Mailjet
Ahh, dads – they’re a species of their own, aren’t they? With their eccentric habits and top-notch “jokes”. Father’s Day is just around the corner, but it’s not all fun and games. Some wickedly talented marketers are throwing out impressive email campaigns at this time of year. For us email marketers, Father’s Day is a golden opportunity to dip into this once-in-a-year tradition where the US spent $20B in 2021 alone. And the competition is fierce. So it’s time to dissect some of the best Father’s Day campaigns and use some bespoke strategies to win the attention of all the grown-up children on your mailing list. Pull up your tanned cargo shorts – let’s get stuck in. Table of Contents The challenges of email marketing for Father’s Day How to hook your audience in a crowded Father’s Day inbox Eye-catching Father’s Day email subject lines Pull on their heartstrings Create…
We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement. The methods customers use to interact with businesses are expanding – and it’s happening quickly. Conversational customer engagement is an evolutionary leap in the way people and organizations connect. So, what’s driving this shift? The short answer is social media and messaging apps. People expect a fast, friendly, seamless customer experience when communicating with and receiving communications from your brand. They also want the ability to engage with brands through whatever channel or application is most convenient to them. According to survey results in a new report from IDC and Sinch, almost 80% of companies have already implemented or plan to start using conversational customer engagement. Many of those companies are exploring what’s known as a communication platform as a service…
More than ever, people seem to care an awful lot about protecting the privacy of their personal data. Does that mean the days of blindly checking the “Agree” box for terms and conditions are over? Will consumers start poring over the privacy policies of every website they do business with? Honestly, probably not. But prioritizing personal data protection is a trend that’s turned into a movement with no signs of slowing down. At the same time, consumers are expressing a desire for more personalized experiences from brands. And marketers are more than willing to use personal data to make that happen. A highly personalized brand experience requires personal data. So, where do these two lines cross? How can marketers use the power of personalization to build unique and engaging emails for subscribers while being vigilant about data privacy at the same time? Table of Contents The privacy paradox and its…
Another Earth Day has come and gone. But with the health and future of our planet in question, it feels much more serious in recent years. It’s no longer just a feel-good day where we pick up a piece of trash, hug a tree, and kids color pictures of a smiling planet. The crisis our world faces has quickly become very real and undeniable. You might feel helpless and stuck in a hopeless situation, but you want to do something. We get it. So, is there anything marketers like you can do to help? The answer is yes. And while you may have some preconceived ideas about green marketing and email’s impact on the environment – we’re here to set the record straight. Table of Contents What is green marketing? Why green marketing matters Email’s role in green marketing How can digital marketers “go green”? How Mailjet supports greener email…
Deliverability. That’s what’s at the center of any successful email marketer’s focus. And that’s why you devote so much energy to keeping your contact list clean, not purchasing third-party data, and designing emails that are sure to land in your clients’ inboxes. But what do all these practices amount to? What’s it all for? The answer is simple: sender reputation. Table of Contents What is sender reputation? How does reputation impact your campaigns? How is sender reputation calculated? How to check your sender reputation SenderScore.org BarracudaCentral TrustedSource Talos Google Postmaster Tools Microsoft SNDS Reputation is only one part of a healthy email program Review your stats Check your domain and IP against blocklists Send yourself messages How to improve a bad reputation with Mailjet What is sender reputation? As the name suggests, your sender reputation is a score that identifies you as a trusted – or mistrusted – sender. Different…
It’s a safe bet that you want to be more than just average. And it should go without saying that you’d rather be an email marketing success than a failure. Unfortunately, most email marketers seem to be stuck somewhere in the middle. We’re here to give you some advice on how to get unstuck and take your email strategy to the top of its game. According to survey results featured in our report Inbox Insights 2022, 72% of email marketers feel their efforts are only “somewhat successful.” This would suggest they’re keeping the lights on and taking care of business, but they aren’t blowing anyone away with ideas and results. However, the report also found that 19% of email marketers believe their strategy is “very successful.” That begs the question… “What the devil are these teams doing that the rest of us aren’t?” We uncover the mystery inside the pages…
If a historian was ever to document the story of email marketing, we suspect they would look at it from the perspective of before-GDPR and after-GDPR. GDPR wasn’t the first regulation to attempt to clean up the world of email marketing, but it was the first that had real teeth and the promise that it would bite if marketers didn’t comply. Before GDPR, email marketing was still in its Wild West era. After GDPR, email marketing became a much more accountable environment, making the inbox a much more productive and friendly place. The success of the European Union’s General Data Protection Regulation (GDPR) hasn’t gone unnoticed and is largely being replicated around the world. For example, the California Consumer Privacy Act (CCPA) and, more recently, the California Privacy Rights Act (CPRA) mirror the GDPR. Like GDPR, both of these laws give regulators the power to go after less-than-scrupulous email marketers…
Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty, and advocacy, it’s really us marketers leading the dance towards a sale. And with consumers being bombarded by messaging in an increasingly crowded marketing landscape, you can’t blame them. If left to their own devices, leads will go from hot, to tepid and eventually cold. Lead nurturing is a critical component in growth hacking, a growing branch of marketing that allows you to use creative, low-cost strategies to help your business acquire and retain customers. Rather than spending resources on forever finding new customers, it’s actually more cost-efficient to nurture existing leads more effectively. To do that, we need to continually deliver valuable content, escalate engagement, and optimize a lead generation framework that takes the buyer’s persona into consideration. Sound like…
A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and bolts of email communication. They give customers peace of mind and trust in your operations, while giving you the chance to collect feedback or up-sell. Table of Contents Welcome series Reactivation campaign Order confirmation Cart abandonment Birthday and events Feedback and recommendation The bottom line As marketers, we have email campaigns and a million other things to take care of, so triggered emails can be a welcome break. But triggered emails come in all shapes and sizes. There are triggers for welcome emails, reactivations, cart abandonment, events, feedback, and recommendations – the list goes on… Depending on a company’s size, a marketer can have dozens of active triggers set at once. So how do you choose the right trigger…
Today is so much more than another Tuesday – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of women across the globe (big or small) and to push for more and better. At every moment, women around the world are challenging expectations, misconceptions, and their own limitations at work and outside work – and the amazing women of Maijet by Sinch are no different. To celebrate International Women’s Day 2022, discover how Mailjet by Sinch’s female leaders #ChooseToChallenge#BreakTheBiasand contribute to a more diverse and inclusive workplace. Table of Contents Building workplaces where women can thrive Increasing representation in the tech industry Encouraging diversity in leadership Providing opportunities through mentoring Empowering women to trust their own abilities Combating gender disparity takes more than one day Building workplaces where women can thrive Being a woman has never been easy, but the modern world is throwing women its own…