Holiday Marketing
Download our 2024 Holiday Marketing Calendar, complete with all of next year’s important marketing dates. Even better, we’ve put together tips for each month to help you create timely and impactful marketing campaigns. Holiday marketing, be it for Mother’s Day, Christmas, Valentine’s Day, or Black Friday, is one of the best ways to connect with customers. It’s also the time when shoppers are most engaged and ready to make a purchase. But just remembering the dates isn’t enough. You also have to prep your inventory, plan your marketing campaigns, and then drive conversions! To make things easier, we put together a calendar with this year’s key marketing dates. In the 2024 Holiday Marketing Calendar, you’ll find: The most important events that generate sales (holidays, seasonal sales, non-work holidays, etc.) Key dates for marketing campaigns and audience engagement (sporting events, month-long observances, and lesser-known holidays) Exclusive tips for each month to
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. What are these four Ds? Starting in July, consumers are deliberate, thoughtfully planning their holiday purchases and wishlists. From October to November, they’re deal-seeking, hunting for deals and prioritizing quality and value. By December, they become determined to complete their shopping ahead of the holidays and are using all days and resources to get it done. And finally, by January, consumers become devoted as they continue to shop past peak season. Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? With December fast approaching, we’ll start to see the determined shopping mindset emerge followed by devoted buyers in January. Leveraging these three strategies has helped us, and will also help you, align with these busy shoppers: Keep momentum
Give your subscribers a fiesta in their inbox with a Cinco de Mayo email marketing campaign this 5th of May. Here’s what marketers should know about the Cinco de Mayo celebration. Historically, Cinco de Mayo was the day the Mexican army defeated the French at the Battle of Puebla in 1862. Today, it’s a popular holiday in the US, and a chance to celebrate Mexican culture. You, too, can run a festive campaign with a catchy Cinco de Mayo email subject line and colorful Cinco de Mayo email template. To help you take your Cinco de Mayo email marketing campaign to the next level, we’ve put together some tips, subject lines, and email examples. Vamos! Cinco de Mayo email campaign: where to start With almost one-third of Americans planning on celebrating the 5th of May, it’s a great time to share a product launch, run a social media giveaway, or
Celebrate Earth Day with an effective Earth Day email marketing campaign. Here are a few Earth Day subject lines and marketing ideas to get you started. Earth Day is coming up on April 22nd. Now is the ideal time to showcase your brand’s commitment to sustainability. Honor Planet Earth by promoting eco-friendly products. Share news about your company’s green initiatives. Or highlight environmental issues and encourage subscribers to have a positive impact on our planet. Even more than other holiday marketing campaigns, Earth Day is an opportunity to connect with customers using messages that matter to them. Don’t know where to start? Get inspired with these Earth Day subject lines and email campaign examples. General Earth Day Subject LinesEarth Day Sale Subject LinesEarth Day Subject Lines With Emojis5 Earth Day Email Examples Calculate the carbon footprint of your Earth Day emails Email has the lowest emissions compared to other online
The holiday season is fast approaching, bringing with it the opportunity to fundraise for your charity, nonprofit, or school. Fundraisers are great opportunities for nonprofit members to learn more about their communities and donors. If you’re looking to try something new, here are a few new ways to fundraise this holiday season: 1. Organize a fun run. Image source Host a 5K race or fun run for your local community. To raise money, charge a race entry fee. You can also give participants the option of getting sponsorships and/or fundraising themselves to participate in the race.Best for: Avid runners and athletes. If you’re looking to make your run more family-friendly, shorten the distance and encourage participants to bring their kids. 2. Host a raffle. Raffles are a fun and exciting way to make fundraising an interactive event. You can have volunteers donate their own holiday gift sets, gift baskets, and
As a business, you likely run marketing campaigns all year round. There are specific occasions, though, where you might spend more time and money on your efforts to maximize exposure and inspire the most sales. Holidays are a great example of this, where events like Black Friday can bring in significant sales and revenue compared to other days of the year. In this post, we’ll go over insights from marketers on the holidays and annual events that they spend the most money on and why. What holidays and annual events do marketers build strategies for? We asked marketers and advertisers about the holidays/annual events they plan to build marketing strategies for in the next 12 months. They were asked to select up to three options, and the top three responses were: Winter/End of Year Holidays (ex. New Years Day) Black Friday Halloween What holidays and annual events do marketers spend
The holiday season is around the corner, so it’s time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there’s a lot that marketers need to account for. If you’re unsure what to do, here are nine marketing strategies that will wow your customers and boost your company’s revenue. What is Black Friday? Best Black Friday Marketing Ideas Incorporate social media commerce. Leverage email marketing. Optimize your website for shopping. Audit product pages. Give longtime customers irresistible deals. Follow up with customers after Black Friday. Provide minimum spend rewards. Create a sense of urgency. Create a holiday marketing calendar. Black Friday Marketing Tips What is Black Friday? Black Friday is the Friday after Thanksgiving in the United States and marks the start of the holiday shopping season. It’s also when many companies (including your competitors) begin rolling out numerous
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you’ll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix It’s hard to think of Halloween without thinking of chocolate. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. For Halloween, they continue with the same theme – except this one comes with a twist (or should I say Twix?). In this commercial, young adults dressed in costumes sit in a circle in front of an Ouija board, a device used to communicate with ghosts, spirits, and other supernatural beings. As they play, a gust of wind blows through the room, and before they know it, the “spirit” has taken a
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you’ll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix It’s hard to think of Halloween without thinking of chocolate. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. For Halloween, they continue with the same theme – except this one comes with a twist (or should I say Twix?). In this commercial, young adults dressed in costumes sit in a circle in front of an Ouija board, a device used to communicate with ghosts, spirits, and other supernatural beings. As they play, a gust of wind blows through the room, and before they know it, the “spirit” has taken a
Black Friday is coming up and competition will be hotter than ever! Make your business stand out with a top-notch Black Friday marketing strategy. Read on to find out how. Black Friday is almost here! That means big sales and the start of the holiday shopping season. Get the most out of this event with a Black Friday marketing strategy. Reach customers with winning Black Friday emails and social media campaigns. Entice holiday shoppers with irresistible offers. For both ecommerce and small businesses, Black Friday is a major sales opportunity. In 2021, Black Friday drew in over 150 million shoppers — but winning their attention isn’t easy! Stand out from your competitors with a solid Black Friday marketing strategy. We’ve put together a list of Black Friday marketing ideas to get you started. What Is Black Friday Marketing?12 Black Friday Marketing Strategies That Boost SalesPlanning Your Black Friday Marketing Campaigns