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HubSpot: How to Perfectly Manage a PPC Campaign [Template]
HubSpot just released a engaging story:
In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet’s overall sales. Properly investing in PPC can result in nearly guaranteed ad placement in the search engine result pages of their choice. And this placement can help generate leads. If your ads tool is tightly integrated with your CRM, you can even leverage ads data to nurture these leads across their buyer’s journey. As you prepare to create a PPC campaign, it’s important to get a rundown of what a successful campaign entails and identify management missteps that you’ll want to avoid. Building a successful PPC campaign includes a few key steps: Determine your PPC campaign structure. Identify, build, and refine your campaign’s landing pages. Create a keyword strategy…
Read the original here: How to Perfectly Manage a PPC Campaign [Template]
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