HubSpot: New Product Development Process: Everything You Need to Know

HubSpot just published another insightful blogpost:

Bringing a new product to life can be challenging. You know that you have an idea that can bring value to a target market, but you aren’t exactly sure how to bring your product to that market. This process can become especially difficult if you’ve never done it before, as you may not even know where to begin. Thankfully, a blueprint exists in the new product development process, which is a strategy that will help you bring your ideas to life. Read on to discover how it’s done. New Product Development Process New product development refers to the process that goes into bringing a new product to market, from brainstorming an idea to understanding if it fits into the market, ironing it out to prototyping to final commercialization. Although it can be a rather lengthy process that sometimes requires iteration, it’s all done to ensure that your product is the…

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