Growth Hacking
Content is the backbone of digital marketing. SEO, social media marketing, email marketing, PR: none of these activities are possible without content to share with users. But Content marketing requires economic resources. Or does it? Learn how to grow your business by creating content that converts with few resources, in Growth Hacking style. According to Hubspot, B2B companies that post content 11 times a month generate almost 3 times as much traffic as those who generate content only once a month. Content is the basis of any monetizable digital activity – SEO, social media marketing, email marketing, ads, PR and so on with all marketing actions. Every company on the Web should do Content marketing to attract potential customers. But creating content can be very expensive: how can startups and small businesses afford it? By approaching the problem the way “pirates” would. We don’t mean the pirates who sailed the
To grow with Growth Hacking you must have a creative mind and be able to use conventional marketing tools in unconventional ways. CRM, for example, can be a key to the process of experimentation behind growth hacking. How? We find out in this article. Growth hacking is a method used by start-ups to grow quickly and exponentially. A concentrated timespan and a low-budget approach encourage entrepreneurs to use this method, which was first proposed by Sean Ellis in 2010 and is now widely used by companies both large and small. The growth hacking method is based on experimentation and analysis of performance: this allows a business to limit the budget required to get going and accelerate growth. Another important element of this method is unconventional use of classic digital marketing techniques (email marketing, content marketing, social media marketing, etc…) and tools (erp, crm, cdp, etc…). But what does “unconventional” mean?…
When it comes to Growth Hacking, it isn’t enough to know the best strategies in the industry or what the competition uses the most. What matters is understanding what works for your business. And there’s only one way to know that: measuring traffic and customer behavior. How? With analytical tools like Google Analytics. Let’s look at why Growth Hacking and GA are so closely related. Have you decided to try Growth Hacking to grow your company or startup? Great idea! Thanks to this method, many companies have expanded their horizons (and earnings!). Facebook, Twitter, Uber, Airbnb and PayPal have become the big companies we know today thanks to Growth Hacking. But it isn’t enough to apply a new marketing strategy to succeed. Measuring the results obtained with consistency is an integral part of the process and the litmus test of user liking. It is therefore a good strategy. Growth Hacking:…
Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty, and advocacy, it’s really us marketers leading the dance towards a sale. And with consumers being bombarded by messaging in an increasingly crowded marketing landscape, you can’t blame them. If left to their own devices, leads will go from hot, to tepid and eventually cold. Lead nurturing is a critical component in growth hacking, a growing branch of marketing that allows you to use creative, low-cost strategies to help your business acquire and retain customers. Rather than spending resources on forever finding new customers, it’s actually more cost-efficient to nurture existing leads more effectively. To do that, we need to continually deliver valuable content, escalate engagement, and optimize a lead generation framework that takes the buyer’s persona into consideration. Sound like…
A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and bolts of email communication. They give customers peace of mind and trust in your operations, while giving you the chance to collect feedback or up-sell. Table of Contents Welcome series Reactivation campaign Order confirmation Cart abandonment Birthday and events Feedback and recommendation The bottom line As marketers, we have email campaigns and a million other things to take care of, so triggered emails can be a welcome break. But triggered emails come in all shapes and sizes. There are triggers for welcome emails, reactivations, cart abandonment, events, feedback, and recommendations – the list goes on… Depending on a company’s size, a marketer can have dozens of active triggers set at once. So how do you choose the right trigger…
You’ve probably already heard this: An engaged email list is a business asset that paves the way for better customer retention. Building your email list is a valuable investment for sustainability, and costs five times less than attracting new customers. But how do you capture those visitors and turn them into email subscribers? Well, email pop-ups are a great way to do just that. In this post, we’ll cover the best email pop-up ideas you can start implementing today to grow your email list. You don’t have to try all of these pop-ups to succeed, so take a look and choose the option that best fits your brand. Eye-catching gamified pop-ups Gamified pop-ups are some of the most fun and exciting website pop-ups you can integrate to double your conversion rate. This is because these pop-ups appeal to virtually any age group. Most people love competition or getting rewards. If…
LinkedIn, Facebook, Airbnb, and Uber earn millions of dollars a year and are leaders in their industry. They owe a lot to Growth Hacking. But revenue is not the only measure of success for a company that implements a strategy based on Growth Hacking. There are many other interesting KPIs that every business owner can apply to tell whether Growth Hacking works. Let’s see which ones. Over the last 10 years, Growth Hacking has proven that it’s not just a trend in the world of marketing. Large Silicon Valley companies, born as startups with a great idea but few resources, achieved global success in a few years thanks to this new mindset. Why everyone wants to use Growth Hacking? In 2010, marketer Sean Ellis coined this new term to invite marketers and business owners (startups especially) to change their approach to marketing goals. According to Ellis, a great product is…
There are two things that almost all startups have in common: a limited budget and the need to gear up quickly. Some make it despite limited resources, others unfortunately remain at the starting gate, where their race ends. Why is Growth Hacking their solution? Let me explain. Being a startup isn’t easy: you have a great idea, but your resources are scarce – not enough money to invest in marketing strategies to spread the word and not enough people to undertake the activities to help the company enjoy success. How can you grow your startup if you don’t have the resources to apply the right techniques of Growth Hacking and a dedicated team to follow its strategies for social networks or to take part in the auctions of online ads? Not to mention all the activities of Growth Hacking and Email Marketing, another sphere to invest in to make your…
Growth Hacking is an effective method to get more followers on social media. Would you like to know how to use it? In this post, discover the best strategies to accelerate business growth through your social media platforms. Growth Hacking was created in Silicon Valley to get startups to soar. Thereafter, it turned into the best resource for the world’s top companies. Netflix, Facebook, Uber, and Airbnb are just some of them. But what’s Growth Hacking? It’s a pool of small-budget marketing tactics and strategies to boost company growth. It works through a quick testing and implementation process. Growth Hacking was created by marketer Sean Ellis for a better approach to leads. It focuses on every step of the sales funnel. Therefore, the growth methodology applies to various marketing strategies and branches. Besides Email Marketing, the Growth Hacking mindset can also be applied to: SEO, Content Marketing, Advertising, and Social…
With Growth Hacking you can achieve exponential business growth. Want to know the strategies to use? Read the article for tips on the best way to implement them. Growth Hacking helps you gain an overall vision of your business and can make the difference during activation, retention, revenue and referral, whether your company is a startup, an SME or a large corporation. Every company needs to grow, and this type of approach can be really useful because it’s based on experimentation – fast, agile processes in other words – and because it targets a fundamental goal for any type of business. What is Growth Hacking? Growth Hacking is a marketing method that enables companies to expand their user base fast and affordably, with a series of techniques and strategies whose sole purpose is growth; more specifically, exponential growth. Using the approach developed by Growth Hacking creator Sean Ellis, companies test…