ESPs
Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two separate words — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job but distributing that content is just as important. After all, if no one sees your content, they definitely won’t come. This is why it’s important to understand marketing channels and which ones you should use to leverage your content marketing goals. In short, marketing channels are the different tools and platforms you use to communicate with your target audience. So, while the decision to use specific channels should come from your audience insights, it’s essential to understand different channels’ value. To learn more about the marketing channels that are being used by businesses today, the…
Bringing a new product to life can be challenging. You know that you have an idea that can bring value to a target market, but you aren’t exactly sure how to bring your product to that market. This process can become especially difficult if you’ve never done it before, as you may not even know where to begin. Thankfully, a blueprint exists in the new product development process, which is a strategy that will help you bring your ideas to life. Read on to discover how it’s done. New Product Development Process New product development refers to the process that goes into bringing a new product to market, from brainstorming an idea to understanding if it fits into the market, ironing it out to prototyping to final commercialization. Although it can be a rather lengthy process that sometimes requires iteration, it’s all done to ensure that your product is the…
Download our 2022 Holiday Marketing Calendar, complete with all of next year’s important marketing dates. Even better, we’ve put together tips for each month to help you create timely and impactful marketing campaigns. When you’re busy running a business, it can be hard to stay on top of every holiday, event, and sales period. We get it— you’ve got a lot on your plate. At the same time, producing holiday marketing content can really pay off. Holiday marketing, be it for Mother’s Day, Christmas, Valentine’s Day, or Black Friday, is one of the best ways to connect with customers and win them over. It’s also the time when shoppers are most engaged and ready to make a purchase. But, just remembering the dates isn’t enough. You also have to prep your inventory, plan your marketing campaigns, and then make sales of course! This is where we step in. To make…
Gloucester/London, 13 December 2021 – Lily & Me chose Mapp, the international provider of insight-led customer experiences, for a highly personalized and targeted marketing strategy. Lily & Me is a print led lifestyle brand offering beautiful, easy wearing clothing and accessories. They are a family-owned business based in Gloucestershire, focused on quality and attention to detail. All their prints and garments are designed in-house and manufactured in their own factory in Kathmandu, Nepal, where they have full control over our working conditions and employment practices. Being a family business, Lily & Me have a shared goal and common values. They strongly believe that family comes first, and this extends beyond their immediate family to encompass their customers and all their employees both in the UK and Nepal. Their aim to is produce clothes in a more responsible way that is kindest to the environment and supports all their workers through…
There are numerous plugins available for anyone who has a site or a blog on WordPress, and a wealth of uses for each. Let’s take a look at the best plugins you’ll want to download to improve performance on your WordPress site. There are WordPress plugins for anything from SEO, newsletters, reservations, GDPR, up to one for WhatsApp. There uses and usefulness of WordPress are endless, as are the benefits that you can draw for your website. But, to save time and optimize your search efforts and given the variety of WordPress plugins, you need to know which ones are the best for your needs. Before going in detail about some of the best WordPress plugins, we should start with a brief explanation that will help even the less experienced. What are plugins? Plugins are software easily added to WordPress with just a click. They extend functionality or add new…
Ecommerce sales have grown rapidly over the past ten years. As the latest projections show, things have picked up. So much that ecommerce revenue is projected to reach $5.4 trillion in 2022. Online shopping is one of the most popular activities in the world and should be accepted immediately. It’s important not to try to do it like everyone else. Instead of sticking 100% to the basics of analytics, search engine optimization, email automation, A / B testing and pay-per-click advertising, you need to do more. To attract new customers, gamification should be the focus of your efforts. As statistics show, ecommerce is unstoppable. Remarkably, many people are destined to fail in implementation when trying to distinguish themselves along these three verticals: price, customer service, and an interactive experience. Although these methods have been tried and tested, it is always important to provide ways to build roads for others to…
Our direct integration with Blackbaud’s donor management platform, Raiser’s Edge NXT, makes email marketing for nonprofits a whole lot easier. Nonprofits and social good organizations will be excited to hear about our new direct integration with Raiser’s Edge NXT, a fundraising and donor management platform from Blackbaud. This integration creates an automated email marketing solution designed for the needs and goals of nonprofits and social good organizations. “By combining the power of Raiser’s Edge NXT with a leading email marketing automation platform like Campaign Monitor, our joint customers will enjoy a new, highly sophisticated experience to help them take the effectiveness of their email marketing and fundraising to a whole new level,” said David Loring, senior director, partners, Blackbaud. For customers of Raiser’s Edge NXT and Campaign Monitor, here’s what you can expect. All your supporter activity, all in one place. Seeing all of your supporter’s activity, including marketing activity,…
Once the flurry of the holidays has died down, people usually reflect on the past year and make plans for the new one. You’ve probably spent much of the past quarter focused on Black Friday and Cyber Monday ads, since this time period generates nearly half of holiday shoppers. But New Year ads offer a new opportunity for you to capture post-holiday shoppers while they’re still feeling festive. Holiday sales are expected to grow by 8.5% this year, and a New Year ad campaign can help you connect with eager shoppers. Get all the tools you need to quickly find new customers and grow your retail store’s sales. Start a Free Trial of Constant Contact for Retail How you can benefit from New Year ads New Year ads are a great way to reach people after they’ve opened their gifts and are coming down from the holidays and looking forward…
In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet’s overall sales. Properly investing in PPC can result in nearly guaranteed ad placement in the search engine result pages of their choice. And this placement can help generate leads. If your ads tool is tightly integrated with your CRM, you can even leverage ads data to nurture these leads across their buyer’s journey. As you prepare to create a PPC campaign, it’s important to get a rundown of what a successful campaign entails and identify management missteps that you’ll want to avoid. Building a successful PPC campaign includes a few key steps: Determine your PPC campaign structure. Identify, build, and refine your campaign’s landing pages. Create a keyword strategy…
During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen announced their new VW Bus — it’s electric and features sleek, modern styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it complements the original “hippie” vibe the company was once known for. Image Source Volkswagen also released a TV commercial for the bus that’s clever, minimalist, and on-brand. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.” This sentiment touches on the fact Volkswagen is contributing to society’s interest in electric, eco-friendly vehicles. It also relates to this being a new era for the bus. So,…