Brand Experience
From restaurant menus to bathroom stall doors, you can find QR codes just about anywhere these days. In fact, they’ve become so ever-present that 45% of shoppers used marketing-related QR codes in 2021. There’s no denying the popularity and convenience of the QR code. But, what exactly is it and how can you create one for your next marketing campaign? Keep reading to learn the magic behind QR codes and how to create your own. QR codes typically look like this: Not every QR code is shaped like a perfect square. Sometimes they have unique patterns, colors, and logos displayed inside. You’ll find them in non-digital spaces like direct mail, signage, billboards, and even TV shows where you can scan the code on the screen using your phone. Both barcodes and QR codes can be scanned using a laser or a smartphone as long as the tool being used has
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It’s not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. While a surprising number of people haven’t heard of the concept, it’s kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. In this post, we’ll be taking a deep dive into what experiential marketing is and share 14 of the coolest campaigns that break down how this strategy effectively works. By examining these campaigns, you’ll be able to apply the lessons learned to your own business to get the most out of your advertising efforts. Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing
When we build a brand, we build an experience that reflects a purpose. Visual identity is a huge part of this brand experience. Colors, graphics, and fonts turn brand concepts into visual identities that can be recognized. Once a brand is established, it needs to become a recognizable identity that the external world can perceive. This recognition comes with consistency, and achieving that consistency requires a strong visual identity system. To create a visual identity system, you need all the visual elements that the brand has. The visual identity system’s basics are a strong brand guide and its implementation tasks. The ultimate goal of this system is to turn all the brand assets into principles that all the content team can follow to make sure that the online presence is aligned with the original brand concept. Visual Identity System Benefits A visual identity system is a way to make things…
If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence. All successful businesses have a core spirit that makes up the soul of the brand. At Dyson, it’s efficiency. At Disney, it’s magic. Defining brand essence is essential for building a cohesive brand identity, creating impactful marketing campaigns, and connecting with customers. Considering that over 75% of consumers buy from brands that share the same values, it’s important for companies to signal what matters most to them. Brand essence is just one part of creating a strong, memorable brand, but it sets the stage for every other aspect of your identity. So before you design a logo or craft company values, you have to understand what brand essence is and how to shape a strong essence…
Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online across Black Friday and Cyber Monday. For businesses, the shift to online-first purchasing offers substantive potential, but also underpins prospective problems: As the number of digital product offerings ramps up, competition for customer conversions is also on the rise. The result? A battlefield for brand experience. If companies can create a lasting positive impression among potential customers, they can drive sales and set the stage for long-term loyalty. But what exactly is brand experience? What does effective design require and what does it look like in practice? Most importantly, how do brands create experience strategies that deliver reliable results over time? While brand experience is similar to user experience, it encompasses a broader perception of your brand at large. Where user experience speaks to…
Coming up with a brand name is one of the most important steps in starting a business. A well-thought-out name can propel your company forward, and the wrong name can become a marketing nightmare. Where would Amazon be today if it stuck with its original name, Cadabra? Oftentimes, founders think they know what makes a good brand name. But choosing a vague reference or visionary ideal (like Cadabra) for a name can confuse customers. Naming a brand isn’t as simple as creating a made-up word or picking a name that looks great on paper. Fortunately, setting up a brand naming process can ensure your name is relevant, memorable, and meaningful. It helps you select a name that catches people’s attention and is easy to remember, which makes marketing, sales, and brand awareness that much simpler. To help your business become a household name, we’ll explore how to come up with…
If you’re like a lot of people, you may be wondering how to use mobile marketing to generate leads for your business. For HubSpot users, the good news is that you have a head start — the HubSpot platform automatically creates a mobile version of your site for you. But what should you do next? After you’ve got a mobile website, what mobile tools should you use to attract new customers to your business? QR codes are one of the easiest tools to get started with. You’re probably already familiar with QR codes, but if not, they’re the square barcodes like the one on this post that are being used by companies to drive prospects to their websites. In doing research for our new book Go Mobile, Jeanne Hopkins and I took a deep dive into the most important mobile tools for small- to mid-sized businesses. There are plenty to…
Floors. Ceilings. Bathroom stall doors. These are just a few of the places you’ll find QR codes. In fact, they’ve become so ever-present that 45% of shoppers used marketing-related QR codes in 2021. There’s no denying the popularity and convenience of the QR code. But, what exactly is it? Why is it so popular? How can you create one for your next marketing campaign? Keep reading to learn the magic behind QR codes and how to create your own. QR codes typically look like this: Not every QR code is shaped like a perfect square. Sometimes they have unique patterns, colors, and logos displayed inside. You’ll find them in non-digital spaces like direct mail, signage, billboards, and even TV shows where you can scan the code on the screen using your phone. Both barcodes and QR codes can be scanned using a laser or a smartphone as long as the…
I’ll never forget the first time dining at a restaurant after my pandemic-induced hibernation. Before I could ask for a menu, the waitress nodded towards a piece of paper with a barcode on it. “Open your phone camera and scan it. The menu should pop up.” QR codes have become a common sight almost overnight — from cereal boxes and billboards to even employee uniforms. With a 94% increase in interactions from 2018 to 2020, there’s no denying QR codes are seeing an epic revival in a new touch-free world. Let’s explore the origins of the QR code, learn how it works, and discuss ways it can refresh your marketing strategy. Table of Contents What is a QR code? Static vs. Dynamic QR Codes How do QR codes work? The Origins of the QR Code [+ Its 2020 Revival] QR Codes for Marketing What is a QR code? Short for…
As a marketer, you know how important it is to have a marketing strategy — but have you thought about the impact your marketing message can make in it? Your strategy has to align with your audiences’ needs and interests, and understand the required approach for each channel you use, whether it’s social media or email. This strategy also informs the content you create and how to share it so your audience has a greater likelihood of seeing it. But how do you bridge the gap between this strategy and the content itself? What you need is a marketing message, and it’s just as important as your overall strategy. In this article we’ll discuss the definition, provide real-life examples and ways to make your own excellent marketing message. But if you’re in a pinch, feel free to jump straight to what you’re looking for instead: What is a marketing message?…