Paid Advertising (SEM)
The answer to whether or not Google ads are worth it for your small business depends on how quickly you want to start driving traffic to your website. If you’re just starting out, you’ve likely spent time, money, and other resources on setting up a website for your business but you still need to get people to start visiting it. Sure, you can tell family and friends, and post about your swanky new website on social media. But that’s not enough. There are millions of potential customers on the internet who are looking for what you offer. If they don’t know that your website exists, that’s a big problem. That’s where Google Ads comes in. Ready to do more business with email marketing? Start Your Free Trial No risk. No credit card required. Learn more. Is Google Ads worth it for small businesses? Google Ads can help you be found…
The answer to whether or not Google ads are worth it for your small business depends on how quickly you want to start driving traffic to your website. If you’re just starting out, you’ve likely spent time, money, and other resources on setting up a website for your business but you still need to get people to start visiting it. Sure, you can tell family and friends, and post about your swanky new website on social media. But that’s not enough. There are millions of potential customers on the internet who are looking for what you offer. If they don’t know that your website exists, that’s a big problem. That’s where Google Ads comes in. Ready to do more business with email marketing? Start Your Free Trial No risk. No credit card required. Learn more. Is Google Ads worth it for small businesses? Google Ads can help you be found…
The average Facebook user generates more than $32 of revenue. How can you make sure you get your share? Fortunately for small businesses, the answer isn’t always to spend more dollars. When you learn how to scale Facebook ads effectively, you discover that sometimes you’re better off editing your content or testing new audiences. Of course, sometimes the answer is to spend more, but you can maximize the effect of small budget increases by putting your dollars in the right place. Facebook ads can yield high returns on investment. What is Facebook ad scaling? You’ve run your first couple of Facebook ads. They performed pretty well, but you suspect they could do better. A business associate suggested that you try scaling your ads. You nodded thoughtfully even as you wondered if scaling an ad was more like scaling a mountain or a fish. Don’t panic. Facebook ad scaling is simply the practice…
Once the flurry of the holidays has died down, people usually reflect on the past year and make plans for the new one. You’ve probably spent much of the past quarter focused on Black Friday and Cyber Monday ads, since this time period generates nearly half of holiday shoppers. But New Year ads offer a new opportunity for you to capture post-holiday shoppers while they’re still feeling festive. Holiday sales are expected to grow by 8.5% this year, and a New Year ad campaign can help you connect with eager shoppers. Get all the tools you need to quickly find new customers and grow your retail store’s sales. Start a Free Trial of Constant Contact for Retail How you can benefit from New Year ads New Year ads are a great way to reach people after they’ve opened their gifts and are coming down from the holidays and looking forward…
How and where people shop has changed drastically in the last few years, particularly in the wake of the COVID-19 pandemic. More than ever before, consumers want to support local businesses. In fact, 57% of customers prefer to spend their money locally to keep money local. As a result, now is the time for businesses to advertise to potential customers right in their neighborhood through Nextdoor advertising. The Nextdoor social media platform acts as a simple and effective way to find and attract those ever-important local customers. The site allows neighborhood residents to post and ask about the happenings in their community, including inquiring about business recommendations. This guide will outline Nextdoor marketing strategies you can use to promote your business, increase revenue, and attract loyal customers. Table of ContentsWhat is Nextdoor?How can Nextdoor help your business?How do you create a business page on Nextdoor?How does your Nextdoor business page…