Maropost: Play the Game: Boost Your Ecommerce Sales with Gamification

Maropost just posted another interesting blog:

Ecommerce sales have grown rapidly over the past ten years. As the latest projections show, things have picked up. So much that ecommerce revenue is projected to reach $5.4 trillion in 2022.  Online shopping is one of the most popular activities in the world and should be accepted immediately. It’s important not to try to do it like everyone else. Instead of sticking 100% to the basics of analytics, search engine optimization, email automation, A / B testing and pay-per-click advertising, you need to do more. To attract new customers, gamification should be the focus of your efforts. As statistics show, ecommerce is unstoppable. Remarkably, many people are destined to fail in implementation when trying to distinguish themselves along these three verticals: price, customer service, and an interactive experience.  Although these methods have been tried and tested, it is always important to provide ways to build roads for others to…

Read more here: Play the Game: Boost Your Ecommerce Sales with Gamification

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