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Help your heroes find their way What can Star Wars, Harry Potter, and countless other stories tell us about customer communication strategies? As it turns out, many of your favorite stories hold powerful secrets that can help you connect with your target audience. In a world full of digital distractions, the brands that are able to effectively move people along a cohesive customer journey stand the best chance of earning attention, sales, and loyalty. But first… you’ve got to get your story straight. The customer is the hero. So, what kind of role do brands play along the way? In this new ebook, we’ll explore the intersection of the customer journey and the hero’s journey. You’ll meet a young couple facing a major life change, and discover how omnichannel communication guides them through their story towards a happy ending. In this ebook, you will find: What Luke Skywalker has in…
The global spam volume per day reached its highest number in July 2021. Out of 336.41 billion messages, almost 283 billion were delivered in spam. This means that a huge number of messages will probably never get seen because people simply don’t have the time to check their spam folders every day. The numbers are devastating. According to Spam Laws, 45% of the emails sent around the world suffer from poor email deliverability and go to the spam folder. This is a nuisance for both parties and, if it happens to you, it can ruin all the effort you put into creating those emails, building your email lists and sending them out. What is email deliverability?9 pitfalls that kill your email deliverabilityNot using an email marketing toolGathering subscribers the wrong wayOvercrowding emails with visualsSending without custom authenticationSending emails that are too small or too largeOnly using single opt-inSending from a…
We walk you through everything you need to know about retention marketing: what it is, benefits, strategies, examples, and more. The post Retention Marketing: What It Is, Strategies & Examples (2022) appeared first on SendGrid.
You definitely interacted with them while shopping online or looking for another tool for your business. Chatbots seem to be everywhere… … Except on your website. You haven’t implemented one yet and don’t know whether it’s worth it. You may even remember a negative experience you personally had when a non-functional bot couldn’t help you and made you go shop somewhere else instead. So is implementing a chatbot a good idea for your business? How exactly does the technology work? Can you do it without any coding or API skills? Find the answers to all these questions in the detailed overview of chatbots below. What Is a Chatbot? A chatbot is a virtual assistant communicating with your audience via a computer program. It can proactively start chats, answer user questions, create tickets, and automate other tasks without any human intervention. Instapage’s chatbot You can implement a chatbot on your website…
Are you ready for the Spring Update 2022? A total of 12 features, improvements, and enhancements are being released today for Mapp Cloud. We’ve listened closely to our customers’ feedback and requests, while observing the market and aligning with current developments and trends. Check out how the Spring Update will make your life as a marketer easier! VTEX Plugin for Full Mapp Cloud In the past Winter Update, the VTEX plugin was introduced for Mapp Intelligence. This integration alone made it possible to have eCommerce data generated by VTEX flow into Mapp Intelligence, where it could be aligned with data from countless other sources, such as websites or apps. Reduced data silos and increased insights were the results. With the Spring Release, the VTEX integration is now available for the full Mapp Cloud. This opens the door for a whole new range of use cases: Created automated, tailored marketing communication…
Do you remember all those birthday parties you had as a kid? Friends, neighbors, classmates, family, uncles and aunts, grandparents… the guest list was always full. You would spend weeks planning what you’ll wear, imagining the gifts you’d receive, chalking out the menu and getting excited about the games you’d play. But what would happen if you forgot to send the invites? No, no let’s not even imagine the catastrophe! The simple point I’m trying to make (while also realizing how old I’ve become!), is that an event, no matter what it is, is only as successful as the turnout of invitees. While, here’s hoping that your personal party guests are polite and excited to turn up, as a business or nonprofit you can’t rely on hope alone. Event Marketing lies at the very core of the success of an event. Unless you really put some thought behind your event…
Social media marketing isn’t easy, and it’s even more challenging for introverts. Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge. For introverted entrepreneurs and small business owners, this poses a challenge: With social media a key component in brand building, how do they manage the demands of social interaction with the need to take care of their own mental health? In this piece, we’ll offer eight easy tips to help improve your social media marketing (without losing your sanity) and four great apps to help you get the job done. Social Media Tips for Introverts 1. Create a social calendar. It’s easy for introverts to get overwhelmed with the sheer number of social…
All customers have different communication preferences regarding the brands they like. Some may want to call a company to learn more about what it offers, while others may initiate a conversation with a chatbot. As your goal is to create a customer experience that speaks to customer needs, you want to know which channels they prefer. Read on to discover new HubSpot Blog insight about customer communication preferences with their favorite businesses. Customer Communication Preference Statistics How Customers Prefer to Learn About Products A HubSpot Blog survey asked respondents how they prefer to interact with companies when looking for information about a product or service. 46% said they prefer to review its content (videos, commercials, blog posts, images, etc.), 15% follow or visit its social media accounts, and 9% go to the company’s physical store and read reviews on review sites or social media pages. Data Source 1. Reviewing Content…
When we build a brand, we build an experience that reflects a purpose. Visual identity is a huge part of this brand experience. Colors, graphics, and fonts turn brand concepts into visual identities that can be recognized. Once a brand is established, it needs to become a recognizable identity that the external world can perceive. This recognition comes with consistency, and achieving that consistency requires a strong visual identity system. To create a visual identity system, you need all the visual elements that the brand has. The visual identity system’s basics are a strong brand guide and its implementation tasks. The ultimate goal of this system is to turn all the brand assets into principles that all the content team can follow to make sure that the online presence is aligned with the original brand concept. Visual Identity System Benefits A visual identity system is a way to make things…
Mapp Cloud now integrates with the leading B2C digital commerce platform (VTEX), expands into the “No-code” domain (via Bubble.io) , and adds a cross-channel Marketing Calendar along with nine enhancements to other core features. London, June 01, 2022 – Mapp, the leading provider of insight-led customer experiences, has updated its marketing platform, Mapp Cloud, with multiple new features. Updates include the new Marketing Calendar, enabling users to see both sent and scheduled campaigns in a single location. This functionality previously only supported email and SMS channels, but now supports all channels. Ricardas Montvila, VP Global Strategy at Mapp said: “Omni-channel is of critical importance to marketers. We constantly strive to empower our clients to reach their customers through all touchpoints, as part of a seamless customer experience. The physical and digital customer journeys are converging far faster than ever before. It’s crucial that our customers have a seamless and efficient…