Father’s Day

Ahh, dads – they’re a species of their own, aren’t they? With their eccentric habits and top-notch “jokes”. Father’s Day is just around the corner, but it’s not all fun and games. Some wickedly talented marketers are throwing out impressive email campaigns at this time of year. For us email marketers, Father’s Day is a golden opportunity to dip into this once-in-a-year tradition where the US spent $20B in 2021 alone. And the competition is fierce.  So it’s time to dissect some of the best Father’s Day campaigns and use some bespoke strategies to win the attention of all the grown-up children on your mailing list. Pull up your tanned cargo shorts – let’s get stuck in. Table of Contents The challenges of email marketing for Father’s Day How to hook your audience in a crowded Father’s Day inbox Eye-catching Father’s Day email subject lines Pull on their heartstrings Create…