Top Deliverability’s Blog
Mailjet: How Do Triggered Emails Work? Examine These 6 Case Studies
- March 14, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mailjet
Mailjet just posted another interesting article:
A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and bolts of email communication. They give customers peace of mind and trust in your operations, while giving you the chance to collect feedback or up-sell. Table of Contents Welcome series Reactivation campaign Order confirmation Cart abandonment Birthday and events Feedback and recommendation The bottom line As marketers, we have email campaigns and a million other things to take care of, so triggered emails can be a welcome break. But triggered emails come in all shapes and sizes. There are triggers for welcome emails, reactivations, cart abandonment, events, feedback, and recommendations – the list goes on… Depending on a company’s size, a marketer can have dozens of active triggers set at once. So how do you choose the right trigger…
More here: How Do Triggered Emails Work? Examine These 6 Case Studies
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