By Clea Moore, Principal Product Manager As part of our efforts to enable senders to send emails that our users want and help us to improve the experience for our mutual customers, we have been busy working on some new and improved tools for managing their email programs and complying with the new sending requirements. Earlier this week, we updated the main page of our Sender Hub with a sneak peak of what’s to come… A new platform to sign up for and manage services associated with the domains you control; all linked to an account. Senders can expect a new and improved Complaint Feedback Loop (CFL) sign-up flow and management page in this first iteration. Before you get too excited, this is currently a limited beta only. More to come soon! Keep an eye on the site and our blog for updates and, as always, reach out to us
By Clea Moore, Principal Product Manager As we have shared in the past, our mission is to deliver messages that our users want to receive and filter out the messages they don’t. We have received a lot of questions and listened to a lot of feedback. So today we released some updates to our documentation on the Sender Hub regarding the upcoming changes in 2024. Check out our updated “Sender Requirements & Recommendations” and “FAQs” pages for more information. As a reminder, beginning in February 2024, we will be enforcing certain standards for all senders, including: Properly authenticating your mail Keeping complaint rates low The requirements for “bulk” senders will be more strict, including: Enabling easy, one-click unsubscribe (starting June 2024) Authenticating with both SPF and DKIM Publishing a DMARC policy Please make sure you are following these new guidelines, which are designed to improve the experience of our users
By Marcel Becker, Sr Director Product ManagementA key mission of Yahoo is to deliver messages that consumers want to receive and filter out the messages they don’t. To guide and help senders support us in that mission, we have documented our sending best practices on our Sender Hub. In addition, our postmaster teams have assisted the sending community to achieve the best results for them and ultimately for our users.Yet, numerous bulk senders fail to secure and set up their systems correctly, allowing malicious actors to exploit their resources without detection. A pivotal aspect of addressing these concerns involves sender validation, leveraging email authentication standards to guarantee the verification of the email sender’s identity. Sending properly authenticated messages helps us to better identify and block billions of malicious messages and declutter our users’ inboxes. But we believe we can do even more to improve the quality of the emails our users receive as
Twilio Sendgrid’s Denis O’Sullivan recently put together this great Q&A With Alex Brotman from Comcast, and it provides stellar insight for senders. No secret sauce will be leaked here today, but there’s great knowledge here to help people sending emails understand what’s going on and what to do to prevent and/or handle various problems. Thanks to Alex, and thanks to Denis!
I finally broke down and did it. I set myself up as my own mailbox provider. I’ve got some of my inbound mail (I’ve got multiple addresses and domains) pointed at my new infrastructure and I’ve had lots of fun these past few weeks getting back into the role of postmaster.Why did I do it? All of the talk about Google potentially letting political senders bypass Gmail spam filters started to annoy me, first of all. And beyond my political concerns, Gmail allows a lot of mail through to my spam folder that I wish they would just block outright. So, with my own server, I can block whatever domains and IPs I want.I also wanted to bust the myth that hobbyist and small volume mail servers are effectively locked out of Gmail. I know from experience that it’s not true, and I wanted to have a server or service I
Videoconferencing provider Zoom is getting into the email game. Their new Zoom Mail service will allow users to create their own user accounts using the zmail.com domain, but the bigger play is offering custom domain email hosting to paid clients. Surf on over here for more about the Zoom Mail and Calendar Service straight from Zoom themselves, or click on through here to read coverage and analysis of the launch from an industry blog called No Jitter.There are about fifty billion B2B email domain hosting options nowadays, so I’m not entirely sure that the world needs another one. But, add on services and bundles make sense for companies who want more to be able to sell to existing clients, and I do suspect there will be some interest here from the SMB-end of B2B, happy to consolidate a few different services into a single invoice. And honestly, so much mail
Back in the day, these used to be called Postmaster Pages (or Postmaster Sites) and they are where email senders would go to look for help when having deliverability issues. Wondering what to do about mail bouncing at a mailbox provider or internet service provider? Need to submit a ticket to request that the mailbox provider reconsider mailbox placement? Those Postmaster Pages are where you’d find info and links.Do keep in mind that these contacts are not a “get out of jail free” card. Deliverability is generally reflective of sender practices and mailbox providers are loathe to grant free rein in the inbox to those who send unwanted mail. In other words, bad senders asking to get unblocked will often be told no, or will find themselves blocked again if they continue to send the same mail to the same lists that caused the initial blocking. If you’re getting blocked
By Clea Moore, Principal Product ManagerA few weeks ago we launched a major update for Yahoo Mail on iOS and Android . (If you don’t like reading too much, we made a nice video too!) The redesigned apps are the latest in our quest to help our users to save time and money. Key features we offer help with managing digital receipts, gift cards, subscriptions, and packaging tracking, allowing our users to find what they need even faster. With new organizational features that filter consumers’ inboxes, attachments, and even travel itineraries, the updated Yahoo Mail app offers users quick and easy access to the information that matters most while keeping them and their data safe and secure.A lot of these features are made possible through machine learning and our mail intelligence services. But we believe that working together with brands and sending platforms, and offering tools and guidance for how
DELIVTERMS: The (almost) weekly series here on Spam Resource that defines deliverability terminology. Today, I’m going to talk about Internet Service Providers (ISPs) and Mailbox Providers (MBPs).ISPs and MBPs: Talk to any deliverability consultant and you’ve likely heard the two terms thrown around. What do these acronyms actually mean?ISP means Internet Service Provider, and you’ll find me guilty of using this as a catch all term for any place that a big email sender would be sending email messages to. Even though I include Gmail and Yahoo, on this list, for example, that’s a bit inexact in that true ISPs are companies that provide internet access to their subscribers. Think Comcast and Spectrum.MBP means Mailbox Provider, and that is perhaps a bit more accurately used as a catchall term for any service that provides email addresses for users to receive mail at. How you measure who the largest provider is
By Marcel Becker, Sr Director Product ManagementSo this happened. The machines tasked with processing new feedback loop requests seem to have gone on a summer break. And now the set up forms don’t have anybody to talk to anymore. We are luring those machines back though! Stay tuned! Really sorry for the inconvenience and all the forms you might have submitted without getting proper responses. We found them lounging at some beach! But they happily came back and are working again! If you do spot any issues, please do not hesitate and reach out to us.