Email Segmentation
If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what email segmentation is. Email segmentation simply means dividing your email list into smaller groups of people. You might create groups based on information like interests, demographics, or preferences on products or services. Once you’ve segmented your email list into groups, you can send more relevant emails to those groups, rather than sending the same emails to your entire subscriber list. Naturally, you’re probably wondering how to segment an email list to meet your goals. Don’t worry — you’ve come to the right place. In this article, we’ll show you why email marketing segmentation matters (and will back it up with email segmentation statistics). Then, we’ll share simple segmentation techniques you can use to drive results for your…
If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what email segmentation is. Email segmentation simply means dividing your email list into smaller groups of people. You might create groups based on information like interests, demographics, or preferences on products or services. Once you’ve segmented your email list into groups, you can send more relevant emails to those groups, rather than sending the same emails to your entire subscriber list. Naturally, you’re probably wondering how to segment an email list to meet your goals. Don’t worry — you’ve come to the right place. In this article, we’ll show you why email marketing segmentation matters (and will back it up with email segmentation statistics). Then, we’ll share simple segmentation techniques you can use to drive results for your…
Imagine you’re attending a jam-packed festival or crowded concert. There’s music blaring, people cheering, conversations going on all around you, and plenty of visual distractions. Then, you hear something break through the noise. Someone is calling out your name. Ever notice how a dog’s ears perk up when it hears its name? Humans like you and me do the same thing. Psychologists call it “selective attention.” Our brains filter out the clutter and noise so we can focus on what matters to us. Email inboxes are crowded and full of distractions too. Personalized emails provide a way to cut through the clutter and show subscribers that you have something to say that matters to them. According to survey results in our report, Inbox Insights 2022, nearly 60% of the most successful email marketers think personalization is one of the best ways to increase engagement. Of course, that also means there…