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In February 2024, Google and Yahoo started implementing a series of gradual enforcements for organisations that send over 5000 emails daily, also defined as bulk email senders. These enforcements are especially relevant to Domain-based Message Authentication, Reporting & Conformance (DMARC). With this initiative, Google and Yahoo intend to reduce the overall amount of spam and spoofed content sent across the internet, especially focusing on the authentication of an organisation’s email infrastructure. This move, aimed at combating spam and improving email security, involves using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and DMARC standards. This article covers the Google and Yahoo requirement specifications and focuses on the potential impacts on European businesses. In particular, it addresses the complications of implementing DMARC across the European email ecosystem and the necessary steps to comply with the enforcement. Impact on European Email Senders: A Closer Look Popular Email Providers in Europe Challenges of
It’s time for another Webinar Rewind! Recently I presented (alongside Jesse Kennedy) a live webinar specifically meant to help AWeber users get up to speed on the new sender requirements brought to us by Yahoo and Google. With a focus on the specifics of what buttons to push, what text to paste into what field, even where and how to buy a domain — from start to finish, how to configure your email domain so that your AWeber email sends are fully in compliance with the new email authentication requirements. If you missed it, don’t fret! You can find the recording here and embedded below. We made sure to save time to take your questions, and did a bunch of live poking at email authentication and domain DNS settings, so you could see us push the buttons that you yourself need to push to get everything in place. As an
Google and Yahoo’s DMARC requirements will be enforced in February 2024 for higher volume senders. We have resources to help you prepare for DMARC and other sender requirements to ensure your email delivery won’t be disrupted. Why DMARC now? There are few mechanisms that prohibit bad actors from sending an email pretending to be you. DMARC is the main control for fighting domain abuse. It’s a free and open technical specification that authenticates emails with SPF and DKIM. By publishing a DMARC record in your domain’s DNS, you can fight business email compromise, phishing and spoofing. DMARC, SPF and DKIM aren’t newcomers to the email authentication scene—they’ve been around for over a decade and have grown to become a best practice. Email is involved in more than 90% of all network attacks; without DMARC, it can be hard to tell if an email is real or fake. Because of the
Here is everything you need to know (I think? I hope?) about how to comply with the new sender requirements announced by Google and Yahoo, applying to Gmail and Yahoo mail, coming into force in early 2024. You can read more about it all here (and over at Yahoo or Google), but it boils down to a handful of things that were previously best practice recommendations for deliverability excellence, which are now requirements that these two mailbox providers are saying that senders must implement. Those that don’t implement these requirements risk being blocked and unable to send mail to Yahoo Mail and Gmail subscribers. Here are the ten steps you need to take, that if you follow these all the way through, you’ll be fully compliant with the new requirements. Stop sending newsletter/marketing/bulk mail as Gmail or Yahoo. For your 1:1 email messaging where you respond to emails from your
Here’s a directory of many different email service provider (ESP) links to their various guides explaining what their clients have to do to be fully compliant with the new 2024 Yahoo / Google sender requirements. Wondering how different platforms are guiding their customers? Or are you a customer of a given platform and you’re looking to find their guidance? Here you go. AWeber Beehiiv BenchmarkEmail Braze Brevo Constant Contact ConvertKit GetResponse HubSpot Klaviyo Mailchimp MailerLite MessageBird Sender Sendgrid Socketlabs There are lots more ESP/CRM platforms out there. Did I miss yours? Drop me a line via the usual means or leave a comment below with details, and I’ll update this list as I’m able.
By Clea Moore, Principal Product Manager As part of our efforts to enable senders to send emails that our users want and help us to improve the experience for our mutual customers, we have been busy working on some new and improved tools for managing their email programs and complying with the new sending requirements. Earlier this week, we updated the main page of our Sender Hub with a sneak peak of what’s to come… A new platform to sign up for and manage services associated with the domains you control; all linked to an account. Senders can expect a new and improved Complaint Feedback Loop (CFL) sign-up flow and management page in this first iteration. Before you get too excited, this is currently a limited beta only. More to come soon! Keep an eye on the site and our blog for updates and, as always, reach out to us
Cox Communications is a US-based cable internet provider, providing telecommunications services to twenty states and the District of Columbia. But don’t call them a mailbox provider — at least not any more. They’re handing off cox.net mailboxes to be managed as a part of Yahoo Mail. Cox.net mail users won’t lose their email access — they’ll just get at that email via Yahoo Mail, post transition. As a consumer mailbox provider — Cox was never that big. (And wasn’t growing — AZFamily.com reports that Cox stopped offering new webmail accounts back in 2019.) Based on 2021 data, I think they were perhaps number nine or ten down the list when counted by number of active subscribers on typical B2C marketing lists. Yahoo will continue to be number two (behind Gmail) both before and after this transition of Cox user mailboxes, though it’s nice to see this growth in the Yahoo
With Google and Yahoo transitioning several long-standing best practices to enforced sender requirements, we created the following guide to ensure you understand where you can find evidence of delivery issues and begin to understand what additional steps you need to take in order to ensure you are sending according to their guidelines. What are error codes? Email error codes and bounce strings are generated when one email server attempts delivery to another email server that results in a failure. Error codes are also commonly referred to as bounce codes, SMTP errors, or Delivery Status Notifications (DSN). You can use the messages and codes to help understand the underlying reason and attempt to troubleshoot them. Most often, the source sending emails on your behalf will have developed software to handle errors in an automated fashion for you. Where some email sources may expose these errors to you through their interface, the
Yes, it’s another yahoogle best practices post. Google divide their requirements for senders into those sending more than 5,000 messages a day, and those sending less. Yahoo divide their requirements into “All Senders” and “Bulk Senders”, and explicitly don’t define that via a volume threshold: “A bulk sender is classified as an email sender sending a significant volume of mail. We will not specify a volume threshold.”. So … do you need to count how many messages you send, to see if Google thinks you’re a bulk sender or not? No. Definitely not. Google state a threshold just so they don’t have to argue about the definition of “bulk sender”, I’m sure. In practice they’ll be using the same definition as bulk sender as Yahoo – we know it when we see it. But the real distinction isn’t volume – it’s whether you’re professional, grown-up sender or a hobbyist. If
Yes, it’s another yahoogle best practices post. Google divide their requirements for senders into those sending more than 5,000 messages a day, and those sending less. Yahoo divide their requirements into “All Senders” and “Bulk Senders”, and explicitly don’t define that via a volume threshold: “A bulk sender is classified as an email sender sending a significant volume of mail. We will not specify a volume threshold.”. So … do you need to count how many messages you send, to see if Google thinks you’re a bulk sender or not? No. Definitely not. Google state a threshold just so they don’t have to argue about the definition of “bulk sender”, I’m sure. In practice they’ll be using the same definition as bulk sender as Yahoo – we know it when we see it. But the real distinction isn’t volume – it’s whether you’re professional, grown-up sender or a hobbyist. If