Top Deliverability’s Blog
Mailjet: Conversational Customer Engagement and the Future of Email
- May 18, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mailjet
Mailjet just shared a new interesting blog:
We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement. The methods customers use to interact with businesses are expanding – and it’s happening quickly. Conversational customer engagement is an evolutionary leap in the way people and organizations connect. So, what’s driving this shift? The short answer is social media and messaging apps. People expect a fast, friendly, seamless customer experience when communicating with and receiving communications from your brand. They also want the ability to engage with brands through whatever channel or application is most convenient to them. According to survey results in a new report from IDC and Sinch, almost 80% of companies have already implemented or plan to start using conversational customer engagement. Many of those companies are exploring what’s known as a communication platform as a service…
Read more from the original source: Conversational Customer Engagement and the Future of Email
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