Campaign Monitor
How to level up your email design Tips from Marigold Art Directors – Noelle Grimes & Meghan Sokolnicki If there’s one topic that unites all of our customers, it’s the desire to learn more about email design. Whether it’s design best practices or tips for getting the most out of the Campaign Monitor email builder, this is a topic that you can’t get enough of, and that’s inspired countless blog articles and webinars – which can be found in our resources hub. One of the benefits of partnering with Campaign Monitor by Marigold is having access to experts across all areas of marketing. So we thought we’d chat to Marigold Art Directors, Noelle and Meghan, to get insight into the design process they undertake when designing an email. From selecting a layout to choosing an image, read their tips for designing an engaging and responsive email. Q: What’s the first
Article first published in October 2016, updated September 2023 5 Tips to Overcome Email Send Anxiety Getting ready to share your campaign with customers can be an exciting moment. As marketers, we are proud of the work we’ve done to make an email come together. But, once you hit “send,” the message is out of your hands, and without control anymore, you may feel a little anxiety creep in. So, we’re sharing our five top tips to help you overcome send anxiety, and send with complete confidence. 1. Broken links A fear of broken links is a warranted one. After all, haven’t we all been frustrated by an email with broken links? Broken links not only make your emails seem unprofessional, but they can also frustrate customers, impact your brand’s reputation, and render your marketing efforts ineffective. Solution: Begin testing your emails by sending a quality assurance test to both
It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your reader to the actual content of your email — to make that conversion — you have to get them to actually open the email. Their engagement starts with a subject line that captures their attention, one which they won’t simply swipe and delete. If you struggle to write open-worthy subject lines, and your campaigns always seem to be sinking into a pool of failed marketing, don’t worry — you’re in good company because we can help. We think email subject lines should be on the minds of email marketers because they are tied directly to open rates. A subject line starts a reader’s experience with an email campaign, and in an increasingly distraction-filled world, it can also end their experience with it if it isn’t engaging enough. The most critical
Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a trend, what some may view as a fleeting fad, may be the next big, innovative opportunity for marketers across the globe to engage customers, both new and current. In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars. In an omnichannel marketing strategy, AR and VR technologies ultimately provide customers with a digital experience in place of a traditional, physical one, offering brands a new space to market their products and services. The money-making power of the internet With such ongoing innovations in e-commerce, forecasters at Forbes predict that the global e-commerce market will total $6.3 trillion in 2023, and by 2026, the e-commerce market is expected
When it comes to emails, we spend so much time creating the perfect subject line and images that will hit just right. But none of that matters if your your emails land in spam, or worse, don’t get delivered. While we understand the need and urgency for marketers to communicate with their audience, it’s also important to be mindful of the impact these emails have not only on your sender reputation, but also the experience of the person receiving them. As your trusted email service provider, the deliverability of your emails and protecting your (and our) sender reputation is top priority for us! We’ve listed some key factors to consider before sending your next email. Permission to send emails is not evergreen Permission to send emails can expire quickly as people forget where and how they signed up to your email list. This is especially true if you haven’t been
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2022, another eventful year. We navigated our way through new challenges and new marketing trends that continue to keep us on our toes. But with all this “new,” we still made sure we evolved our strategies to stand out and connect with our audience. This year has brought a renewed focus on nurturing existing customer relationships, by establishing trust, creating lasting impressions and providing value, all in the pursuit of true connection. We believe that connecting with our customers is how we measure success – so this trend, for us, is one that will go well into 2023 and beyond. We’re proud to say our platform and our customers have conquered this new landscape to successfully connect and convert audiences like never before. But, before we close out on a fruitful 2022, let’s take a moment to look back and recognize the achievements and milestones we’ve accomplished. Together, we made
Q&A with Global Deliverability Manager John Peters With the holiday season just around the corner, and the prospect of sending more emails to your subscribers than usual, not to mention the influx they’ll no doubt receive from other brands, we want to make sure you feel prepared and holiday ready. We sat down with John Peters, Campaign Monitor’s Global Deliverability Manager and advocate of email sending best practices, to ask him how you should prepare for the influx of emails this holiday season, and how you can maximize inbox placement and engagement at this busy time. Read on to see how you can make an impact with your email program this holiday season, for all the right reasons. Q: For those that might not be familiar with deliverability, can you give us a crash course on what it is. Sure! Email deliverability can be complicated and may, at times, seem
SMS is an essential marketing channel for all kinds of businesses. But, it can be tricky to nail down what kind of message is appropriate for SMS, and what kind will annoy and drive away your customers. Read this post for five incredible SMS marketing examples of messages your audience actually wants to read. Everyone likes getting gifts. But everyone also has that one weird family member. You know, the one who makes you ugly crocheted “fashion statements” for Christmas and gets you underwear for your birthday. Usually, they have good intentions, but they’re probably unaware and out of touch with what people actually want. In short message service (SMS) marketing, many brands, unfortunately, become just like your Great Aunt Margaret. Someone told them that “Those hip young people like text messages,” and they started sending SMS marketing messages that are the equivalent of a crocheted necktie and tighty-whities. According…
Let’s break down the secrets to success behind The New York Times’ The Morning, and what you can learn from it for your own newsletter. Some people say newspapers are dead, but The New York Times (NYT) isn’t taking that lying down. It has maintained its classic brand and award-winning content while evolving its product to serve a digital audience. Besides its website that serves as a digital news source for its readers, it has curated one of the most popular daily email newsletters in the world. The newsletter, called The Morning, has garnered over 17 million subscribers. So, how has The New York Times built a newsletter subscriber list over twice the population of New York City? It took the strengths of its centurial newspaper and adapted them to a new platform. It translated attention-grabbing headlines into subject lines. It adapted award-winning photojournalism into newsletter illustrations. And it turned…
