HubSpot: Which Marketing Channels Will Brands Prioritize in 2022 [New HubSpot Blog Data]

HubSpot just posted a new brilliant post:

Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two separate words — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job but distributing that content is just as important. After all, if no one sees your content, they definitely won’t come. This is why it’s important to understand marketing channels and which ones you should use to leverage your content marketing goals. In short, marketing channels are the different tools and platforms you use to communicate with your target audience. So, while the decision to use specific channels should come from your audience insights, it’s essential to understand different channels’ value. To learn more about the marketing channels that are being used by businesses today, the…

Read the original here: Which Marketing Channels Will Brands Prioritize in 2022 [New HubSpot Blog Data]