Top Deliverability’s Blog
When building a digital product, chances are that at some point, you’ll need to integrate email functionality. Maybe you’d like to set up a password reset email flow, use an email-based login process for your app, send receipts or other transactional emails, or automate onboarding or newsletter sending. Or maybe you’re looking for a way to let your customers send emails from your app. No matter what your email use case is, there’s one problem: Getting emails delivered is harder than you might think. Setting up and maintaining an email infrastructure that processes emails fast and reliably takes time, skill, and effort. Most developers can’t (or don’t want to) handle it themselves and opt to use a dedicated email delivery service instead. Email APIs are making it easy to connect to these delivery services so that you can easily integrate email functionality into your app or product. What is an…
How do you grow a cult following when you’re a small, mobile business? Build a brand that people remember. You can do this with the help of digital marketing tools that allow you to extend your reach far beyond your physical location. Social media for food trucks is one of the best ways to become a daily presence in people’s lives — no matter where you’re parked. The power of social media is only matched by the number of possibilities it brings. According to the Pew Research Center, 69% of U.S. adults use Facebook, 40% use Instagram, and 23% use Twitter. That doesn’t even include other major platforms such as Pinterest, TikTok, and Snapchat. So, how can you take advantage of these numbers and maximize the impact of your social media presence? This article covers the benefits, top platforms, and best practices for managing social media for food trucks. Learn how to develop…
How do you grow a cult following when you’re a small, mobile business? Build a brand that people remember. You can do this with the help of digital marketing tools that allow you to extend your reach far beyond your physical location. Social media for food trucks is one of the best ways to become a daily presence in people’s lives — no matter where you’re parked. The power of social media is only matched by the number of possibilities it brings. According to the Pew Research Center, 69% of U.S. adults use Facebook, 40% use Instagram, and 23% use Twitter. That doesn’t even include other major platforms such as Pinterest, TikTok, and Snapchat. So, how can you take advantage of these numbers and maximize the impact of your social media presence? This article covers the benefits, top platforms, and best practices for managing social media for food trucks. Learn how to develop…
Last week it was SFMC Geeks, but today it’s Pardot Geeks! I love it when smart and kind geeks share knowledge to better empower others on how to do the right thing. A few weeks ago, Ben LaMothe (Pardot Solutions Architect at BDO Digital) led a Tampa Pardot User Group meeting on the topic of Email Deliverability Best Practices. He, along with Lori Trzcinksi, Brandon Walton, Stephen Stouffer and Katherine Lehman, share their expertise and experiences relating to best practices around email deliverability. It’s good stuff! Find it here, and be sure to bookmark the Pardot Geeks blog, if you’re a user of Salesforce Pardot and want to learn more about how it all works.
Most jobs require specific skills to succeed, like knowing how to use social media scheduling tools if you’re going to work as a content creator. However, most jobs require skills that aren’t always listed on a job application because you’re expected to have them no matter what, like communicating with your coworkers. These skills, often called employability skills, are critical even if they’re not listed on a job application. Let’s go over what they are, how they apply to day-to-day activities, and how to improve upon them so you can succeed in every position you have. As foundational skills, employability skills can be transferable to any position you hold, regardless of job type. For example, you need to communicate well regardless of your position level, whether you’re the C-Suite executive or newly-hired marketing intern. Employability skills aren’t always listed as required skills on job applications because they are expected as…
If someone asks you to list a few marketing goal examples, could you? When many think of marketing, they go to the big flashy examples – like SuperBowl commercials and Spotify’s annual “Wrapped” campaigns. But the truth is, that’s likely the result of months of strategizing. Before you can build your strategy though, you first need a clear goal. What does your business want to accomplish? Maybe you need more traffic to your website or perhaps you want to generate more leads. If you need help figuring out what that is, we’ve got you covered. A campaign without a clear goal is essentially a waste of money. Because you won’t know how to measure the impact or value of the work you’ve put in. Goals are there to provide clarity, purpose, direction and vision. Whether personal or commercial, they are what lead to success for you, your department, and the…
Instagram is an undeniably powerful tool for businesses. In fact, 63% of people say Instagram allows them to form meaningful connections with brands, and roughly 80% say Instagram helps them conduct research on a product and ultimately decide whether or not to make a purchase. All of which is to say: If you’re not using Instagram to reach new audiences, increase brand awareness, and ultimately grow sales, then you could be missing out. In this post, we’ll review how to make an Instagram business account, and the benefits of having one. Plus, how to switch back-and-forth between a business and personal account. 1. Download the Instagram app. To get started, you’ll need to download the Instagram app on your phone or go to the Instagram site. If you don’t already have an Instagram account, you can either download the app and click “Create New Account”, or open the desktop version…
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there’s a good reason for it. The reason we stay loyal to brands is because of their values. The best brands combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. When your brand creates a genuine connection with customers and employees, they’ll stay loyal to your company, thereby increasing your overall profitability. According to a Circular Board article, 74% of consumers say they’re loyal to a brand due to its product quality. Building brand loyalty, like creating mission and vision statements, takes time. If you’re in a bit of a time crunch, use this table of contents to find precisely what you’re looking for to inspire the development of your…
If you’re looking for a SendGrid alternative, you’re probably in the market for a transactional email service. Although it offers other core email features as well, it’s what it’s best known for. Transactional emails are very different from marketing ones. Not only can any website or application make use of them, but they also need to be personalized with dynamic contact information to deliver registration info, order details, and password resets. That’s why speed, deliverability, and security are top priorities when choosing an email service provider. Let’s look at the SendGrid offering and how SendGrid competitors stack up. What SendGrid Offers SendGrid is a large-scale email solution, providing email automation, signup forms, and list management. It’s used by big name clients like Uber and Airbnb. However, it’s best known as a leading transactional email platform offering email Rest API and SMTP (Simple Mail Transfer Protocol). SendGrid is developer-oriented and usually…
If the title of her newsletter, “Total Annarchy,” is any indication, Ann Handley thinks differently about newsletter strategy than most. A best-selling author, speaker, chief content officer, and one of Forbes’ “20 Best Marketing and Social Media Women Bloggers,” Handley’s fresh approach to content has built her career as well as her impressive newsletter list. Handley’s newsletter is known for its story-based insights, joyful tone, and actionable advice. It dances to the beat of its own drum while providing real value to its readers. Marketers and non-marketers alike rave about it. So how does this magic happen? We sat down with Handley to find out just that. 1. She wrote what she wanted to read Handley says she started her newsletter as a response to wishing she had something like it herself: a marketing newsletter about writing that she actually wanted to read and wasn’t dry or boring. “The biggest…