you figure out what styles are best for you. Start reading, or jump to the section you’re looking for: Types of Leadership Styles Deciding Between Different Leadership Styles How to Choose the Right Leadership Style for You Leadership Style Assessment Why It’s Important to Know Your Leadership Style Knowing your leadership style is critical because it can help you determine how you affect those who are under your direct influence. How do your direct reports see you? Do they
A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. In this post, we’ll discuss the insight we gathered from director+ level marketers about their companies marketing strategies and what they will look like in 2022. Read on to learn: Trends Marketing Leaders are Following Marketing Strategies Marketing Leaders Use Challenges Marketing Leaders Face Trends Marketing Leaders are Following 1. The top trends marketing leaders follow are short-form video, experiential marketing, and influencer marketing. 2. The trends marketing leaders follow that have the highest ROI are influencer marketing, short-form video content, and permanent social media content. 3. The trends marketing leaders companies invest the most in are short-form video content, inbound marketing, and social responsibility. 4. Marketing leaders say they’ll increase their investments in content marketing, social media marketing
As a leader, you need to accept that you are not always going to be right and you aren’t always going to excel in everything — and that’s okay! Self-awareness in leadership is key to the success of any organization and can encourage growth, adaptability, and honesty in the workplace. To help you learn why self-awareness in leadership is integral to your company’s success, we’re going to explore the meaning of self-awareness, its benefits, and real-life examples of self-awareness from business leaders. What is self-awareness in leadership? Self-awareness in leadership means having a conscious understanding of your character, behaviors, motives, and how these things impact your leadership abilities. Are your motives aligned with your company’s goals? How do you behave as a leader when things don’t go as planned? How does your character impact your interactions with your colleagues and subordinates? These are questions to ask yourself — and answer
We often hear the terms “leaders” and “managers” used interchangeably. However, there are key differences in how each operates. In this article, we’ll dive into what those differences are and how you can leverage each one within an organization. What’s most interesting is that every leader has likely taken on a managerial role. However, not every manager has been a leader. This is because someone typically steps into a manager role when there’s a need within your organization. Anyone who can meet those needs will succeed as a manager. However, a leader requires a different skill set and can emerge naturally at any point in an organization’s growth – in fact, a leader doesn’t need a title that specifies it. Let’s break down the key differences below. Vision vs. Execution As a leader, you are responsible for setting the vision. This means the ability to see beyond where you currently…
Are you an experienced leader looking to brush up on your skills? Or maybe you’re brand new in this space and want to gain the tools to help you succeed. In this article, you’ll discover the key leadership skills you should leave leadership training with along with the benefits of taking a leadership training course. Why leadership training is important? Leadership training is valuable to anyone who currently or aspires to hold a supervisorial role. The qualities needed to succeed in a leadership role don’t just appear once you’ve been assigned the role. In fact, you should be exhibiting these qualities long before you step into it. This is why taking a leadership training course can be valuable, even if you don’t oversee any direct reports. For fresh managers, it’s an incredibly valuable resource that will arm them with the tools and strategies needed to motivate and inspire their teams.…