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Mapp’s new survey of B2C marketers focuses on Customer Experience in 2023 Almost three quarters of ecommerce marketers believe AI will be the biggest trend in 2023 but only 18% of marketers have plans to invest in AI technology A third of businesses are looking to increase their marketing budget in 2023, despite the cost-of-living crisis Over a quarter (29%) of businesses believe their sales have increased as a direct result of improved marketing technologies London, April 12 2023 –  Mapp, the international provider of insight-led customer experiences, has surveyed marketing priorities and industry trends for the current year, as it did in 2021 and 2022. This year’s survey has focused on Customer Experience for B2C marketers to uncover what their strategies will be throughout 2023 and beyond. Around 350 companies from sectors including finance, media, eCommerce and retail took part in the survey in January 2023 in Germany, the

Mapp supports the GLD Group with their next phase of growth  London, 23 March 2023 – Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by sports and fashion-industry specialists, GLD Group to provide its insight-led customer experience platform, Mapp Cloud. The platform will support the company as it drives its next phase of growth while delivering personalised and targeted customer communications. GLD Group will also be supported by Mapp’s Customer Success team who will act as an extension of its own internal teams and help optimise use of all tools available. GLD Group holds the UK licences for Umbro, Superga and Sebago, and is the brand owner of Amplified clothing and ADDICT. GLD’s team has over 100 years of combined experience in the development and marketing of sport and fashion products. With a relatively small but powerful marketing team, GLD was looking for an

Mapp, the #1 Insight-led Customer Experience Solution becomes Certified Member of MACH Alliance London, February 7th 2023 – Mapp, the leading provider of insight-led customer experiences, announced today it has joined the MACH Alliance, a non-profit organisation advocating for open, best-of-breed technology ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. Launched in 2020, the MACH Alliance’s mission is to future-proof and drive current and future digital experiences with modern and connected enterprise technology. As a new member, Mapp is in good company alongside other MACH Alliance certified technology vendors supporting fast growing eCommerce brands, such as VTEX, BigCommerce, Akeneo, Algolia and many others. “We’re thrilled to be joining the MACH Alliance, and becoming part of a community of innovators and strategic thinkers who are disrupting and shaping the eCommerce technology landscape, one microservice at a time” says Ricardas Montvila, Vice President of Global Strategy at Mapp. “The Alliance

Mapp opens up further data sources with single Shopify Plus extensions to improve connectivity and streamlining of data and takes personalised online marketing to the next level London, January 17th 2023 Mapp, the leading provider of insight-led customer experiences, announced today that an enhanced version of the Shopify Plus is now fully integrated into Mapp Cloud. By using the improved Shopify Plus plugin, marketers can access the eCommerce platform’s software applications and functions via Mapp Engage, resulting in a new data source with information on previous transaction data. Mapp Cloud’s real-time enhanced integration with Shopify Plus provides a 360-degree view of customers The improved integration opens up further opportunities for marketers. The Shopify Plus plugin connects all e-commerce data with Mapp Cloud, giving marketers invaluable customer insights for their business with pinpoint accuracy. This results in a more targeted customer approach and reduces wastage, as user and transaction data are

Mapp Cloud Fall Update: New Smart Notifications and eight advanced features The update contains nine major updates for Mapp Cloud CDP now fully integrates with the Shopify eCommerce platform, enhancing the Mapp Intelligence feature with AI-based revenue monitoring combined with improved date selection  London, 8 November 2022 – Mapp, the international provider of insight-led customer experience, is updating its marketing platform Mapp Cloud with a range of compelling new features. In the newly updated version of Mapp Cloud, Smart Notifications work more autonomously while monitoring companies’ revenues. AI-based Revenue Monitoring identifies anomalies instantly and automatically. The new AI monitors changes in purchasing behaviour as well as in revenue and automatically identifies possible causes of such anomalies. Mapp’s causal diagram is then used to establish the connection between various factors such as order status, order value, and turnover, allowing conclusions to be drawn about the origin of the anomalies. Events such

