Top Deliverability’s Blog
Testimonials are an essential part of the customer journey—people are “270 percent more likely” to purchase a product with five reviews than one with no reviews. Why is this the case? Consumers are skeptical about the information that companies share, as they know that the ultimate goal is to sell them something. Customer testimonials, on the other hand, are unbiased reviews or recommendations written by their peers and, therefore, are much more trustworthy. They take away some of the hesitations a customer might have about making a purchase and, thereby, make it easier for them to come to a decision. So if you can harness the power of testimonials in your email marketing, you just might see them lead to more conversions—if you use them correctly. Here are seven ways you can incorporate testimonials into your emails in order to build trust, leverage social proof, and, ultimately, drive more conversions. 7 ways to use customer…
The corporate version of the messaging app we’ve all come to know and love.The user version was first created in 2009 while the business version was released for Android at the beginning of 2018. To date, it is compatible with almost all operating systems. Reasons for using Whatsapp for Business Let’s have a look at the numbers to best understand why companies see Whatsapp as an extremely productive channel.Over 2 and a half billion users worldwide32 million Italian users alone (eMarketer)A penetration of over 50% in the Italian marketThe main advantage of using Whatsapp for Business is the possibility of conducting a direct conversation with your users by leveraging that space considered somewhere between an email and a phone call due to the immediacy of the channel.What is the preferred channel of users for interacting with a Brand? Find out in our Digital Contact Strategy Guide Additionally, users adopt it as their main means of daily communication: from one-to-one chats, group chats and…
Customer Journey: let’s start with the definition One word is sufficient to define the concept of Customer Journey: Relationship.Let’s talk about the relationship that develops between the brand and its users, turning a generic lead into a loyal customer. A continuous journey made of numerous touchpoints that drive purchase choices.If a company plays its cards right, it will be able to reach business goals such as acquire new contacts, increase sales and, at following conversion, become the first choice of a potential new purchase. Download the Marketing Automation Case Collection How is a Customer Journey structured? From Funnel Marketing to Customer Journey The Journey begins when a user expresses a need. From here, they move into a consideration phase of various alternatives, which culminate into a choice. This journey is represented by the marketing funnel: a funnel featuring many more users at the top than at the bottom.The Customer Journey is the “thread” that binds the single consumer to the various steps in…
The number of valid DMARC policies observed in the DNS increased by roughly 300% over the course of 2019, based on analysis of data from Farsight Security. At the end of 2018 there were roughly 630,000 valid DMARC policies published, and at the end of 2019 this figure was 1.89 million. (See similar announcements from […]
By Sean McWilliams, Data EnthusiastWe want to provide the greatest email experience for our users. But we also understand the importance of providing the right tools for the sending community to help create that experience. We know senders need signals to help make their emails better and we believe in working with trusted partners to create more relevant content for our mutual customers.In our view, the way these signals are provided to senders today is simply not working. Traditional panel and pixel-based tracking solutions can compromise the privacy and security of our users and risk violating our terms and policies. In addition to these important concerns, current solutions aren’t even all that accurate.This is why we are announcing new email deliverability and performance feeds to help ensure reputable senders can get the trustworthy, aggregated insights they need to continue improving their emails but in a way that first and foremost…
Push Notifications: what are they? Push Notifications are a very effective tool for creating engagement and value for customers. These notifications take the form of a message that pops up on a mobile device, which are sent by an app installed on the smartphone even if that app isn’t currently running. Push notifications can be used for a variety of goals, like sending news, information, or telling users about special promotions. The immediacy of this form of messaging is very popular, and it creates a preferential channel between the brand and the smartphone owner. How to use Push Notifications The most common uses of these notifications are:Transactional: to confirm registration or that a product has been shipped;Informational: to share special offers;Social: notifications about interactions;News: to send out news and updates;Targeted: notifications about particular areas of interest;Personalized: using the data available about each user. Transactional Informational Social News How to improve…
The Japan Anti-Abuse Working Group (JPAAWG) held its second annual meeting in Tokyo, Japan on November 14th and 15th, 2019. DMARC.org director Steve Jones was invited to give a general update on DMARC and related matters, and the slides from that presentation are now available for download (with notes). The update covers a number of areas, including two new publications from the […]
In the eCommerce world, “holidays” pretty much always means the period between Black Friday and Christmas. And that makes sense—almost 20 percent of retail sales for the year come during that stretch, and for some businesses, it’s more like 30 percent. Of course, the November to December holidays are not the only ones that exist in the eCommerce world (or, obviously, the world at large). According to the National Retail Federation, there are eight other holidays where people spend big, anywhere from an average of $37.92 on St. Patrick’s Day up to an average of $186.39 on Mother’s Day. Via: Money. But even beyond those, there are plenty of additional holidays throughout the year that are also good opportunities for your business. That includes “official” but less prominent holidays like Groundhog Day and President’s Day… and more obscure holidays like National Coffee Day and Thank a Mailman Day that probably started as a marketing gimmick.…
Got questions about conversion optimization? (Even possibly “What is conversion optimization?”) You’re not the only one. Conversion rate optimization can get pretty technical and be very intimidating, and if you’re just getting started, you might need a helping hand. That’s where we come in, with these answers to 15 common questions about conversion optimization. By the end, you should be ready to run your optimization tests, and get more conversions, leads, and sales. 1. What does a conversion mean in marketing? In marketing, a conversion is an action taken by visitors, subscribers, or customers in response to your call to action. Businesses count a lot of different actions as conversions, but the term is likely to include anything that moves people a step closer to being customers. Typical marketing conversions include: Subscribing to an email newsletter Downloading a free ebook Signing up for a webinar Acting on a tripwire offer,…
The Authenticated Received Chain (ARC) was designed to address situations where email messages that are forwarded, and in some cases altered, will no longer pass email authentication checks. After spending 3 years as a work item in the IETF‘s DMARC Working Group, the specification was published as RFC 8617 (HTML, PDF, plain text) on July […]
