You need to get people excited about the good your nonprofit organization does for the community. SMS for nonprofits can help you do just that. With nonprofit text messaging, you can instantly alert your donors and volunteers about new initiatives and activities that your organization has planned. This keeps your nonprofit relevant and at the forefront of the minds of everyone who signs up to receive your messages. From coordinating volunteers and soliciting donations to throwing successful events, SMS marketing for nonprofits all boils down to how you get your message across. Text marketing for nonprofits SMS is an acronym that stands for “short message service” and is synonymous with text messaging. Text marketing for nonprofits capitalizes on the high open rates and speediness associated with SMS to benefit the organization’s marketing efforts. Can nonprofits send text messages? Nonprofits can send text messages, and it’s much easier for them to do so
Mobile providers have been suggesting this for a while now (here’s me talking about Verizon and this service apparently goes back ten years) — report that SMS spam so that somebody can do something about it! But the reporting process (at least on iPhone) was clunky. Manually forward the content of an SMS message to 7726 and then the 7726 bot replies, requesting the source phone number, which you can then provide. Not the slickest process. Apparently, Android has had a solution to this for a while now, and Apple joins them with iOS 16, offering a much easier way to report an unwanted SMS message as spam! Proofpoint explains here that now, with iOS 16, users can hit the “report junk” link under the unwanted message, and a report will be sent both to Apple and to Proofpoint to help guide future SMS spam filtering efforts. YAY! Because SMS spam sucks!
When you run a retail business, you’re always looking for ways to increase customer engagement and improve lead generation. SMS for retail is an important strategy for nurturing leads, improving customer engagement, and driving sales. In fact, Gartner calls it “an effective, yet underutilized, mobile tactic among marketing leaders.” But what is SMS marketing, and how can you use it to effectively improve your retail marketing game? Let’s take a deep dive into this crucial marketing strategy. What is retail SMS? Before you can begin to use SMS marketing strategies, you first need to understand the answer to the question: What is text message marketing for small business? And, just as importantly, how can retail text message marketing help you connect to your target audience? SMS is an acronym that stands for Short Message Service. In essence, SMS marketing is synonymous with text message marketing. SMS marketing for retail focuses
Text messages are a part of everyday life. We use them throughout our day, every day, to communicate with one another while we’re apart. And while we all use text messages in our private lives, most of us also receive SMS marketing messages from companies and organizations that we do business with. But, what is SMS marketing and are you using it as part of your small business marketing plan? With 91% of consumers interested in signing up for texts and open rates as high as 98%, you should be. What is SMS marketing? SMS stands for “short message service,” and as a business, SMS marketing is the act of sending a text message to customers or clients who’ve opted in to receive timely communications from your business or nonprofit. Basically, SMS is a great way to send and receive things like limited-time offers, sign-up confirmations, event announcements, appointment reminders
These days, pretty much everyone has a smartphone with them at all times. What an opportunity for businesses to connect with their customers in a number of ways, namely — social, email, and text. Each of these channels has unique aspects that make it worthy of having in your marketing toolbox. Social allows you to reach new people, but algorithms limit your reach. Email gives you ownership of your audience, and you can reach them on your terms, but you have to compete for your reader’s attention against competitors in the inbox. Text messages are personal and immediate — when someone receives a text they look at it — but you must be careful not to abuse this connection, or you’ll turn people off. In the end, it’s the businesses that reach customers in the channels they prefer that win. And when you figure out how to use these channels
Most of your customers own a smartphone and they probably check it for messages as soon as they wake up. Don’t you? That’s why text message marketing is so important for small businesses. With an open rate of 82%, SMS text messaging can help you reach your target audience when and where they spend their time — on their phones. Tap into this affordable resource by using text message marketing for small business to reach your captive audience of customers. What is text message marketing? Text message marketing is a form of communication in which you contact your customers using text messages. You use a short message service (SMS) to write various messages to your customers and send them out as texts which are sent directly to their phones. Not only does SMS marketing let you reach your customers more quickly, but they’re also more likely to read your message.
Reaching potential buyers in the real estate world is what it’s all about. Unlike many other industries, real estate leads often start looking when they’re already ready to buy, so appearing in front of buyers at the right time is essential to any real estate agent’s success. How can you reduce the time it takes for your leads to get communications from you? While ads, search engine optimization (SEO), and other marketing methods are great for creating a presence online, nothing compares to the speed of text message marketing for real estate. Why is SMS, or text message marketing, perfect for real estate marketing, and what are its main benefits? Why text message marketing for real estate agents is effective Text message marketing for real estate is not just effective — it’s ideal. To understand why, put yourself in the homebuyer’s shoes. While you’re looking for homes, what are you
In today’s complex world, email marketing alone isn’t enough. Companies need to develop a rich customer engagement strategy to get a leg up on their competition and improve customer relations. One of the best ways to do this is to marry SMS and email marketing, using both platforms in a strategic way to communicate seamlessly with your customers. Although email and text marketing both have their places, it’s only when you merge the two into one content marketing strategy that you see their full benefits. In fact, customers prefer it when brands use omnichannel engagement strategies rather than relying on any one marketing strategy alone. What is SMS marketing vs. email marketing? Text and email marketing may seem similar, but they’re two distinct marketing practices. Of course, the biggest difference between the two marketing strategies is how they’re delivered to customers. But there are other similarities and differences between SMS
We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement. The methods customers use to interact with businesses are expanding – and it’s happening quickly. Conversational customer engagement is an evolutionary leap in the way people and organizations connect. So, what’s driving this shift? The short answer is social media and messaging apps. People expect a fast, friendly, seamless customer experience when communicating with and receiving communications from your brand. They also want the ability to engage with brands through whatever channel or application is most convenient to them. According to survey results in a new report from IDC and Sinch, almost 80% of companies have already implemented or plan to start using conversational customer engagement. Many of those companies are exploring what’s known as a communication platform as a service…
I think Verizon Wireless has supported reporting SMS spam to them via the 7726 (SPAM) SMS number for a while now. I’m not really sure when that started, but very recently, Verizon’s Alex Lawson posted a blog post talking about 7726. Check it out here. TL;DR? Forward unwanted SMS messages to 7726. What happens next? Maybe not enough, but reporting is a good first step. Verizon does say they block a lot of SMS spam, so perhaps end user reports feed into those mechanisms. AT&T and T-Mobile tell you to forward spam texts to 7726, too. Spam reports are valuable in the email world. Let’s hope that’s true of SMS land, as well.I had a chance to use it just now and what you do is first you forward the SMS message itself, and then 7726 replied with, “Please reply with the sender’s number. Messages shared with 7726 are shared with…