Total Economic Impact (TEI) Study reveals the significant benefits of deploying Mapp’s solutions       TEI study shows Mapp Cloud users benefited from 540% ROI over three years       Mapp Cloud users reported increase in customer engagement, conversions, and sales       Study shows messaging engagement improved by 25%       All results achieved while also increasing employee productivity London, 10 October, 2022 – Mapp, the international provider of insight-led customer experiences, today released the results of a commissioned Forrester Consulting Total Economic Impact (TEI) study designed to evaluate the financial impact of Mapp Cloud on a composite organisation.  The study demonstrates the potential value of Mapp Cloud which includes an ROI of 540% over three years. Other benefits identified for the composite organisation using Mapp Cloud include:       Increased reach of messaging to over 500K more customers       A 25%

London, UK, 16th of September 2022 – Mapp, the leading provider of insight-led customer experiences, has today announced the appointment of Peter Kilmartin as Partner Director for Northern Europe & North America. Kilmartin brings over 10 years of experience working with eCommerce players and a wealth of expertise in helping brands harness the power of marketing insights to deliver exceptional customer experiences. Kilmartin will work closely with Mapp’s strategic alliances, across agency & technology partnerships whilst also continuing to expand their new partner certification program. Mapp’s partner program currently operates in Italy, Germany, the UK, Northern Europe and North America, and provides partners with all they need to offer Mapp solutions to their customers along with support on reaching out to joint customers, enabling mutual benefits through sharing resources, networks, and knowledge.  Mapp has enjoyed strong growth this year, benefiting from rising demand for support in multichannel marketing across all

Mapp benefits from rising demand for support in multichannel marketing across all industries London, August 8th 2022 – Mapp, the international leading provider of insight-led customer experiences, has today announced strong financial growth in the first half of 2022, increasing business from newly acquired customers by 23% year-on-year. Cross-selling revenues have also more than doubled to 105% year-on-year in 2022. Mapp continues to grow from increased interest in delivering personalised customer experiences through actionable customer insights. Mapp solutions, which enable marketing optimisation and greater levels of efficiency, are also proving popular with both new and existing customers from various industries across the globe. In the first half of the year, big brands were acquired and relationships with existing customers were significantly expanded with brands including LloydsPharmacy, West Ham, PBSL and Sensilab in the UK and Imperial Fashion in Italy. In Germany, new customers include Morawa, Optiopay, and Koffer-Kopf. Mapp’s dynamic

Mapp chosen to integrate customer intelligence at the core of the company’s marketing  London, July 6, 2022 – Mapp, the leading provider of insight-led customer experiences, has today announced LloydsPharmacy has selected its insight-led solution to integrate customer intelligence at the heart of its marketing.  LloydsPharmacy is a leading community pharmacy and healthcare provider with over 1,400 pharmacies across the UK, mainly in community and health centre locations. With 17,000 colleagues dispensing over 150 million prescription items every year, its main focus is on meeting the needs of its customers. LloydsPharmacy strives to provide customers with exceptional service and healthcare. Now with ramped up online demand, the company wanted to reflect this across all channels. In order to deliver exceptional service for customers across all channels at scale, LloydsPharmacy needed to unify its unconnected data sets and profiles in one safe and secure place. To achieve this the company required

Mapp chosen to create a unified supporter view across all the football club’s websites, while providing a hyper-personalised fan experience London, June 23, 2022 – Mapp, the leading provider of insight-led customer experiences, has today announced its’ solution Mapp Cloud has been selected by West Ham United football club to help cement its reputation. With its recent Premier League success, West Ham United wanted to replicate its success on the pitch through its engagement with fans. After qualifying for the Europa League earlier in 2021, West Ham United has added a new dimension to its fan base. With more games, more hospitality and more communications to consider than ever before, it required a platform that could provide the support it needed to help achieve its ambitious goals. Plus, with its previous marketing automation platform sunsetting, it was the perfect opportunity to consider its next move. With complex use cases around