success

It’s a safe bet that you want to be more than just average. And it should go without saying that you’d rather be an email marketing success than a failure. Unfortunately, most email marketers seem to be stuck somewhere in the middle. We’re here to give you some advice on how to get unstuck and take your email strategy to the top of its game. According to survey results featured in our report Inbox Insights 2022, 72% of email marketers feel their efforts are only “somewhat successful.” This would suggest they’re keeping the lights on and taking care of business, but they aren’t blowing anyone away with ideas and results. However, the report also found that 19% of email marketers believe their strategy is “very successful.” That begs the question… “What the devil are these teams doing that the rest of us aren’t?” We uncover the mystery inside the pages…