ISPs

By Clea Moore, Principal Product ManagerA few weeks ago we launched a major update for Yahoo Mail on iOS and Android . (If you don’t like reading too much, we made a nice video too!) The redesigned apps are the latest in our quest to help our users to save time and money. Key features we offer help with managing digital receipts, gift cards, subscriptions, and packaging tracking, allowing our users to find what they need even faster. With new organizational features that filter consumers’ inboxes, attachments, and even travel itineraries, the updated Yahoo Mail app offers users quick and easy access to the information that matters most while keeping them and their data safe and secure.A lot of these features are made possible through machine learning and our mail intelligence services. But we believe that working together with brands and sending platforms, and offering tools and guidance for how

By Marcel Becker, Sr Director Product ManagementSo this happened. The machines tasked with processing new feedback loop requests seem to have gone on a summer break. And now the set up forms don’t have anybody to talk to anymore. We are luring those machines back though! Stay tuned! Really sorry for the inconvenience and all the forms you might have submitted without getting proper responses. We found them lounging at some beach! But they happily came back and are working again! If you do spot any issues, please do not hesitate and reach out to us.

By Marcel Becker, Sr Director Product ManagementWe are proud to announce that we now fully support AMP across all Yahoo Mail applications. That includes our mobile apps on iOS and Android in addition to the existing webmail experiences.What I wrote when we launched AMP support on Yahoo Webmail is now even more important than ever: When our customers’ favorite brands send them an email, it should be a great experience. Email should no longer come in the form of a flyer – static, boring and stale – but rather, an interactive and dynamic way for consumers to do what they want and need to do as quickly and conveniently as possible. We’re seeing this echoed throughout the industry with more and more marketing platforms and email service providers supporting AMP for email for their customers.“AMP based emails have driven significantly higher response rates and conversions for our clients.” said Matthew Vernhout, VP…

By Lili Crowley, Lead PostmasterWhen we launched our new developer and sender focused portal last year, it was not just a step towards creating a better home for those tools and features. We also laid the foundation to eventually move our postmaster tools and information under the same roof – to truly create a single home for anything our senders and partners might be looking for. Now we did just that. We are calling it The Sender Hub. You will now find our sending best practices and our postmaster FAQs alongside our BIMI and AMP requirements as well as more information about our Yahoo Mail Image Proxy and other valuable information and documentation.We also sent our old support forms into retirement. They showed signs of old age and once in a while forgot who was talking to them. The shiny new ones should connect trusted senders much faster with the…

By Elizabeth ZwickyThis all started out as a question we received. Well, it’s more like a FAQ really. Because of that and because the answer turned out to be a bit longer, we thought we might as well post this here. And so we did. If you do need to send large, one-time email campaigns, be it because you are legally required to do so or because certain business needs arose, there are certain things you need to keep in mind and certain best practices to follow.These steps are roughly in order of importance. Have a valid reason for sending the mail to the accounts you’re sending to, like “They asked for it” or “We are legally required to send this mail to these accounts”.Distinguish the sending from your normal sending with a new From: address; you don’t need to change the domain, although many senders have other practical considerations…

By Kaivalya Gandhi, Senior Product ManagerThe holiday season is upon us, and with that comes the annual tradition of nabbing the latest deals for items on our wishlist. Whether it be Black Friday or Cyber Monday, these once single-day events have morphed into weeks of shopping. Brands invest billions in marketing campaigns to reach consumers digitally and remain top of mind during purchasing decisions. However, inboxes are inundated with emails trying to get our attention, induce FOMO, and win a share of our wallets.At Yahoo, we’re passionate about building an inbox that helps our users focus on what matters to them. Today, we’re launching a new Shopping view to help users save time staying on top of communications from the brands they love. We’re transforming mail into a mall made for you.Yahoo Mail users will see the brands they engage with most automatically organized in a carousel, with the ability…

By Marcel Becker, Sr Director Product ManagementThe first ever email sent over a network – the beginning of email as we use it today – was sent 50 years ago, in October 1971 by MIT graduate Ray Tomlinson.Ray Tomlinson (April 23, 1941 – March 5, 2016) introduced the convention of the ‘@’ symbol to identify a message recipient on a remote computer system, and using this ‘@’ symbol format, Ray was the first person to send an email between two computers.Ray sent the first email to himself, with the email travelling 10 feet between two computers he was testing on in a building in Cambridge, Massachusetts. Ray has stated when interviewed that the first email was “something like QWERTYUIOP”.Creating email was a side project at work for Ray, and when he showed email to another employee for the first time, he reportedly said: “Don’t tell anyone! This isn’t what we’re…

By Marcel Becker, Sr Director Product ManagementOur mission is to deliver the best consumer email experience. That means investing in our applications we build and offer to our users. But it also means working with the email sender and developer community and offering unique features and tools which will further enhance emails and the experience for our mutual customers. Today, we are delighted to unveil the new sender focused portal at https://developer.verizonmedia.com/mail. It highlights features like AMP for email, BIMI, Promotions and others. It’s a place to find documentation and examples but also get support and questions answered. This is only the beginning. We’d love to hear what you think about the new portal! Reach out to us with suggestions or questions: mail-questions@verizonmedia.com.

By Marcel Becker, Director Product ManagementWhen our customers’ favorite brands send them an email, it should be a great experience. Email should no longer come in the form of a flyer – static, boring and stale – but rather, an interactive and dynamic way for consumers to do what they want and need to do as quickly and conveniently as possible.We are now proud to announce the launch of AMP for Email in Yahoo Mail – an email experience that is only the best for our customers.It will deliver on that promise as it will allow our users to get things done within the inbox, making email truly actionable without the need to click links and navigate or sign into other websites or apps on the web or mobile devices.While we currently limit AMP support to Yahoo Mail on the web, we are excited to share our learnings to make…

By Marcel Becker, Director ProductIn these unprecedented times email is one of the crucial tools used by people, companies, organizations, and governments to stay connected, share updates, and provide critical information.  Unfortunately, criminals are exploiting consumers’ uncertainty during this pandemic and leveraging email as a tool for malicious attacks.One especially pervasive method we’ve seen bad actors use lately is phishing. Criminals are sending communications from email addresses that appear to come from trusted domains – particularly government and health organizations.  Determined malicious actors can readily spoof the identities of those organizations, particularly the ones which the public relies upon as a trusted source of information.  The consequences of these attacks can be damaging, from identity fraud to theft.As a 15-year member of the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), we believe that just like solving the pandemic crisis itself requires collaboration and cooperation, we need to work together…