Top Deliverability’s Blog
Maropost: Ecommerce Email Automation – Why and What to Automate
- December 22, 2021
- Posted by: Top Deliverability
- Category: ESPs Industry News Maropost
Maropost just shared a brilliant post:
Email marketing continues to be the most bankable marketing platform available today, but it’s changing. Emails can be automated, are customized, timely, and hyper-relevant. Obviously, they are opened and clicked on frequently, resulting in more traffic and income for your company. Let’s go a little deeper and discuss what automation is, what are the benefits and must-haves. What Is Email Automation Benefits Of Email Automation 4 Must-Have Automated Ecommerce Emails Summing Up What Is Email Automation Unlike newsletters and one-time campaigns which you design and send to a large group of people all at once, an automated email campaign is set up once and then delivered to a specific person when they match a set of criteria known as ‘triggers.’ All you need to do is create triggers and workflows while automation ensures that designated messages are sent as soon as the conditions are met. A trigger is the fulfillment…
Read more here: Ecommerce Email Automation – Why and What to Automate
P.S. Do you need help with Maropost? check our Email Service Provider Handbook or Ask for a Consultation
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