Privacy Policy
More than ever, people seem to care an awful lot about protecting the privacy of their personal data. Does that mean the days of blindly checking the “Agree” box for terms and conditions are over? Will consumers start poring over the privacy policies of every website they do business with? Honestly, probably not. But prioritizing personal data protection is a trend that’s turned into a movement with no signs of slowing down. At the same time, consumers are expressing a desire for more personalized experiences from brands. And marketers are more than willing to use personal data to make that happen. A highly personalized brand experience requires personal data. So, where do these two lines cross? How can marketers use the power of personalization to build unique and engaging emails for subscribers while being vigilant about data privacy at the same time? Table of Contents The privacy paradox and its…
What’s meant by privacy policy? Why must each website have information that clearly illustrates how user data are collected, used, and managed. What are the penalties in case of failure to comply with the GDPR? Blog and website managers are becoming obsessed with GDPR compliance and the need to draft their own privacy policy. Now, why is it necessary to draft a document that clearly illustrates how data are collected and managed? Above all, what must it contain? Users happen to leave their personal data like names, surnames, and addresses on the Internet, along with many other pieces of information that identify them and track their web behavior. In recent years, the legislator has paid particular attention to behavioral data collection for profiling purposes by websites. Hence, their use is now allowed only after the user’s informed consent. The European Parliament has regulated the matter with the General Data Protection…