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Mapp: Lily & Me Choose Mapp Cloud to Hyper-Personalize their Communications and Made-to-Measure Marketing Strategy
Mapp just released another insightful write-up:
Gloucester/London, 13 December 2021 – Lily & Me chose Mapp, the international provider of insight-led customer experiences, for a highly personalized and targeted marketing strategy. Lily & Me is a print led lifestyle brand offering beautiful, easy wearing clothing and accessories. They are a family-owned business based in Gloucestershire, focused on quality and attention to detail. All their prints and garments are designed in-house and manufactured in their own factory in Kathmandu, Nepal, where they have full control over our working conditions and employment practices. Being a family business, Lily & Me have a shared goal and common values. They strongly believe that family comes first, and this extends beyond their immediate family to encompass their customers and all their employees both in the UK and Nepal. Their aim to is produce clothes in a more responsible way that is kindest to the environment and supports all their workers through…
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