Communication
We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement. The methods customers use to interact with businesses are expanding – and it’s happening quickly. Conversational customer engagement is an evolutionary leap in the way people and organizations connect. So, what’s driving this shift? The short answer is social media and messaging apps. People expect a fast, friendly, seamless customer experience when communicating with and receiving communications from your brand. They also want the ability to engage with brands through whatever channel or application is most convenient to them. According to survey results in a new report from IDC and Sinch, almost 80% of companies have already implemented or plan to start using conversational customer engagement. Many of those companies are exploring what’s known as a communication platform as a service…
In the workplace, each employee may have their own tasks and targets, but together, you are all working toward the same end goal. But with so many different people coming together, there’s bound to be some friction on how to implement ideas and strategies best. The key to helping your team succeed is communication. Communication is a collaborative effort, and everyone can stand to work on their communication skills. While some workers may feel shy and won’t share their brilliant ideas, other team members may struggle to see or understand different points of view. No matter where you are with your communication skills, you can improve them with five simple steps, leading to a more collaborative and productive team. How to Improve Communication Skills in the Workplace Improving communication skills in the workplace can involve many different elements. Whether you want to be a better listener or check in with…