Guide
Did you know? Spamhaus has a free eBook to help email marketers know how to do the right thing.With an introduction by Annalivia Ford, one-time postmaster for AOL (remember them?), this deliverability guide from Spamhaus will walk senders through the concepts of deliverability and email reputation, how to not look like a spammer, and other important things you need to know to stay on the right side of email marketing best practices.And they don’t even make you opt-in to get access to it. Click here to download.And don’t forget to join Spamhaus’ Matthew Stith and me on Tuesday, March 21st at 9am central time for a live webinar where we’ll talk blocklists, Spamhaus, domain reputation and more. You can register here.
Help your heroes find their way What can Star Wars, Harry Potter, and countless other stories tell us about customer communication strategies? As it turns out, many of your favorite stories hold powerful secrets that can help you connect with your target audience. In a world full of digital distractions, the brands that are able to effectively move people along a cohesive customer journey stand the best chance of earning attention, sales, and loyalty. But first… you’ve got to get your story straight. The customer is the hero. So, what kind of role do brands play along the way? In this new ebook, we’ll explore the intersection of the customer journey and the hero’s journey. You’ll meet a young couple facing a major life change, and discover how omnichannel communication guides them through their story towards a happy ending. In this ebook, you will find: What Luke Skywalker has in…
Ahh, dads – they’re a species of their own, aren’t they? With their eccentric habits and top-notch “jokes”. Father’s Day is just around the corner, but it’s not all fun and games. Some wickedly talented marketers are throwing out impressive email campaigns at this time of year. For us email marketers, Father’s Day is a golden opportunity to dip into this once-in-a-year tradition where the US spent $20B in 2021 alone. And the competition is fierce. So it’s time to dissect some of the best Father’s Day campaigns and use some bespoke strategies to win the attention of all the grown-up children on your mailing list. Pull up your tanned cargo shorts – let’s get stuck in. Table of Contents The challenges of email marketing for Father’s Day How to hook your audience in a crowded Father’s Day inbox Eye-catching Father’s Day email subject lines Pull on their heartstrings Create…
Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty, and advocacy, it’s really us marketers leading the dance towards a sale. And with consumers being bombarded by messaging in an increasingly crowded marketing landscape, you can’t blame them. If left to their own devices, leads will go from hot, to tepid and eventually cold. Lead nurturing is a critical component in growth hacking, a growing branch of marketing that allows you to use creative, low-cost strategies to help your business acquire and retain customers. Rather than spending resources on forever finding new customers, it’s actually more cost-efficient to nurture existing leads more effectively. To do that, we need to continually deliver valuable content, escalate engagement, and optimize a lead generation framework that takes the buyer’s persona into consideration. Sound like…
A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and bolts of email communication. They give customers peace of mind and trust in your operations, while giving you the chance to collect feedback or up-sell. Table of Contents Welcome series Reactivation campaign Order confirmation Cart abandonment Birthday and events Feedback and recommendation The bottom line As marketers, we have email campaigns and a million other things to take care of, so triggered emails can be a welcome break. But triggered emails come in all shapes and sizes. There are triggers for welcome emails, reactivations, cart abandonment, events, feedback, and recommendations – the list goes on… Depending on a company’s size, a marketer can have dozens of active triggers set at once. So how do you choose the right trigger…
You’ve probably already heard this: An engaged email list is a business asset that paves the way for better customer retention. Building your email list is a valuable investment for sustainability, and costs five times less than attracting new customers. But how do you capture those visitors and turn them into email subscribers? Well, email pop-ups are a great way to do just that. In this post, we’ll cover the best email pop-up ideas you can start implementing today to grow your email list. You don’t have to try all of these pop-ups to succeed, so take a look and choose the option that best fits your brand. Eye-catching gamified pop-ups Gamified pop-ups are some of the most fun and exciting website pop-ups you can integrate to double your conversion rate. This is because these pop-ups appeal to virtually any age group. Most people love competition or getting rewards. If…
Customers interact with your brand more than you may realize. Whether it’s visiting web pages, subscribing to newsletters, or abandoning shopping carts, users are leaving their footprints everywhere. What if we could weave all this information together and map out our customer’s journey? That’s where customer relationship management (CRM) comes into play. Using CRM technology, we can tweak strategies and execute tactics to improve our relationship with the buyer through to sale. While traditional marketing leans towards generating new customers, retaining just 5% of your customer base with CRM can increase profits by 25%. Not bad at all, right? In this guide, we will walk through the fundamentals of CRM, how to integrate it into your existing operations, and help you choose the right software for the job. There’s a lot to cover, so let’s get started. Table of Contents What is a CRM system? Why companies use a CRM…
Inbox Insights 2022: Benchmarks, trends, and opportunities for the modern email marketer How do you feel when you look at the results of your email marketing efforts over the last year? According to an industry survey from Ascend2 and Mailjet, 72% of marketers would call their email strategy only somewhat successful. So, what does it take to be a very successful email marketer? In this exclusive report, we’ll explore the ways best-in-class marketers approach email marketing. How important is email to their overall strategy? What trends are they pursuing? What are their biggest challenges, and how are they measuring success? We’ll answer those questions and more inside the pages of Inbox Insights 2022 from Mailjet. Get advice from email experts and develop ideas to enhance and optimize your team’s strategy. In this report, you’ll find: ● Survey results from marketers who call their email programs “very successful.” ● The top…
I’ve got just enough time for a quick post today, to share with you this very useful DMARC Dictionary put together by the fine folks at dmarcian. Check it out! And since that would make for a very short blog post, here’s four bonus online resources that you might also want to bookmark, if you didn’t already know about them:The ISP Information page from Laura Atkins and Steve Atkins over at Word to the Wise, where they’ve collected info on which ISPs offer ISP Feedback Loops (FBLs), which ones have Postmaster information pages, help/support ticketing systems, etc.My new friends at Kickbox (disclaimer: they are my employer) have put together this great “Developer’s Guide to Email” website that you are going to find quite useful if you are looking to learn more about email technology or study how it all comes together.Postmark’s SMTP Field Manual allows you to look up example bounce messages…
For the email marketer, the holiday season is here and it’s time for all of us to get ready to make the most of it. It’s time to start putting together amazing Holiday email marketing campaigns that will help us to embrace the holiday feeling to build our brand and drive sales. And, as usual, Mailjet’s here to help you with that, so sit back, relax and get ready to hit the email jackpot! We’ve combined all our Holiday resources in one, to create your one-stop shop to win the battle of the inbox this season. In our Ultimate Guide To Holiday Emailing, you will learn how to create amazing content for your campaigns, you’ll find great design tips from some of our friends in the industry, and get inspiration from great email examples by top brands. Table of Contents Preparing for the 2021 holiday season Setting email goals for the holiday season Start broad,…