ESPs
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all. Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers, while others cater to companies and organizations. Marketing to businesses is very different from marketing to individual consumers. That’s why an entirely different marketing method — B2B marketing — exists, and that’s why we built this guide. By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. Plus,…
It’s been several months since Apple’s iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, “How are advertisers handling the mobile tracking changes?” Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences? In this post, we’ll discuss how advertisers have navigated the iOS 14 mobile tracking changes and give you a few tips on how to have continued success with social media and online advertising. Wait, what happened with the iOS 14 update? To summarize, at the beginning of 2021 Apple released a new update that would impact the way that advertisers reach their audience. With the iOS 14 update users needed to opt-in, or give permission, to an app to track their activity…
Below, we’ll walk you through the step-by-step process for how we prepare teams to build the right email solution from the get-go—regardless of expertise. The post Preparing to Onboard a Twilio SendGrid Email Application appeared first on SendGrid.
E-commerce email marketing is a strategy that leverages email to generate sales. Explore top marketing tips and what to look for in an ESP.
Pilates became a popular way for people to exercise at home during 2020’s pandemic-related closures with minimal space and equipment requirements. In a recent survey, 72% of respondents indicated taking up the practice during the shutdown. Since Pilates helps increase core strength, improve flexibility, and enhance overall health, it is no surprise that it has grown by about 2.6% per year in the past five years. If you’re ready to help people strengthen and tone, a Pilates studio business plan is your first step. Ready to find more customers and get expert fitness marketing advice, all in one place? Start a Free Trial of Constant Contact for Fitness Why you need a Pilates studio business plan When you’re passionate about fitness, it can be tempting to jump into your new business right away. But making a business plan gives you a chance to do some background research before investing your…
Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and potential employers. People come across your profile in a variety of ways. They might be searching for employees at your company or in your industry, remember you from a conference and remind themselves about your work, or simply want to learn more about your accomplishments. No matter how or why they end up on your LinkedIn page, however, there’s a shared and simple goal: Your LinkedIn profile needs to capture — and keep — their attention. So what makes a profile stand out? How do you get more recommendations? What features can help you enhance your profile? Our step-by-step guide can help you craft a (near) perfect LinkedIn profile. How to Craft the Perfect LinkedIn Profile What is the perfect…
Finding someone with the perfect combination of mentor traits is no simple task. A good mentor is inspiring, yet accessible. They have the time to listen and also have their own successful career. They’re empathetic and give honest feedback. With so many qualities to consider, it’s no wonder people feel overwhelmed when looking for a mentor. The thing is, not all mentors have the same impact. Think about the ones you’ve had in your life so far. Some may have been amazing (lucky, you!) while others may have been more concerned about their problems and egos. Finding a good mentor is important for building a successful career. Mentors can share which skills you need to get promoted, give tips for managing workplace relationships, and introduce you to their expansive network. The benefits are endless. Now, you need to find someone who fits the bill. You may even be working to…
When it comes to connecting with your customers and driving revenue, email is perhaps your most important digital marketing channel. Add in real-time personalization and
Lighter emails, seamlessly viewable without inbox clipping, and assured compatibility on any email client. This and much more from HTML 3.0, the latest frontier of Email Design now available on the platform. You’ve worked hard on your email message, carefully chosen the best images and original Gifs that rock with your target audience and ensure a WOW effect for your campaign. But just when the results are satisfying and test sending looks great, you see the script that ruins everything: “See full message.” With the latest from MailUp—HTML 3.0—all this is about to become a memory of the past. Now you can have optimized compatibility on main email clients and more lightweight emails, to set your creativity free. These are the main advantages of the new frontier of the BEE editor for creating emails. HTML 3.0: description and advantages. HTML 3.0 is the latest innovation — result of constant research,…
Working as a consultant in any industry is a worthy pursuit. The first step to making it happen is creating a management consulting business plan. Management consulting often begins organically, with a client seeking advice you’ve gained during your years in the industry. Even if you’re a new consultant, it’s likely that you already have an excellent reputation and are ready to leverage it. But a one-off gig doesn’t make a career — hard work does. That’s why it’s so important to create a dynamic, flexible, and comprehensive business plan for your new management consulting firm. Even if you start out with only one person on your staff, planning will provide the needed structure to meet the demand. The demand, by the way, is growing. Despite what experts believe is a temporary downswing due to the coronavirus pandemic, the number of management consultants throughout the U.S. is expected to rise.…