Marketing Advice
With over five billion internet users globally, and more than 4.8 billion active social media users, it stands to reason that digital marketing is vital for reaching a larger audience than you could through traditional methods alone. Digital marketing can help you better engage prospects, turn prospects into leads, and ultimately convert leads into loyal, delighted customers — but which digital marketing tips are worth following when time is of the essence? To help inspire your marketing team and invigorate your 2023 digital marketing strategy, we’ve cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot as well as industry experts. Table of Contents What is digital marketing? Types of Digital Marketing Digital Marketing Tips Marketing Research Tips Content Creation Tips Social Media Marketing Tips Search Engine Optimization and Website Marketing Tips Digital Marketing Big Picture Tips What is digital marketing? Digital marketing is a broad term
Marketing trends come and go at a rapid speed, and higher education isn’t immune to these shifts. Especially at a time when college enrollment is down, higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. If you want to stay ahead of the curve, look no further. Here are the top 12 higher education marketing trends of 2023. 1. Short-Form Video Short-form video is taking the social media world by storm, and higher education can (and should) join in. Short-form videos capture the attention of today’s digitally savvy students and provide a creative outlet to showcase your campus culture, events, and news. Consider leveraging platforms like TikTok, Instagram Reels, and Snapchat to deliver bite-sized content like campus highlights, behind-the-scenes content, and even faculty and student interviews. Take a look at this example from the University of Utah: @universityofutah Happy #TeacherAppreciationDay! #UofU #UtahFresh #UtahGrad23 ♬
Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two separate words — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job but distributing that content is just as important. After all, if no one sees your content, they definitely won’t come. This is why it’s important to understand marketing channels and which ones you should use to leverage your content marketing goals. In short, marketing channels are the different tools and platforms you use to communicate with your target audience. So, while the decision to use specific channels should come from your audience insights, it’s essential to understand different channels’ value. To learn more about the marketing channels that are being used by businesses today, the…
We are currently living in the age of the internet, and that means your business must cater to it. Promoting your business, your brand, and your product or service can all benefit from digital marketing. There is an audience to be reached online and a reputation to build from your presence. There is, however, a right and a wrong way to do digital marketing. Check out these common mistakes to make sure you are doing it effectively. 1. Not Having a Blog Remember that you are not only trying to market your site as a business, you are also trying to market yourself as a trusted industry leader. Publishing blog content that is valuable, informed, and accessible will establish you as a voice to be trusted. Additionally, each blog post is another indexed page for your site, and more indexed pages lead to your site showing up more in Google…