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HubSpot Blog research found that 93% of marketers that already leverage TikTok have plans to continue investing in the platform in 2022, and 52% of marketers plan to increase their investments for the year. If you’re one of the marketers hoping to increase your business’ presence on the app, or you’re leveraging it for the first time, it’s important to have a TikTok-specific strategy that works. In this post, discover new HubSpot Blog data that will help you decide the best time to post on TikTok to ensure your content has the most significant reach. What’s the best day to post on TikTok? The best days to post on TikTok are Saturday, Friday, and Sunday. The graph below displays this data. Best Times to Post on TikTok Marketers report that the three best time frames to post on TikTok are 6-9 PM, 3-6 PM, and 12-3 PM, in that order.…
“After we got verified [on Instagram], it was a great asset to our social media team,” says Samantha Lim, Community Manager for monday.com. “Along with the trust it establishes when people interact with our brand, the features we got from Instagram helped with our campaigns.” monday.com is just one of many businesses using Instagram to build a presence on the app, attract an audience, and inspire loyalty. monday.com is also one of many businesses on Instagram that can be threatened by impersonation and fake accounts, which is what makes verification so valuable. In this post, learn more about why an Instagram verification badge is important, when you should seek verification, and how you can go about getting your account verified. What is an Instagram verification badge? An Instagram verification badge is a blue checkmark on an Instagram profile page that appears in someone’s profile, as well as in search results.…
Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data. In a time when visual content remains a crucial part of any brand’s marketing strategy, Instagram marketing presents a unique opportunity to showcase your brand identity. Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and why their posts set them apart. Best Brands on Instagram What makes a brand great on Instagram? We polled 301 users across the United States, and asked “Which of the following describes the brands you follow and enjoy on Instagram?” These were their top answers: Data Source While this data is from a small sample, it does highlight what we already…
Regardless of what product, service, audience or industry you’re marketing, email personalization cuts through the clutter. In fact, HubSpot reports that it’s the number one tactic that email marketers use to boost engagement. The level of sophistication can range from acknowledging a subscriber’s birthday, to letting them know the weather–wherever they are–when they open your email. Regardless of how you want to personalize, it starts with getting your data in order. Here’s a look at how you can use the data you’ve collected for email personalization. Email personalization 101: Start with data basics The rules around data collection, and managing privacy and permissions are complex. For that reason, we recommend that you start by focusing on two types of data: zero-party and first-party. Both are explicitly given to you by your audience, so you’ll know where the data came from, and when and how it was provided. Zero-party data is…
This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement…
Unless you know how to measure nonprofit performance, it’s impossible to know where your organization is succeeding and where you need to concentrate future efforts. Nonprofit KPIs (key performance indicators) take the uncertainty out of measuring your nonprofit’s success. By focusing on the right KPIs, your nonprofit can take the necessary steps to capitalize on successes, learn from failures, and improve overall performance. As a result, you can have the greatest possible effect on your community. Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations What are nonprofit KPIs? Key performance indicators (KPIs) are numerical measurements that can help nonprofits measure their progress toward specific goals. Although some nonprofit KPIs measure financial achievements, such as donations toward a cause, many nonprofit KPIs examine how well a nonprofit organization impacts the community it…
Unless you know how to measure nonprofit performance, it’s impossible to know where your organization is succeeding and where you need to concentrate future efforts. Nonprofit KPIs (key performance indicators) take the uncertainty out of measuring your nonprofit’s success. By focusing on the right KPIs, your nonprofit can take the necessary steps to capitalize on successes, learn from failures, and improve overall performance. As a result, you can have the greatest possible effect on your community. Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations What are nonprofit KPIs? Key performance indicators (KPIs) are numerical measurements that can help nonprofits measure their progress toward specific goals. Although some nonprofit KPIs measure financial achievements, such as donations toward a cause, many nonprofit KPIs examine how well a nonprofit organization impacts the community it…
Don’t just count on the luck of the Irish for your St. Patrick’s Day email marketing campaign. Here’s what you should know about the greenest holiday of the year. Consumers on St. Patrick’s Day 2022 are expected to make a major comeback compared to turnout in 2021. The National Retail Federation reported that only 49% of Americans celebrated the holiday in 2021, down from 57% the year before. To help you take your St. Patrick’s Day email marketing campaign to the next level, we’ve put together some marketing tips, subject lines, and email examples. Let’s take a look! St. Patrick’s Day Email Marketing Campaign Tips At its origins, this holiday celebrates the patron saint of Ireland, Saint Patrick. That said, it’s grown beyond its Irish roots and is now celebrated across the globe. In the US, consumers typically spend over $51 billion on St. Patrick’s Day. While this number isn’t…
I’m on the road this week, dealing with family stuff, and I’ve ordered BBQ twice to the hotel for dinner. I must be hungry, and I’ve got BBQ on the brain. Anyway, while the source here is not not quite the Wall Street Journal, this article from Travis Sams for WKDQ Radio managed to catch my eye. The topic: How to make (fake) burnt ends out of SPAM. I think my low sodium diet might preclude me from actually trying this one out, which is a bummer, because I like both SPAM and burnt ends, and I’m really curious about this one. Somebody among the Spam Resource readership will have to test this one out and let me know how it tastes.
Excel is an incredibly powerful software – if you know how to leverage it. With so many functions and formula options, there’s something new to learn every day. The INDEX/MATCH formula can help you find data points quickly without having to manually search for them and risk making mistakes. Let’s dive into how that formula works and review some helpful use cases. Understanding INDEX and MATCH Functions Individually Before you can understand how to use the INDEX and match formula, it’s valuable to know how each function works on its own. That will offer some clarity on how both work together once combined. The INDEX function returns a value or the reference to a value within a table or range based on the rows and columns you specify. Think of this function as a GPS – it helps you find data within a document but first, you need to narrow…