ISPs
By Clea Moore, Principal Product Manager As part of our efforts to enable senders to send emails that our users want and help us to improve the experience for our mutual customers, we have been busy working on some new and improved tools for managing their email programs and complying with the new sending requirements. Earlier this week, we updated the main page of our Sender Hub with a sneak peak of what’s to come… A new platform to sign up for and manage services associated with the domains you control; all linked to an account. Senders can expect a new and improved Complaint Feedback Loop (CFL) sign-up flow and management page in this first iteration. Before you get too excited, this is currently a limited beta only. More to come soon! Keep an eye on the site and our blog for updates and, as always, reach out to us
By Clea Moore, Principal Product Manager As we have shared in the past, our mission is to deliver messages that our users want to receive and filter out the messages they don’t. We have received a lot of questions and listened to a lot of feedback. So today we released some updates to our documentation on the Sender Hub regarding the upcoming changes in 2024. Check out our updated “Sender Requirements & Recommendations” and “FAQs” pages for more information. As a reminder, beginning in February 2024, we will be enforcing certain standards for all senders, including: Properly authenticating your mail Keeping complaint rates low The requirements for “bulk” senders will be more strict, including: Enabling easy, one-click unsubscribe (starting June 2024) Authenticating with both SPF and DKIM Publishing a DMARC policy Please make sure you are following these new guidelines, which are designed to improve the experience of our users
Google Postmaster Tools November 22, 2023 Posted by: Nicola Selenu Category: Deliverability Tools , Google , GUIDES , ISPs , No Comments What is Google Postmaster Tools? Google Postmaster Tools (GPT or GPMT) is a powerful set of resources and insights provided by Google (at no cost) to help email senders enhance email deliverability to […]
By Marcel Becker, Sr Director Product ManagementA key mission of Yahoo is to deliver messages that consumers want to receive and filter out the messages they don’t. To guide and help senders support us in that mission, we have documented our sending best practices on our Sender Hub. In addition, our postmaster teams have assisted the sending community to achieve the best results for them and ultimately for our users.Yet, numerous bulk senders fail to secure and set up their systems correctly, allowing malicious actors to exploit their resources without detection. A pivotal aspect of addressing these concerns involves sender validation, leveraging email authentication standards to guarantee the verification of the email sender’s identity. Sending properly authenticated messages helps us to better identify and block billions of malicious messages and declutter our users’ inboxes. But we believe we can do even more to improve the quality of the emails our users receive as
By Clea Moore, Principal Product ManagerA few weeks ago we launched a major update for Yahoo Mail on iOS and Android . (If you don’t like reading too much, we made a nice video too!) The redesigned apps are the latest in our quest to help our users to save time and money. Key features we offer help with managing digital receipts, gift cards, subscriptions, and packaging tracking, allowing our users to find what they need even faster. With new organizational features that filter consumers’ inboxes, attachments, and even travel itineraries, the updated Yahoo Mail app offers users quick and easy access to the information that matters most while keeping them and their data safe and secure.A lot of these features are made possible through machine learning and our mail intelligence services. But we believe that working together with brands and sending platforms, and offering tools and guidance for how
By Marcel Becker, Sr Director Product ManagementSo this happened. The machines tasked with processing new feedback loop requests seem to have gone on a summer break. And now the set up forms don’t have anybody to talk to anymore. We are luring those machines back though! Stay tuned! Really sorry for the inconvenience and all the forms you might have submitted without getting proper responses. We found them lounging at some beach! But they happily came back and are working again! If you do spot any issues, please do not hesitate and reach out to us.
By Marcel Becker, Sr Director Product ManagementWe are proud to announce that we now fully support AMP across all Yahoo Mail applications. That includes our mobile apps on iOS and Android in addition to the existing webmail experiences.What I wrote when we launched AMP support on Yahoo Webmail is now even more important than ever: When our customers’ favorite brands send them an email, it should be a great experience. Email should no longer come in the form of a flyer – static, boring and stale – but rather, an interactive and dynamic way for consumers to do what they want and need to do as quickly and conveniently as possible. We’re seeing this echoed throughout the industry with more and more marketing platforms and email service providers supporting AMP for email for their customers.“AMP based emails have driven significantly higher response rates and conversions for our clients.” said Matthew Vernhout, VP…
By Lili Crowley, Lead PostmasterWhen we launched our new developer and sender focused portal last year, it was not just a step towards creating a better home for those tools and features. We also laid the foundation to eventually move our postmaster tools and information under the same roof – to truly create a single home for anything our senders and partners might be looking for. Now we did just that. We are calling it The Sender Hub. You will now find our sending best practices and our postmaster FAQs alongside our BIMI and AMP requirements as well as more information about our Yahoo Mail Image Proxy and other valuable information and documentation.We also sent our old support forms into retirement. They showed signs of old age and once in a while forgot who was talking to them. The shiny new ones should connect trusted senders much faster with the…
By Elizabeth ZwickyThis all started out as a question we received. Well, it’s more like a FAQ really. Because of that and because the answer turned out to be a bit longer, we thought we might as well post this here. And so we did. If you do need to send large, one-time email campaigns, be it because you are legally required to do so or because certain business needs arose, there are certain things you need to keep in mind and certain best practices to follow.These steps are roughly in order of importance. Have a valid reason for sending the mail to the accounts you’re sending to, like “They asked for it” or “We are legally required to send this mail to these accounts”.Distinguish the sending from your normal sending with a new From: address; you don’t need to change the domain, although many senders have other practical considerations…
By Kaivalya Gandhi, Senior Product ManagerThe holiday season is upon us, and with that comes the annual tradition of nabbing the latest deals for items on our wishlist. Whether it be Black Friday or Cyber Monday, these once single-day events have morphed into weeks of shopping. Brands invest billions in marketing campaigns to reach consumers digitally and remain top of mind during purchasing decisions. However, inboxes are inundated with emails trying to get our attention, induce FOMO, and win a share of our wallets.At Yahoo, we’re passionate about building an inbox that helps our users focus on what matters to them. Today, we’re launching a new Shopping view to help users save time staying on top of communications from the brands they love. We’re transforming mail into a mall made for you.Yahoo Mail users will see the brands they engage with most automatically organized in a carousel, with the ability…