Mailjet
Privacy – we all want it, especially as we embrace more and more global technology. When it comes to our emails and other online activities, most of us want to be assured that the things we do are only being seen and used by the people we choose. So, when a new privacy measure comes along – like the new Apple Mail Privacy Protection feature – we’re all usually pretty happy about it. Unfortunately, the same happiness isn’t always the case for email marketers. With Apple Mail Privacy Protection preventing you from seeing open rates, how are you supposed to market effectively? Is email – gasp – finally dead? Have no fear… email marketing is here to stay, but you just might have to change your strategies to successfully adapt to the new normal. We’ve partnered with Bloomreach to give the updated scoop on the Apple Mail Privacy Protection and…
Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most prep, crafting a Halloween email campaign that gives your subscriber goosebumps (in a good way) takes preparation and creativity. To help you out, we’ve handpicked some scarily good ideas to help you spice up your Halloween emails. Check out these tips and start brainstorming how to turn your campaigns from good to… devilishly good. Table of Contents Ideas and email examples for your Halloween email campaigns Include a trick and a treat in your Halloween emails Ensure your Halloween email marketing looks devilishly good Create Halloween emails that build up the suspense Customize your Halloween email marketing campaigns Free all kinds of creative monsters in your Halloween emails Halloween email subject lines to increase your open…
Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital marketing content with accessibility in mind, you’re putting empathy and inclusion into action. Being empathetic means imagining yourself in someone else’s shoes. Sometimes that’s easier said than done. How can you be sure you’re designing and developing accessible emails? Accessibility testing is the process of examining digital content including web pages, emails, and user interfaces (UIs) to ensure people with various disabilities are able to use and interact with the content. Email accessibility testing reveals how marketers can improve their campaigns and email templates so that every subscriber has the opportunity to engage with what you’re sending them. However, our survey with Ascend2 on email accessibility found a mere 14% reported using accessibility testing tools before sending emails. Table of Contents Why email accessibility testing matters Digital accessibility testing tools…
How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries? At Pathwire, we were really curious about global users’ email habits, so we decided to do some research on the topic. We surveyed users around the globe about how often they check their emails (once a day, twice a day, etc.), and when they check them (morning, noon, night, all three, etc.) Then, we broke user habits down by country: United States, United Kingdom, France, Spain, and Germany. So, what did we find? Table of Contents Taking flight and finding results Email engagement souvenirs to remember Taking flight and finding results The results were included in our 2021 Email Engagement Report and revealed that these countries had some similar email-checking habits – with maybe a few surprises. Among all global respondents, 84.3% of users…