GDRP
If a historian was ever to document the story of email marketing, we suspect they would look at it from the perspective of before-GDPR and after-GDPR. GDPR wasn’t the first regulation to attempt to clean up the world of email marketing, but it was the first that had real teeth and the promise that it would bite if marketers didn’t comply. Before GDPR, email marketing was still in its Wild West era. After GDPR, email marketing became a much more accountable environment, making the inbox a much more productive and friendly place. The success of the European Union’s General Data Protection Regulation (GDPR) hasn’t gone unnoticed and is largely being replicated around the world. For example, the California Consumer Privacy Act (CCPA) and, more recently, the California Privacy Rights Act (CPRA) mirror the GDPR. Like GDPR, both of these laws give regulators the power to go after less-than-scrupulous email marketers…