ESPs
These days, when people need a new dentist, they usually start their search online. Unfortunately, with big practices buying up so much ad space on Google, attracting patients to your dental clinic can be hard. Luckily, there’s a very cost-effective strategy for bringing patients to your practice. It’s called email marketing for dentists. In the world of digital marketing, email marketing is one of the best investments a small business can make. Statistics indicate that for every $1 you spend on email marketing, you can gain an average return of $36. Why so high? With billions of emails sent out every day, effective marketing emails will reach many potential clients. And with 60% of consumers stating they’ve made purchases based on an email they received — compared to only 12.5% of people who make purchases on social media — email marketing remains one of the best options for dentists seeking new patients.…
What do you use spreadsheets for? If you’re anything like me, you likely use them to collect data, track campaign or blog post analytics, or keep track of weekly assignments. But have you ever thought about using spreadsheets to make a calendar? If not, let me tell you why Google Sheets is the perfect tool for your content calendar. If you often work on campaigns for a few different clients, creating individual calendars in Google Sheets could be uniquely useful for ensuring the client understands when certain content will go live. Alternatively, perhaps you need to create an internal Google Sheet calendar for your team to keep track of upcoming projects. Making a calendar in a tool that’s commonly used for spreadsheets sounds a little intimidating, but don’t worry, the process is actually pretty intuitive. And with the help of some tips, you can easily make a functional calendar that…
Bounce rate is a metric that can be confusing when you first stumble upon it. I’m sure several questions pop into your head: Is a bounce rate close to 100% good or bad? Is it at all like a bounced email? Is it a vanity metric that I should ignore? And if I want to fix it, what should I do? Luckily, you’re not alone. Many marketers have asked those questions and might not have found a solid answer yet. We’re here to demystify bounce rate with an overview of what constitutes a bounce rate — what doesn’t — and exactly how you can fix it. Keep in mind that bounce rate is different from an exit rate. Bounce rates only measure “one-and-done” visits — the ones in which people arrive and leave your website without navigating away from a single page. Here’s what they look like in your HubSpot…
According to a Pew Research Center survey, 85% of Americans say they go online on a daily basis, with 31% reporting that they go online “almost constantly.” With people spending more time online than ever before, it’s important that your website is optimized for visitors to browse and stick around. But longer isn’t necessarily better. You want visitors to stay on your website because they’re enjoying the content and experience — not because they can’t find the information that they’re looking for or can’t complete a desired action, like making a purchase. In this post, we’ll cover what a “good” average time on page and average session duration benchmark is, and how to improve these metrics on your website. Average Time On Page Benchmark According to Contentsquare’s 2021 Digital Experience Benchmark report, the average time on page across all industries is 54 seconds. While you can use that as a benchmark,…
I first discovered podcasts a few years ago when I was commuting for work two to three hours a day, every day. The first podcast that got me hooked was NPR’s “How I Build This” show on entrepreneurship. Today, I listen to a wide range of podcasts on business, pop culture, and current events, like The Nod and “Louder Than a Riot.” So, what does it take to start a podcast in 2022? We’ll cover that in more in this article. What is a podcast and how does it work? What is a podcast host? What equipment is needed to start a podcast? How to Start a Podcast Find a unique and compelling topic or theme. Set up your show format. Leverage your network. Record and edit your episode. Finalize your creative assets. Set up a website. Build a promotion strategy. Track your metrics. Learn how to monetize your podcast. What is…
Have you ever sat down at your desk first thing in the morning and spent a good 45 minutes browsing social media or getting lost in your inbox because you can’t focus on what you need to do? At the end of the day, you feel as if you’ve wasted 8 hours of your life that you’ll never get back. On the other hand, have you ever sat down, opened your calendar app or a to-do list, and jumped right into work, knocking out task after task in a matter of minutes? When you shut your computer at the end of the day, you feel accomplished and know that you’ve done everything possible to move towards your professional goals. What’s the difference between these two scenarios? A plan. Having your day (or week, or project) mapped out with a concrete action plan will help you feel more focused and accomplished…
Eccoci arrivati alla fine di questo percorso e di questo anno impegnativo. Pensare all’email come a qualcosa di attuale ed efficace, ci proietta inevitabilmente verso un futuro ricco di grandi aspettative. A parte alcune evoluzioni e mutamenti che le hanno permesso di sopravvivere nella feroce giungla digitale, quando pensiamo ad un’email bella e innovativa, cosa ci viene in mente? Il fatto che abbia le sembianze di una pagina web è qualcosa di scontato, e con esso pure che si adatti ad ogni nostro dispositivo, grande o piccolo che sia. Non ci stupisce neppure che presenti il nostro nome nell’oggetto o che contenga all’interno informazioni chiaramente a noi riferite. Dal punto di vista prettamente grafico neppure un’immagine dinamica è qualcosa di insolito: i countdown sono all’ordine del giorno e anche l’immagine del nostro prodotto lasciato nel carrello, nella wishlist o appena visto sul web ci stupisce più! Ma allora, cosa potrebbe…
The holidays are a time of giving, family, and fellowship. Each consumer who embarks on the shopping journey wants to impress their loved ones with
Creating a slick buying experience is key to ecommerce growth. Imagine a world where customers get all the information they need exactly when they need it. And you get to show off your brand personality and build a relationship with each buyer at the same time. Sounds good, right? This is where automated ecommerce emails are your friend. These simple but powerful little messages are a fundamental part of ecommerce email marketing. They keep your customers informed about their orders, send visitors to your ecommerce website, and encourage return buyers. Ecommerce emails go one step further than the emails you might send as part of a marketing campaign and they provide a personal level of communication with your buyers. They also provide a great opportunity for you to encourage more future sales. Here are the types of ecommerce emails you need along with some ecommerce email examples to show them…
When Apple announced Mail Privacy Protection, earlier this year, it threw marketers into a bit of a frenzy. No one knew exactly what the effects of the new feature would be, but we knew it’d change the way we thought about and reported email marketing metrics. The announcement had shades of GDPR, for those in the digital marketing world who were around to remember it. And while it seems like MPP’s effects won’t be as broad, the feature still has wide-ranging implications for the future of email. While a lot of marketers will mourn the loss of data like opens and geographic location, we’d argue that MPP is actually going to be a good thing for everyone involved in the email marketing industry. Here’s why. How Mail Privacy Protection effects marketers If you’ve heard the terms Mail Privacy Protection, MPP, or iOS 15 tossed around the past few months, but…