Top Deliverability’s Blog
Mailjet: The Power of Personalized Emails: A Guide for Marketers
- February 10, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mailjet
Mailjet just released another insightful write-up:
Imagine you’re attending a jam-packed festival or crowded concert. There’s music blaring, people cheering, conversations going on all around you, and plenty of visual distractions. Then, you hear something break through the noise. Someone is calling out your name. Ever notice how a dog’s ears perk up when it hears its name? Humans like you and me do the same thing. Psychologists call it “selective attention.” Our brains filter out the clutter and noise so we can focus on what matters to us. Email inboxes are crowded and full of distractions too. Personalized emails provide a way to cut through the clutter and show subscribers that you have something to say that matters to them. According to survey results in our report, Inbox Insights 2022, nearly 60% of the most successful email marketers think personalization is one of the best ways to increase engagement. Of course, that also means there…
Read the original here: The Power of Personalized Emails: A Guide for Marketers
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