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By Clea Moore, Principal Product Manager As part of our efforts to enable senders to send emails that our users want and help us to improve the experience for our mutual customers, we have been busy working on some new and improved tools for managing their email programs and complying with the new sending requirements. Earlier this week, we updated the main page of our Sender Hub with a sneak peak of what’s to come… A new platform to sign up for and manage services associated with the domains you control; all linked to an account. Senders can expect a new and improved Complaint Feedback Loop (CFL) sign-up flow and management page in this first iteration. Before you get too excited, this is currently a limited beta only. More to come soon! Keep an eye on the site and our blog for updates and, as always, reach out to us
By Clea Moore, Principal Product Manager As we have shared in the past, our mission is to deliver messages that our users want to receive and filter out the messages they don’t. We have received a lot of questions and listened to a lot of feedback. So today we released some updates to our documentation on the Sender Hub regarding the upcoming changes in 2024. Check out our updated “Sender Requirements & Recommendations” and “FAQs” pages for more information. As a reminder, beginning in February 2024, we will be enforcing certain standards for all senders, including: Properly authenticating your mail Keeping complaint rates low The requirements for “bulk” senders will be more strict, including: Enabling easy, one-click unsubscribe (starting June 2024) Authenticating with both SPF and DKIM Publishing a DMARC policy Please make sure you are following these new guidelines, which are designed to improve the experience of our users
By Marcel Becker, Sr Director Product ManagementA key mission of Yahoo is to deliver messages that consumers want to receive and filter out the messages they don’t. To guide and help senders support us in that mission, we have documented our sending best practices on our Sender Hub. In addition, our postmaster teams have assisted the sending community to achieve the best results for them and ultimately for our users.Yet, numerous bulk senders fail to secure and set up their systems correctly, allowing malicious actors to exploit their resources without detection. A pivotal aspect of addressing these concerns involves sender validation, leveraging email authentication standards to guarantee the verification of the email sender’s identity. Sending properly authenticated messages helps us to better identify and block billions of malicious messages and declutter our users’ inboxes. But we believe we can do even more to improve the quality of the emails our users receive as
Having trouble delivering mail to Yahoo? Wondering how that all works? Why does your mail bounce? TS03, TS04, and more? What do you do about it? How do you triage, troubleshoot and address Yahoo (and AOL) deliverability issues? My Kickbox colleague Jennifer Nespola Lantz explains it all here.
By Clea Moore, Principal Product ManagerA few weeks ago we launched a major update for Yahoo Mail on iOS and Android . (If you don’t like reading too much, we made a nice video too!) The redesigned apps are the latest in our quest to help our users to save time and money. Key features we offer help with managing digital receipts, gift cards, subscriptions, and packaging tracking, allowing our users to find what they need even faster. With new organizational features that filter consumers’ inboxes, attachments, and even travel itineraries, the updated Yahoo Mail app offers users quick and easy access to the information that matters most while keeping them and their data safe and secure.A lot of these features are made possible through machine learning and our mail intelligence services. But we believe that working together with brands and sending platforms, and offering tools and guidance for how
The email domain love.com was previously owned by AOL, then Verizon, then Yahoo, as the email services and corporate oversight changed for the AOL/Yahoo email services. From the context, it sounds as though it was once possible to have an email address at the love.com domain name — but no longer. Email service for love.com was ended by AOL/Yahoo as of July 31, 2022.It looks as though the domain name love.com was sold to a new company, which was speculated to have netted the domain owner rather a large sum of money.As of October 2022, the domain love.com does currently have an MX record (pointing to Google), but any love.com addresses on a typical marketer’s legacy list is likely going to be from the AOL days and not up to date, so I recommend suppressing those addresses.Please feel free to leave your best “love is dead” jokes in the comments
By Marcel Becker, Sr Director Product ManagementSo this happened. The machines tasked with processing new feedback loop requests seem to have gone on a summer break. And now the set up forms don’t have anybody to talk to anymore. We are luring those machines back though! Stay tuned! Really sorry for the inconvenience and all the forms you might have submitted without getting proper responses. We found them lounging at some beach! But they happily came back and are working again! If you do spot any issues, please do not hesitate and reach out to us.
By Marcel Becker, Sr Director Product ManagementWe are proud to announce that we now fully support AMP across all Yahoo Mail applications. That includes our mobile apps on iOS and Android in addition to the existing webmail experiences.What I wrote when we launched AMP support on Yahoo Webmail is now even more important than ever: When our customers’ favorite brands send them an email, it should be a great experience. Email should no longer come in the form of a flyer – static, boring and stale – but rather, an interactive and dynamic way for consumers to do what they want and need to do as quickly and conveniently as possible. We’re seeing this echoed throughout the industry with more and more marketing platforms and email service providers supporting AMP for email for their customers.“AMP based emails have driven significantly higher response rates and conversions for our clients.” said Matthew Vernhout, VP…
From Yahoo’s Lili Crowley, an announcement of their new “Senders Hub” postmaster website, where “you will now find our sending best practices and our postmaster FAQs alongside our BIMI and AMP requirements as well as more information about our Yahoo Mail Image Proxy and other valuable information and documentation.” This also includes new contact forms for complaint feedback loop (CFL/FBL) signup, requesting help for deliverability issues, and reporting abuse.Read the announcement here and find the new site here.[ H/T: Kent McGovern and Marcel Becker ]
By Lili Crowley, Lead PostmasterWhen we launched our new developer and sender focused portal last year, it was not just a step towards creating a better home for those tools and features. We also laid the foundation to eventually move our postmaster tools and information under the same roof – to truly create a single home for anything our senders and partners might be looking for. Now we did just that. We are calling it The Sender Hub. You will now find our sending best practices and our postmaster FAQs alongside our BIMI and AMP requirements as well as more information about our Yahoo Mail Image Proxy and other valuable information and documentation.We also sent our old support forms into retirement. They showed signs of old age and once in a while forgot who was talking to them. The shiny new ones should connect trusted senders much faster with the…