Web Analytics
You want to know how to calculate website traffic. That’s smart since your website’s value is both the traffic AND the revenue it can bring in. Making sure your site works? Check your web traffic. Reacting to changes in your industry? Your website traffic data can help you see how you’re doing. Measuring web traffic can help you build realistic goals and strategies that lead to increased revenue for your business. To get started, keep reading, or jump to the section you’re looking for. Why measure website traffic? Before You Start Collecting Web Traffic Data How to Calculate Website Traffic How to Calculate Traffic Goals to Increase Website Revenue Why measure website traffic? Measuring website traffic can help you pinpoint the performance of specific strategies and campaigns. This data can also help you see if leads are dropping off because of a drop in traffic, forecast annual trends, and notice
Bounce rate is a metric that can be confusing when you first stumble upon it. I’m sure several questions pop into your head: Is a bounce rate close to 100% good or bad? Is it at all like a bounced email? Is it a vanity metric that I should ignore? And if I want to fix it, what should I do? Luckily, you’re not alone. Many marketers have asked those questions and might not have found a solid answer yet. We’re here to demystify bounce rate with an overview of what constitutes a bounce rate — what doesn’t — and exactly how you can fix it. Keep in mind that bounce rate is different from an exit rate. Bounce rates only measure “one-and-done” visits — the ones in which people arrive and leave your website without navigating away from a single page. Here’s what they look like in your HubSpot…
According to a Pew Research Center survey, 85% of Americans say they go online on a daily basis, with 31% reporting that they go online “almost constantly.” With people spending more time online than ever before, it’s important that your website is optimized for visitors to browse and stick around. But longer isn’t necessarily better. You want visitors to stay on your website because they’re enjoying the content and experience — not because they can’t find the information that they’re looking for or can’t complete a desired action, like making a purchase. In this post, we’ll cover what a “good” average time on page and average session duration benchmark is, and how to improve these metrics on your website. Average Time On Page Benchmark According to Contentsquare’s 2021 Digital Experience Benchmark report, the average time on page across all industries is 54 seconds. While you can use that as a benchmark,…
Pageviews, unique pageviews, new visitors, and returning visitors — they all sound similar, but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website analytics and making some ill-informed decisions. Let’s make sure that doesn’t happen. In this guide, we’ll be covering everything you need to know about web analytics, so you can truly understand which data points mean what, interpret your findings correctly, and make data-backed decisions for your website and business. We’ll be covering the following points below — click on any of the jump links to skip to that section: what web analytics is and why it’s important web analytics examples web analytics best practices web analytics tools web analytics APIs There are tons of data you can collect to understand how people interact with your website and identify opportunities for improvement. You can track overall traffic, bounce…
Whether you’re working with an online business or a brick-and-mortar bolstered by an online presence, one question is destined to come up: how many visitors should your site get? Some tracking software makes it easy to gather metrics, but what does it all mean? A screen of numbers doesn’t magically transform into a successful marketing strategy and more visitors. Understanding and interpreting your site’s analytics (users, sessions, bounce rate, etc.) is the key to building, adjusting, and implementing the proper plan for growth. To understand how many visitors your site should get, you will need to: determine how many visitors are typical to websites in your industry establish a goal based on the variables (industry, size, user experience) of the company create a reasonable plan with actionable steps to execute a successful marketing strategy How many visitors does a website typically get? It depends. With the number of websites available…