dynamic content
Imagine you’re attending a jam-packed festival or crowded concert. There’s music blaring, people cheering, conversations going on all around you, and plenty of visual distractions. Then, you hear something break through the noise. Someone is calling out your name. Ever notice how a dog’s ears perk up when it hears its name? Humans like you and me do the same thing. Psychologists call it “selective attention.” Our brains filter out the clutter and noise so we can focus on what matters to us. Email inboxes are crowded and full of distractions too. Personalized emails provide a way to cut through the clutter and show subscribers that you have something to say that matters to them. According to survey results in our report, Inbox Insights 2022, nearly 60% of the most successful email marketers think personalization is one of the best ways to increase engagement. Of course, that also means there…
Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients to go early, forget discounting, and keep their customers in the loop. Table of Contents What’s causing the supply chain crisis? Navigating supply chain issues with email The early bird marketer catches the worm Inventory updates via email The right email designs for holiday marketing Transactional emails and dynamic order tracking Essential email marketing best practices Supply chain crisis management Opportunities for creative email marketers What’s causing the supply chain crisis? If you’re looking for something to blame for the crisis, you’ll find many different culprits. From the global pandemic causing delays in manufacturing to an acute shortage of truck drivers…