social media
Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong. If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture — you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand. But it doesn’t end there — so we compiled the tips below to make sure you’re creating an engaging page that takes full advantage of everything Facebook marketing has
This year, global social media users swelled to a record-breaking 4.9 billion. Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in? Social media is big business. One recent report valued the industry at a whopping $231 billion. It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. This article explores how to invest in social media stocks, what social media can tell us about the broader economy, and which are the top social media stocks to watch in 2023. What are social media stocks? Should you invest in social media stocks? What Social Media Stocks Tell Us About the Economy Social Media Stocks to Watch What are social media stocks? Of course, to craft an effective social media investment
When Threads was first announced, I was wary. We’ve seen so many new social media platforms enter the marketplace over the past year, ranging from BeReal and Clubhouse to Twitch and Lemon8. In all that chaos, it can be difficult to determine which ones have true staying power, and which ones are passing fads. And then I heard Threads has become the fastest-growing social media platform of all time, and I took notice. In fact, Threads reached 100 million users within five days. By comparison, it took Instagram over two years to reach that same milestone. It’s too early to say if Threads has true staying power. But whether Threads sticks around for five months or fifteen years, it’s vital your brand consider the benefits of meeting your prospects where they’re at. If you’re interested in creating a branded Thread account, you’re in luck. Here, I chatted with social media experts at brands
In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact. Within 10 days, Threads had reached a whopping 100 million active users, even trending on Twitter, the incumbent. Let’s dig into: What Threads is How to Create a Profile Key Features What It Might Mean for Marketers What is Threads? Launched in early July, Threads is Instagram’s text-based conversation app. Currently, the platform is fully integrated with Instagram, with users required to have an account to access Threads. This is likely why Threads took off so quickly, growing more than five times faster than the previous record holder for fastest growing app, according to Business Insider. Users can easily transfer their profile information and their followers to their Threads account, removing friction and making app adoption easy. In addition, users can embed Thread posts into their Stories and profile
Whether you’re a budding small business owner or seasoned professional, learn how to create an engaging social media content calendar The post How to Create a Top-Notch Social Media Content Calendar appeared first on SendGrid.
Increasingly, it’s hard to talk about marketing without mentioning artificial intelligence (AI) and ChatGPT. This innovative tool has quickly become a hot topic as we discover how it can transform our industry. While talking about AI can spark questions and ideas, experimenting with tools like ChatGPT will give you a better sense of how it […] The post How to Use ChatGPT for Email and Social Media Marketing Copy appeared first on SendGrid.
Organic and paid social media help you achieve different goals. Learn the differences and how to combine them in your social media strategy. The post Organic vs. Paid Social Media: What’s the Difference? appeared first on SendGrid.
A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter. So what does this new name have to offer marketers? And can your brand benefit from having a presence on it? In this post, we’ll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot. Image Source What can you do on Mastodon? On Mastodon, users can explore different servers according to their favorite topics of interest or industry spheres. When you find a forum you’re interested in, you can join in and engage with whomever you like — more or less like you would on Twitter. You can: Follow users Reply to other people’s posts Engage in
It’s almost here… Thanks for your interest in our upcoming Social Media Trends report and its corresponding pillar, “The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers “. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on February 6, 2023, for our full report and corresponding blog posts. We hope you enjoy what we’ve got in store for you! Worried you’ll forget? Click here or below to set a Google Calendar reminder that will notify you when the report is live. Curious what’s in store? Here are a few topics we’ve got coming for you: 10 Social Media Trends Marketers Should Watch in 2023 [Data + Expert Tips] The Best Times to Post on Social Media in 2023
According to 2021 HubSpot Blog research on social media trends, 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021. We often talk about the best strategies to use on social media but do you ever wonder about the top mistakes to avoid? In this article, we cover the top ones categorized by platform. Instagram 1. Ignoring new features. Instagram is constantly evolving. Just this year, the social network has announced several big features it’s either testing or fully rolling out, like the Creators Marketplace, supervision tools for teens, pinned posts, Reels up to 90 seconds – and that’s just to name a few. What often happens when the platform rolls out new features is that it will prioritize accounts that use them. For instance, when Reels first launched, the algorithm would prioritize accounts that used them – earning them more