Campaign Monitor

When it comes to emails, we spend so much time creating the perfect subject line and images that will hit just right. But none of that matters if your your emails land in spam, or worse, don’t get delivered.   While we understand the need and urgency for marketers to communicate with their audience, it’s also important to be mindful of the impact these emails have not only on your sender reputation, but also the experience of the person receiving them.  As your trusted email service provider, the deliverability of your emails and protecting your (and our) sender reputation is top priority for us! We’ve listed some key factors to consider before sending your next email. Permission to send emails is not evergreen Permission to send emails can expire quickly as people forget where and how they signed up to your email list. This is especially true if you haven’t been

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2022, another eventful year. We navigated our way through new challenges and new marketing trends that continue to keep us on our toes. But with all this “new,” we still made sure we evolved our strategies to stand out and connect with our audience. This year has brought a renewed focus on nurturing existing customer relationships, by establishing trust, creating lasting impressions and providing value, all in the pursuit of true connection. We believe that connecting with our customers is how we measure success – so this trend, for us, is one that will go well into 2023 and beyond. We’re proud to say our platform and our customers have conquered this new landscape to successfully connect and convert audiences like never before. But, before we close out on a fruitful 2022, let’s take a moment to look back and recognize the achievements and milestones we’ve accomplished. Together, we made

Q&A with Global Deliverability Manager John Peters With the holiday season just around the corner, and the prospect of sending more emails to your subscribers than usual, not to mention the influx they’ll no doubt receive from other brands, we want to make sure you feel prepared and holiday ready. We sat down with John Peters, Campaign Monitor’s Global Deliverability Manager and advocate of email sending best practices, to ask him how you should prepare for the influx of emails this holiday season, and how you can maximize inbox placement and engagement at this busy time. Read on to see how you can make an impact with your email program this holiday season, for all the right reasons.   Q: For those that might not be familiar with deliverability, can you give us a crash course on what it is. Sure! Email deliverability can be complicated and may, at times, seem

SMS is an essential marketing channel for all kinds of businesses. But, it can be tricky to nail down what kind of message is appropriate for SMS, and what kind will annoy and drive away your customers. Read this post for five incredible SMS marketing examples of messages your audience actually wants to read. Everyone likes getting gifts. But everyone also has that one weird family member. You know, the one who makes you ugly crocheted “fashion statements” for Christmas and gets you underwear for your birthday. Usually, they have good intentions, but they’re probably unaware and out of touch with what people actually want. In short message service (SMS) marketing, many brands, unfortunately, become just like your Great Aunt Margaret. Someone told them that “Those hip young people like text messages,” and they started sending SMS marketing messages that are the equivalent of a crocheted necktie and tighty-whities. According…

Let’s break down the secrets to success behind The New York Times’ The Morning, and what you can learn from it for your own newsletter. Some people say newspapers are dead, but The New York Times (NYT) isn’t taking that lying down. It has maintained its classic brand and award-winning content while evolving its product to serve a digital audience. Besides its website that serves as a digital news source for its readers, it has curated one of the most popular daily email newsletters in the world. The newsletter, called The Morning, has garnered over 17 million subscribers. So, how has The New York Times built a newsletter subscriber list over twice the population of New York City? It took the strengths of its centurial newspaper and adapted them to a new platform. It translated attention-grabbing headlines into subject lines. It adapted award-winning photojournalism into newsletter illustrations. And it turned…

It’s the age-old debate of every email marketing conversation: “when is the best time to send an email newsletter?” The answer is — there isn’t one best time. Yes, you read that right. If you want to increase email engagement rates, it’s not as simple as picking a certain day or time. Similar to Farmers Insurance, “we know a thing or two because we’ve seen a thing or two” when it comes to email marketing. Every year, we study over 100 billion emails to curate an annual report about email marketing trends and engagement. And do you know what we’ve found? The best time to send an email newsletter varies by industry, audience, and engagement goals. There is no one-size-fits-all time to send an email newsletter. The core of email marketing engagement is a newsletter tailored to your product, brand, and target audience. To accomplish this, it’s essential to continually…

Email newsletters often don’t bring immediate conversions or sales. They take significant time and resources to create. Is it even worth it to launch one? Those in the know think so. The Content Marketing Institute’s 2021 B2C content marketing report found nearly 3 in 4 marketers use email newsletters. Among those who run at least two types of content marketing campaigns, 26% say newsletters are the most effective. Email newsletters are an essential marketing tool for sharing information that goes beyond your products and services. People trust brands that fulfill the trifecta of strong products, a good customer experience, and support of social issues that align with their own. This trust leads to increased sales and loyalty, which is why newsletters are worth the investment. The question isn’t whether it’s worth it to launch a newsletter; it’s whether you can afford to not have one. However, building a newsletter from…

When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. You’re likely to focus your energy on crafting the perfect copy, as well as including compelling images. Don’t let your attention to the body of the email come at the expense of important structural elements, like footers, though. Email footers may not be the first thing you think of when creating emails to send to your subscribers, but they’re an essential piece of the puzzle. The footer won’t get the attention of your readers before they open the email, but it may be their last impression—especially if your readers are considering unsubscribing. A good email footer should include legal elements, tell your readers how to get in touch, and double down on your branding. A great one can unexpectedly delight your audience and invite more interaction. Read on…

Despite being VP of marketing at SparkToro, a classically trained chef, and the past host of the Growth Machine Marketing podcast, Amanda Natividad had trouble growing her newsletter following. When she started The Menu, she had more enthusiasm and ambition than subscribers. Her following didn’t grow as fast as she’d hoped. Six months into the endeavor, she only had 400 subscribers. Amanda didn’t give up. Instead, she converted her sizable marketing experience into a plan and got to work. She reached 1,000 subscribers a month and a half later. Today, she has 2,600 readers and gains around 500 more each month. Here’s the method that helped Amanda gain 600 new subscribers in six weeks — and can help you, too. Plan a sustainable format Consistency is essential to building a successful newsletter. Before you write your first email, decide what you want to send and how often. The most important…