Top Deliverability’s Blog
Mailjet: Improving Your Sender Reputation To Boost Email Deliverability
Mailjet just published another interesting post:
Deliverability. That’s what’s at the center of any successful email marketer’s focus. And that’s why you devote so much energy to keeping your contact list clean, not purchasing third-party data, and designing emails that are sure to land in your clients’ inboxes. But what do all these practices amount to? What’s it all for? The answer is simple: sender reputation. Table of Contents What is sender reputation? How does reputation impact your campaigns? How is sender reputation calculated? How to check your sender reputation SenderScore.org BarracudaCentral TrustedSource Talos Google Postmaster Tools Microsoft SNDS Reputation is only one part of a healthy email program Review your stats Check your domain and IP against blocklists Send yourself messages How to improve a bad reputation with Mailjet What is sender reputation? As the name suggests, your sender reputation is a score that identifies you as a trusted – or mistrusted – sender. Different…
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