Mailjet
What mysteries lie among your brand’s email marketing statistics? What truths could you uncover if you explore the performance, deliverability, and design of each campaign? You’ll only know if you conduct an email marketing audit. Okay, so an email audit isn’t quite that magical. If this is a project you need to complete, and you’re feeling a bit reluctant or overwhelmed, we totally understand. However, changing your perspective on email auditing is going to help. Once you get into it, you’ll start revealing both problems that represent opportunities for improvement as well as successes that you can use elsewhere in your email strategy. Mailjet’s exclusive report, Inbox Insights 2022, found even the most-successful email marketers face challenges such as increasing engagement, improving accessibility, and fixing deliverability issues. An email audit is an effective way to understand and overcome those types of challenges. In this comprehensive article, we’ll take a look…
It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns better be ready! While you’re trying to decide if you really need that adorable giant teddy bear (it might be a bit too much?) your customers are figuring out what perfect Valentine’s Day gifts to buy and how to celebrate this love-filled holiday, especially in a year that will probably still be marked by the uncertainty and the restrictions imposed by the pandemic. For retailers, Valentine’s Day is a perfect occasion to use email to strengthen the relationship with customers and let them know you have what they’re looking for. So roll up your sleeves and start building your Valentine’s Day email campaigns now with these tips…
Customers interact with your brand more than you may realize. Whether it’s visiting web pages, subscribing to newsletters, or abandoning shopping carts, users are leaving their footprints everywhere. What if we could weave all this information together and map out our customer’s journey? That’s where customer relationship management (CRM) comes into play. Using CRM technology, we can tweak strategies and execute tactics to improve our relationship with the buyer through to sale. While traditional marketing leans towards generating new customers, retaining just 5% of your customer base with CRM can increase profits by 25%. Not bad at all, right? In this guide, we will walk through the fundamentals of CRM, how to integrate it into your existing operations, and help you choose the right software for the job. There’s a lot to cover, so let’s get started. Table of Contents What is a CRM system? Why companies use a CRM…
Inbox Insights 2022: Benchmarks, trends, and opportunities for the modern email marketer How do you feel when you look at the results of your email marketing efforts over the last year? According to an industry survey from Ascend2 and Mailjet, 72% of marketers would call their email strategy only somewhat successful. So, what does it take to be a very successful email marketer? In this exclusive report, we’ll explore the ways best-in-class marketers approach email marketing. How important is email to their overall strategy? What trends are they pursuing? What are their biggest challenges, and how are they measuring success? We’ll answer those questions and more inside the pages of Inbox Insights 2022 from Mailjet. Get advice from email experts and develop ideas to enhance and optimize your team’s strategy. In this report, you’ll find: ● Survey results from marketers who call their email programs “very successful.” ● The top…
There’s 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here… We’re a few weeks away from one of the biggest marketing moments of the year (oh, and I guess one of the biggest days in American sports too), the NFL Super Bowl. And, of course, most businesses want to be retail winners when it comes to getting consumer dollars. But how do you make sure you succeed, and close out the lead-up to the Super Bowl with a big email marketing victory? In this article, we’ll tell you why the Super Bowl is prime real estate for marketers and how you can perfect a winning Super Bowl marketing strategy. Table of Contents Why should you join Super Bowl marketing? Preparing your email strategy for the Super Bowl Taking advantage of email during the…
To the outsiders, it can sometimes feel like email hasn’t changed that much since it was created. Maybe this is why some are so persistent in predicting its death every time a new flashy communications platform comes around. How many times have we heard the “it’s the end of email” mantra? And yet, here we are, 51 years later, getting ready to uncover new email marketing trends that will help you set your email program apart in 2022 and build stronger relationships with your customers. So if, like us, you also think the end of email is just another conspiracy theory, worry not. We’ve recapped all the essential email marketing trends so you can start the New Year off strong: from old friends that make this list every year – we’re looking straight at you, personalization – to new developments that got us all talking and theorizing in the second…
Ahh, Christmas movies. The bread and butter of family bonding time since the TV was invented. Before that, what did families binge on after their Christmas dinners? We get it, Hollywood. Every movie needs a climax and a resolution. But this is 2021 – why are people still running around airports to confess their love when sending an email is clearly more romantic? Some of our favorite Christmas classics take place before the internet hit the mainstream. Let’s see what happens when we introduce the miracle of email to these loveable characters’ lives. Table of Contents 6 emails that could have saved Christmas Home Alone Love Actually Miracle on 34th Street The Grinch Elf The Santa Clause Happy holidays! 6 emails that could have saved Christmas Home Alone We all know the story: Kevin gets sent to the attic (we blame Buzz) and somehow his parents “accidentally” leave him behind…
We finally got through 2021 (congrats!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year off fine. If you’ve found your way here, we’re guessing that’s because “Create a winning marketing strategy” is probably one of your goals for 2022. Good for you – you’re in the right place! To help you with that, we’ve decided to recap all relevant dates for 2022 in one blog post so you can strategize for the year ahead. Read on and find out which dates you should include into your marketing strategy and get our free 2022 Marketing Calendar. Table of Contents Why is it important to have a Marketing Calendar for 2022? Marketing Calendar for 2022 January February March April May June July August September October November December Download the 2022 Marketing Calendar Why is it…
Today marks a special day in the life of Mailjet. Back in September, we announced we had entered an agreement to be acquired by Sinch. Since then, we’ve been patiently waiting for the deal to close. And now, it’s finally here – today, we officially become part of the Sinch family ! We’re thrilled about this next move and what it’ll mean to our customers, and we’re sure you will be too once you learn about all the possibilities of our combined product sets. While Mailjet will remain a standalone brand focused on email, this new chapter as part of Sinch gives our customers a much easier path to go omnichannel and adopt additional messaging APIs. Yes, we’re email geeks through and through, but why limit ourselves to one channel when we can add more? The future of customer communications Nowadays, customer communications happen across a range of different channels, platforms,…
Pull up your personal inbox. How many newsletters do you have in there? One? Four? Over 10? When you love a brand and what they can offer you, it’s second nature to sign up for their newsletter to make sure you’re first in line for new products, sales, or updates. Maybe you have a few newsletters that you look forward to seeing in your inbox every week. Let’s take some time to look at what makes these newsletters so darn hard to resist. Table of Contents What is a newsletter? How to write a good newsletter? Start with content marketing Brand your emails Keep it consistent Simplicity is the golden rule Feature gorgeous imagery Make it skimmable & scannable Use GIFs to highlight visuals Offer helpful tips and tricks Utilize dark mode design Experiment with video Stay social Newsletter ideas for different industries Ecommerce Tech Blog and publications Food and…