email personalization
It’s a safe bet that you want to be more than just average. And it should go without saying that you’d rather be an email marketing success than a failure. Unfortunately, most email marketers seem to be stuck somewhere in the middle. We’re here to give you some advice on how to get unstuck and take your email strategy to the top of its game. According to survey results featured in our report Inbox Insights 2022, 72% of email marketers feel their efforts are only “somewhat successful.” This would suggest they’re keeping the lights on and taking care of business, but they aren’t blowing anyone away with ideas and results. However, the report also found that 19% of email marketers believe their strategy is “very successful.” That begs the question… “What the devil are these teams doing that the rest of us aren’t?” We uncover the mystery inside the pages…
Imagine you’re attending a jam-packed festival or crowded concert. There’s music blaring, people cheering, conversations going on all around you, and plenty of visual distractions. Then, you hear something break through the noise. Someone is calling out your name. Ever notice how a dog’s ears perk up when it hears its name? Humans like you and me do the same thing. Psychologists call it “selective attention.” Our brains filter out the clutter and noise so we can focus on what matters to us. Email inboxes are crowded and full of distractions too. Personalized emails provide a way to cut through the clutter and show subscribers that you have something to say that matters to them. According to survey results in our report, Inbox Insights 2022, nearly 60% of the most successful email marketers think personalization is one of the best ways to increase engagement. Of course, that also means there…
Some people call the holidays “the most wonderful time of the year.” But let’s be honest, if you’re an email marketer who works for a retail brand, it’s also the craziest, busiest time of the year. It may feel as if the entire organization is counting on you to get things right. Email strategy drives web traffic, foot traffic, and sales during the holiday shopping season. Black Friday email marketing efforts get everything started. So, what’s your plan for this shopping season? Curious about what your peers in the retail email world are doing? You’re in luck! Pathwire and Ascend2 conducted a survey of B2C marketers to find out how different verticals and types of companies approach email marketing in the weeks leading up to Black Friday and Cyber Monday. See all the results in the exclusive report, Email is the new Black [Friday]. Arguably, Retail is the most relevant…
If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread as soon as you started working on your holiday email marketing campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about emailing when you lose yourself in a daydream about the feast in your future (turkey, stuffing, cranberry sauce). But before you get to the food, you need to plan out the perfect Thanksgiving email campaign. The truth is, your subscribers are probably bombarded with ecommerce emails, all convincing them to buy what’s on offer. Instead of only capitalizing on the holiday season to boost your sales, why not use this time of year to show your customers how much you appreciate them? Give our tips a try, and you and your customers will be feeling that warm and fuzzy feeling only a Thanksgiving dinner (and email) can bring. Table of Contents Tips…