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Sometimes, business owners can become so focused on driving traffic to their websites that they forget that quantity does not equal quality. Even though high traffic levels mean more people are getting to know about your brand, you want to focus on attracting high-quality traffic from people who are more likely to convert and turn into customers for your business. So it’s very important that you try and drive high-quality traffic to your ecommerce site if you want to make more sales. In this article, we’re going to take a look at some effective tactics to help you with this. Ensure you’re targeting the right keywords on every page Embrace the power of email marketing Create content that will genuinely help your customers Make sure you’re always active on social media Write guest posts for websites your ideal customers love Summary Ensure you’re targeting the right keywords on every page…
Christmas has been a key calendar date for brands and retailers for decades, and its appeal continues to this day. In 2021, UK retail sales during the Christmas period are expected to increase to £84.7 billion from £79.7 billion in 2020. According to an analysis from Deloitte, consumers across Europe have accumulated over €450bn of savings during lockdowns in the pandemic. Even if they had only spent a part of these savings, it would provide a real increase in retail spending over the busy Christmas period. For retailers, there is everything to play for this festive season – but how can they be sure they are maximizing their chance of success? Choosing The Right Ingredients: Target Group and KPIs Measurability is the basic prerequisite for successful Christmas campaigns. If KPIs are clearly kept in mind, new opportunities for campaign optimization and potential savings are more likely to become apparent. Analysis…
Gli attacchi informatici a danno degli utenti o degli speditori sono sempre in agguato. Ne esistono di tanti tipi e con diversi scopi. Oggi ti parliamo del List bombing, con l’obiettivo di metterti in guardia da questo attacco che negli ultimi anni è diventato sempre più frequente. Tutto ciò che devi sapere: List bombing, questo sconosciuto: cos’è e come funzionaPerché accade e quali conseguenze per le sue vittimeCome verificare se i tuoi form online sono oggetto di List bombingQuali misure di sicurezza adottare per proteggersiAiuto, sono sotto attacco: cosa devo fare? List bombing, questo sconosciuto: cos’è e come funziona Il List bombing, anche conosciuto come Subscribtion bombing, è un tipo di attacco informatico causato da bot che, in modo automatizzato e fraudolento, iscrivono in uno stesso momento più indirizzi email – che possono essere legittimi, sottratti da liste pubbliche o generati in maniera casuale – su numerosi form di iscrizione o registrazione e…
A museum is like a living, breathing book. Step inside, and you’re instantly transported into another world. Whether it’s an art museum that lets you observe great works from local artists or a historical museum that lets you walk through rooms from a bygone era, a museum simultaneously educates and inspires. But have you ever found yourself wondering how to start a museum? In this guide, we’ll walk you through each step of the process. Get the expert marketing advice and tools you need to increase visits and word of mouth. Start a Free Trial of Constant Contact for Recreation, Sports, and Entertainment Why start a small-town museum? If you’re passionate about a topic, starting a small-town museum can be a great way to explore that passion, educate others in your community, and make money at the same time. And if you’re wondering how to start a small-town museum, keep…
If you need fresh content for your 2022 marketing efforts, consider offering online courses. Nearly half (42%) of businesses planned on using online courses to educate clients in 2021. This marketing tool builds your credibility and lets you share your expertise with students and potential clients. Globally, e-learning is projected to reach $457.8 billion in the next five years. You can capture the e-learning customer with a solid plan for marketing your classes. Stay connected to students, families, and staff with expert marketing advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Education Why you should sell online courses Online classes let you go above and beyond traditional content. They let you share your expertise with up-and-coming professionals in your industry and train new employees on how to improve the field. More importantly, they can also generate extra revenue for…
As a marketer, we’ve been talking about personalization and responsive advertising for some time now. And that trend isn’t going away. In 2019, 72% of display ads were responsive (more than double what they found just two years previous). Additionally, the ways people search are changing. Google found that 15% of search queries every day are new searches they’ve never seen before. That’s why starting June 30, 2022, responsive search ads will be the only search ad type that can be created or edited in Google standard search campaigns. The goal is that this change will help simplify the way you create search ads and make it easier to drive performance. To prepare for this upcoming change, let’s discuss what responsive search ads are and the best practices for creating them. The goal is to show a different combination of titles and descriptions for different users depending on their unique…
The pandemic has forced the traditional holiday office party to go virtual. But things are different this year — now, a variety of workplaces include remote and in-person employees (or a hybrid of both). So here’s the challenge — how can you host a fun holiday party that satisfies everyone? What activities can you plan? What logistics are involved? There’s certainly a lot to think about, but don’t stress. Here are some tips from HubSpot’s remote workforce on how to host a virtual or hybrid-friendly holiday party. 1. Use a spreadsheet to organize your activities. Planning a virtual holiday party requires plenty of logistics. That’s why you should use a spreadsheet to stay organized. Kara Korosec, a remote senior customer success manager at HubSpot, says, “I used to coordinate Secret Santa at my last company, a 100% remote company. I set up a spreadsheet where everyone listed some of their…
As a marketer, you know how important it is to have a marketing strategy — but have you thought about the impact your marketing message can make in it? Your strategy has to align with your audiences’ needs and interests, and understand the required approach for each channel you use, whether it’s social media or email. This strategy also informs the content you create and how to share it so your audience has a greater likelihood of seeing it. But how do you bridge the gap between this strategy and the content itself? What you need is a marketing message, and it’s just as important as your overall strategy. In this article we’ll discuss the definition, provide real-life examples and ways to make your own excellent marketing message. But if you’re in a pinch, feel free to jump straight to what you’re looking for instead: What is a marketing message?…
Your employees know your business processes well. They understand your brand messaging and vision and feel a general sense of connectedness to your organization. Given this, many businesses choose to insource and have existing employees undertake new tasks rather than hiring freelancers or other agencies that don’t have an existing connection to your business. In this post, discover exactly what insourcing is, the benefits it can bring to your business, and examples of scenarios that would cause you to use the strategy. Insourcing brings a variety of benefits to companies, like: Having more control over the decisions that go into tasks and projects because everything is kept in-house. Existing employees are experienced with brand messaging and the brand experience, so you don’t have to spend extra resources getting others up to speed. Communication isn’t tricky as you don’t need to reach out to third parties. You don’t need to share critical…