Sustainability
Eva Kruse of PANGAIA talked sustainability during the Power to the Marketer Festival. Read 3 of the key takeaways from her interview.
Another Earth Day has come and gone. But with the health and future of our planet in question, it feels much more serious in recent years. It’s no longer just a feel-good day where we pick up a piece of trash, hug a tree, and kids color pictures of a smiling planet. The crisis our world faces has quickly become very real and undeniable. You might feel helpless and stuck in a hopeless situation, but you want to do something. We get it. So, is there anything marketers like you can do to help? The answer is yes. And while you may have some preconceived ideas about green marketing and email’s impact on the environment – we’re here to set the record straight. Table of Contents What is green marketing? Why green marketing matters Email’s role in green marketing How can digital marketers “go green”? How Mailjet supports greener email…
We recognize that action on climate change is everyone’s responsibility. Not just our people’s, but ours as an organization too. That’s why we’ve decided to fast-track our efforts towards becoming a greener, more environmentally friendly business. Over the last few years, we have made significant and necessary changes to minimize our negative impact on the planet. We are now proud to be an ISO 14001 accredited and certified business. Combating the climate crisis is an important issue for Dotdigital staff and our customers alike. As the climate crisis finds its way onto agendas around the world, we wanted to lead the way and help our customers and partners on their own journey. What does that mean for you? Instead of us telling you, let’s show you the numbers and feedback from real customers… By choosing Dotdigital as your customer engagement platform you’re reducing your carbon footprint. Here’s how: Let’s…