Top Deliverability’s Blog
When it comes to spending your advertising budget, you may be unsure how to get the most bang for your buck. After all, there are so many different advertising and marketing options out there. How do you know which will best suit your business, reach your desired audience, and give you the biggest return on your investment? Even with all of the changes Facebook has undergone in the past few months, it’s still a great place to advertise your business. Ads are affordable and you have the ability to target your “ideal” customers. With approximately 1.93 billion people using this social media platform each day, you’re bound to reach the audience you’re looking for. Like any marketing or advertising platform, you’ll want to go into this endeavor with a solid plan or strategy. Without one, you might as well be tossing flyers off a bridge and hoping for the best. Facebook Ad…
The fourth JPAAWG General Meeting was held on November 11-12th of 2021, using a virtual format. DMARC.org once again provided a pre-recorded presentation, this time in three parts. The three sections are: an overview of BIMI, a survey of recent IETF activity related to email, and various statistics about email authentication. This statistics section includes […]
The fourth JPAAWG General Meeting was held on November 11-12th of 2021, using a virtual format. DMARC.org once again provided a pre-recorded presentation, this time in three parts. The three sections are: an overview of BIMI, a survey of recent IETF activity related to email, and various statistics about email authentication. This statistics section includes […]
This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement…
Imagine you’re attending a jam-packed festival or crowded concert. There’s music blaring, people cheering, conversations going on all around you, and plenty of visual distractions. Then, you hear something break through the noise. Someone is calling out your name. Ever notice how a dog’s ears perk up when it hears its name? Humans like you and me do the same thing. Psychologists call it “selective attention.” Our brains filter out the clutter and noise so we can focus on what matters to us. Email inboxes are crowded and full of distractions too. Personalized emails provide a way to cut through the clutter and show subscribers that you have something to say that matters to them. According to survey results in our report, Inbox Insights 2022, nearly 60% of the most successful email marketers think personalization is one of the best ways to increase engagement. Of course, that also means there…
By Lili Crowley, Lead PostmasterWhen we launched our new developer and sender focused portal last year, it was not just a step towards creating a better home for those tools and features. We also laid the foundation to eventually move our postmaster tools and information under the same roof – to truly create a single home for anything our senders and partners might be looking for. Now we did just that. We are calling it The Sender Hub. You will now find our sending best practices and our postmaster FAQs alongside our BIMI and AMP requirements as well as more information about our Yahoo Mail Image Proxy and other valuable information and documentation.We also sent our old support forms into retirement. They showed signs of old age and once in a while forgot who was talking to them. The shiny new ones should connect trusted senders much faster with the…
Yeah, I know. Apple blew up open tracking. Other things have been gnawing away at it for a while, but where we’re at now is that for anybody who reads their email messages on a modern iPhone, whether or not they opened the message is no longer something an email sending platform can track accurately. Sparkpost points out that we’re basically at the saturation point: 45-55% of all opens are now now via Apple MPP-enabled users (and thus cannot be trusted).But you know what Apple didn’t break? Your ability to identify (most) of the unengaged. If you’re looking to segment out your unengaged subscribers, those who haven’t opened or clicked in months, proceed as you would have prior to MPP. There’s a margin of error that wasn’t there before — you won’t catch all of the unengaged — but truly, people who show as never having registered? They’re still very…
Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.). The question is: What do these highly-successful companies do to ensure they put themselves in a position for strong and consistent growth? Of course, there are a number of answers to this question based on who you ask. However, the one we’re going to focus on in this blog post is market penetration. So, what is market penetration? How to Calculate Market Penetration If you’re using market penetration as a measurement, use the following formula to discover how much a product or service is used by customers compared to its total estimated market. In other words, take the current…
Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online across Black Friday and Cyber Monday. For businesses, the shift to online-first purchasing offers substantive potential, but also underpins prospective problems: As the number of digital product offerings ramps up, competition for customer conversions is also on the rise. The result? A battlefield for brand experience. If companies can create a lasting positive impression among potential customers, they can drive sales and set the stage for long-term loyalty. But what exactly is brand experience? What does effective design require and what does it look like in practice? Most importantly, how do brands create experience strategies that deliver reliable results over time? While brand experience is similar to user experience, it encompasses a broader perception of your brand at large. Where user experience speaks to…
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Enter digital marketing — in other words, any form of marketing that exists online. At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online.…