By Marcel Becker, Sr Director Product ManagementA key mission of Yahoo is to deliver messages that consumers want to receive and filter out the messages they don’t. To guide and help senders support us in that mission, we have documented our sending best practices on our Sender Hub. In addition, our postmaster teams have assisted the sending community to achieve the best results for them and ultimately for our users.Yet, numerous bulk senders fail to secure and set up their systems correctly, allowing malicious actors to exploit their resources without detection. A pivotal aspect of addressing these concerns involves sender validation, leveraging email authentication standards to guarantee the verification of the email sender’s identity. Sending properly authenticated messages helps us to better identify and block billions of malicious messages and declutter our users’ inboxes. But we believe we can do even more to improve the quality of the emails our users receive as
You know how you can send an email message to a certain address, and it’ll be converted into a text message and sent to a certain cell phone? There’s a whole guide on how to do this; different cell phone providers have different domain names. For Verizon Wireless users, you send an email to (phone number)@vtext.com and it lands in the SMS inbox of the Verizon Wireless mobile user with that phone number.Find that annoying? Is it being abused to send you spam? If so, there’s a way to turn it off! According to CNBC, just text “off” to short code “4040” and that will disable this functionality. If you change your mind, text “on” to the same number. Either way, you will get a notification back from Verizon telling you if you’ve turned it on or off.I’ve tried it. Seems to work. After turning the feature off, any attempt
By Clea Moore, Principal Product ManagerA few weeks ago we launched a major update for Yahoo Mail on iOS and Android . (If you don’t like reading too much, we made a nice video too!) The redesigned apps are the latest in our quest to help our users to save time and money. Key features we offer help with managing digital receipts, gift cards, subscriptions, and packaging tracking, allowing our users to find what they need even faster. With new organizational features that filter consumers’ inboxes, attachments, and even travel itineraries, the updated Yahoo Mail app offers users quick and easy access to the information that matters most while keeping them and their data safe and secure.A lot of these features are made possible through machine learning and our mail intelligence services. But we believe that working together with brands and sending platforms, and offering tools and guidance for how
The email domain love.com was previously owned by AOL, then Verizon, then Yahoo, as the email services and corporate oversight changed for the AOL/Yahoo email services. From the context, it sounds as though it was once possible to have an email address at the love.com domain name — but no longer. Email service for love.com was ended by AOL/Yahoo as of July 31, 2022.It looks as though the domain name love.com was sold to a new company, which was speculated to have netted the domain owner rather a large sum of money.As of October 2022, the domain love.com does currently have an MX record (pointing to Google), but any love.com addresses on a typical marketer’s legacy list is likely going to be from the AOL days and not up to date, so I recommend suppressing those addresses.Please feel free to leave your best “love is dead” jokes in the comments
By Marcel Becker, Sr Director Product ManagementSo this happened. The machines tasked with processing new feedback loop requests seem to have gone on a summer break. And now the set up forms don’t have anybody to talk to anymore. We are luring those machines back though! Stay tuned! Really sorry for the inconvenience and all the forms you might have submitted without getting proper responses. We found them lounging at some beach! But they happily came back and are working again! If you do spot any issues, please do not hesitate and reach out to us.
It’s time for another BIMI update, and this time it’s chock full of new details that you’ll want to know! So let’s get right to it.The Authindicators Working Group (the folks behind the BIMI spec) have just indicated that Apple plans BIMI support! The information published so far suggests that it’s coming this fall to both iOS and MacOS. Beyond that, details are light; so don’t ask me (or them) for greater definition just yet. I’m sure when they have details, they will share. And when they share, I will share.Where does that leave us today? Here’s your status update on ISP support for BIMI as of June, 2022.Yes: Which ISPs/MBPs/email applications support BIMI today or plan to support it in the near future: Apple (iOS and MacOS email clients), Fastmail, Gmail, and Yahoo Mail. (This also includes Pobox, AOL/Netscape, and Google for Business)Perhaps: Which ISPs are currently considering BIMI support:
By Marcel Becker, Sr Director Product ManagementWe are proud to announce that we now fully support AMP across all Yahoo Mail applications. That includes our mobile apps on iOS and Android in addition to the existing webmail experiences.What I wrote when we launched AMP support on Yahoo Webmail is now even more important than ever: When our customers’ favorite brands send them an email, it should be a great experience. Email should no longer come in the form of a flyer – static, boring and stale – but rather, an interactive and dynamic way for consumers to do what they want and need to do as quickly and conveniently as possible. We’re seeing this echoed throughout the industry with more and more marketing platforms and email service providers supporting AMP for email for their customers.“AMP based emails have driven significantly higher response rates and conversions for our clients.” said Matthew Vernhout, VP…
I think Verizon Wireless has supported reporting SMS spam to them via the 7726 (SPAM) SMS number for a while now. I’m not really sure when that started, but very recently, Verizon’s Alex Lawson posted a blog post talking about 7726. Check it out here. TL;DR? Forward unwanted SMS messages to 7726. What happens next? Maybe not enough, but reporting is a good first step. Verizon does say they block a lot of SMS spam, so perhaps end user reports feed into those mechanisms. AT&T and T-Mobile tell you to forward spam texts to 7726, too. Spam reports are valuable in the email world. Let’s hope that’s true of SMS land, as well.I had a chance to use it just now and what you do is first you forward the SMS message itself, and then 7726 replied with, “Please reply with the sender’s number. Messages shared with 7726 are shared with…
Mike Robuck of Mobile World Live reports on a new SMS and call spam protection option for Verizon Wireless users here in the US: an updated free Call Filter app.I just downloaded it myself and it seemed pretty easy to set up. I recommend checking it out. Of course, they immediately tried to upsell me to a paid version, but I’m going with just the free version for now (I already do pay them quite a bit of money every month). The ability to report phone numbers as spammy, and benefit from others reporting phone numbers as spammy, is a wonderful thing to see here — Google Voice has had something similar to this for a long time now and I’ve wished for the same thing at the mobile provider level.Read the article here and then head on over here to learn more from Verizon and/or to download the app.
By Lili Crowley, Lead PostmasterWhen we launched our new developer and sender focused portal last year, it was not just a step towards creating a better home for those tools and features. We also laid the foundation to eventually move our postmaster tools and information under the same roof – to truly create a single home for anything our senders and partners might be looking for. Now we did just that. We are calling it The Sender Hub. You will now find our sending best practices and our postmaster FAQs alongside our BIMI and AMP requirements as well as more information about our Yahoo Mail Image Proxy and other valuable information and documentation.We also sent our old support forms into retirement. They showed signs of old age and once in a while forgot who was talking to them. The shiny new ones should connect trusted senders much faster with the…