ecommerce growth
In the previous article of this series, we covered the trust aspect and explained why building it is the vital first step when it comes to effective and engaging emails. If you missed it or need a refresher, go back to it right now and return to this article right after. In this article, we’re going to walk your through CTAs, how you match them to your audiences’ expectations and make your emails stand out in their inboxes. Let’s dig in! Match Your Call to ActionTrust & CTAsJourneysUpsell & Cross-sellReferral CampaignsWord-of-Mouth Marketing Match Your Call to Action Every email you send must have a call to action. There should always be something that you want your reader to do. Don’t send an email for the sake of sending an email. In addition, you have to make sure that your call to action matches the stage of the relationship you have…
Ecommerce continues to grow each year. In fact, during the third quarter of 2021, ecommerce sales accounted for 13% of all sales. What do these numbers tell us? Online purchases aren’t slowing down anytime soon, and learning how to scale an ecommerce business has never been more critical. Scaling vs. growing your businessHow to scale your ecommerce business: 6 effective tipsImplement automationOffer free shippingMake the website fast and navigableAmp up your customer service experienceCommunicate value in the product copyCollect reviews and display themStart Scaling Today Scaling vs. growing your business Most people confuse how to scale an online business with how to grow it. So, what’s the difference? Growing a business refers to increased revenue due to using more resources, such as staff, capital investment, and product line. In this regard, the business grows in size but may not necessarily make profits. On the other hand, scaling refers to increasing…
Good customer service is essential to long-term success. When you’re selling something online, your customers expect you to answer their questions fast. If they don’t get the information they need, you could lose the sale to a competitor. Of course, you can’t be available all the time, and this is where chatbots come in. Chatbots are virtual computer assistants. These AI (artificial intelligence) applications can be installed on your website. When a customer needs assistance, the chatbot will simulate a conversation. On average, chatbots can answer up to 80% of common questions, and 40% of people don’t care if they talk to a chatbot or a live operator if they’re getting the right information. By adding a chatbot to your customer communication mix, you could save up to 30% on support costs. It makes sense to have a chatbot, but they’re not all created equally. Even though it’s a robot,…
Understanding consumer buyer behavior is critical for enhancing the shopping experience. We’re talking both online shopping and regular retail. What’s even better? Predicting it. You know how you get ads and product recommendations so relevant that you can’t believe your own eyes? Similar to personal shopping assistants in retail stores, advanced AI-powered technology can surprise and delight your customers. It’s almost like having your own little crystal ball of the future and knowing exactly what your shoppers will desire today, tomorrow and beyond. So, how is it possible? And what exactly is possible? Read on to find out. Understanding buyers Predicting Consumer NeedsChoosing the right dataPurchase behavior dataRecycled product dataProduct usage dataPredicting Buying Behavior Understanding buyers Before we can understand buyer behavior, we need to get a basic understanding of who they are. While it’s obvious who buys things, sometimes it can be confusing to identify exactly what types of…
The ecommerce industry is continuously growing year over year. As the trend will continue in the coming years, the space will get more competitive. That means the implementation of marketing strategies will help online stores stand out. If you’re curious about trending strategies that will help you thrive, you’re in the right place! Keep reading to discover five killer ecommerce marketing strategies that’ll help you win more customers in 2022. Leverage the power of social mediaEnsure cross-platform compatibilityPromote sales and giveawaysOffer outstanding customer supportRequest reviews and feedbackConcluding thoughts 1. Leverage the power of social media Social media plays a crucial role in the marketing strategies of ecommerce businesses. They are the perfect place for promoting products and services, as consumers spend time browsing them daily. With plenty of automation tools available, advertising on social media is an efficient way of reaching out to a mass audience. For example, LinkedIn automation…
Last month we highlighted our top 2021 partners from our marketing side. Today, we’re extremely excited to put a spotlight on our amazing Commerce Cloud partners. Together, we’ve helped thousands of commerce pros automate their efforts and elevate their marketing game. We have even more amazing initiatives planned for 2022, so stay tuned. In the meantime, get to know these outstanding partners and their businesses. Denis Ruderman, Growth Manager and Felicia Nan, Customer Success Manager at StripeLisa Reta, Head of Customer Success and Growth at CrescoDataSamantha Brown, Director/Owner at Shore DigitalDavid Donohue, Managing Director at Donohue Consultancy and Tim Davies, Multichannel Retail Strategist at ZELLIS 1. Denis Ruderman, Growth Manager and Felicia Nan, Customer Success Manager at Stripe Stripe is the fastest-evolving payment platform and a key partner of Maropost Commerce Cloud. Their users-first approach has helped our customers to focus on innovation and customer experience. Through features enrichment, Stripe…
Ecommerce SEO, or search engine optimization, is very important to increase the amount of website traffic to your site from search engines, typically Google. Organic search accounts for over 53% of all website traffic, whereas paid ads only account for 15% (Brightedge Research, 2019). For this reason, it is important to focus on SEO for your ecommerce website, rather than spending on paid ads. Here’s some handy hints on how to improve your ecommerce SEO results when using Maropost. Conduct data-driven researchOptimize Product PagesOpen more selling pages Use Google AnalyticsDiversifying Investment 1. Conduct data-driven research You need to determine how large the customer driven demand is for your product range and the size of the market is. Organic search is simply about understanding which keywords your consumers are typing in when looking for the products you offer. Therefore you must do keyword research for every single related keyword to establish…
Are you using your data to its fullest potential? If not, you could be missing out on key insights that could help boost your website’s conversion rate. Here are seven ways to use advanced reporting to get more out of your data. Create a custom conversion funnelSegment your trafficUnderstand your Customers’ Life Cycle Find New Opportunities with Cohort AnalysisIdentify your Most Profitable Marketing ChannelsEvaluate the Impact of Changes in your BusinessPredict the Future of your BusinessBoost Conversions Through Data 1. Create a Custom Conversion Funnel One way to use advanced reporting to boost conversions is to create a custom conversion funnel. This will allow you to track the progress of users through your website and identify any areas where they are dropping out. You can then make changes to improve your conversion rate. Let’s say that your case studies aren’t as engaging. Thanks to these insights, you’ll know that you…
The content of this blog is based on a speech by Taylor Holiday, Managing Partner of Common Thread Collective at the Traffic & Conversion Summit 2021. Many would agree: the first week after we all went into a lockdown back in 2020 was one of the most challenging ones. We had no idea what to expect. It’s safe to say that many marketers panicked. But haven’t we pulled through? In reality, the commerce space saw major growth. Ecommerce exploded while the rest of the world shut down. Global ecommerce grew by almost a trillion dollars in 12 months. Every negative thing that we feared actually happened the other way around. This momentum that many of our clients and ecommerce companies around the world experienced is a true testament of what we’re all capable of. And here’s how you can keep this going – read on! Ecommerce EvolutionTips for ThrivingLead TimesSupplied TermsOpEx…
Ecommerce sales have grown rapidly over the past ten years. As the latest projections show, things have picked up. So much that ecommerce revenue is projected to reach $5.4 trillion in 2022. Online shopping is one of the most popular activities in the world and should be accepted immediately. It’s important not to try to do it like everyone else. Instead of sticking 100% to the basics of analytics, search engine optimization, email automation, A / B testing and pay-per-click advertising, you need to do more. To attract new customers, gamification should be the focus of your efforts. As statistics show, ecommerce is unstoppable. Remarkably, many people are destined to fail in implementation when trying to distinguish themselves along these three verticals: price, customer service, and an interactive experience. Although these methods have been tried and tested, it is always important to provide ways to build roads for others to…