general
Every brand is unique — not just in their product offering, but in the needs and wants of their customers. However, whether you’re a marketer…
Emarsys’s Power to the Marketer Festival kicked off with our live Omnichannel Masterclass digital event, held June 7-8, 2023, and we’re still buzzing from the…
New challenges continue to emerge for today’s brand marketers as they look to connect with customers and foster lasting relationships. For one, customers are more…
2023 has been quite the year so far — and we’re not even halfway through it. From economic volatility to changes in data and security…
In troubled economic times, it’s critical for marketers to grow their business organically. Brand advocacy helps expand your loyal customer base while keeping current customers happy.
At Emarsys, we are keenly aware that customers are our lifeblood. When they’re doing well, we thrive. Nothing is better than a satisfied customer. Everything…
The 4 Ps of marketing — product, price, place and promotion — have provided a standard framework within which marketing strategies and programs have been…
Customer acquisition is expensive. And with marketing budgets shrinking and consumer wallets tightening, overspending to acquire new customers isn’t a luxury that many marketers have…
What’s a brand to do in the face of a changing retail marketing landscape? Our report, 5 Trends Shaping the Future of Retail Strategy & Execution, offers some insights.
As a marketer, you’ve likely heard about the seismic shift coming in the world of data tracking. In July, 2022, Google made a big splash by announcing that they’d be phasing out cookies by the summer of 2023. For marketers who rely on third-party cookies, this understandably led to a lot of concern and consternation. But what if this presents an important opportunity?
